Kvikk Lunsj – Норвегияның дәстүрлі шоколады

Brand of chocolate bar

Kvikk Lunsj (English: Quick Lunch) is the name of a chocolate bar that was launched by the Norwegian chocolate sweets manufacturing company, Freia, in 1937 and has been sold ever since — with the exception of a period during and after WWII. Between 1941 and 1949, production was halted due to a shortage of sugar and the lack of quality flour. Three of these are on average consumed during Easter. 50 million bars are produced each year, of which between 400 and 500 tons are sold during Easter. A sizable proportion of sales are made in duty free shops in Sweden and Denmark. For many, Kvikk Lunsj has become a symbol of Norwegian culture, and there were therefore strong reactions when Freia replaced the packaging foil with an airtight packaging in 2005, in line with Freia's other chocolates. The packaging had been largely unchanged since 1938, and when the packaging was replaced, Facebook groups were created to show opposition. In the 1960s, Freia began printing the well known Fjellvettreglene [no] (Norwegian: the mountain code) on the back of the packaging.

The chocolate is also sold as larger chocolate bars under the name Kvikk Lunsj XXL. Kvikk Lunsj has also been sold in blueberry and orange flavors. The chocolate has otherwise remained unchanged from the original. The first chocolates that were produced were covered in dark chocolate, which performed poorly in the market. The product was almost entirely removed from the market until it was reintroduced with milk chocolate. This company was bought by Nestle in 1988. In 2006, Nestle was granted a trademark on the "four fingered wafer shape" by the European Union Intellectual Property Office. However, in July 2018, the trademark was determined inadmissible by the Court of Justice of the European Union.