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American video game designer and entrepreneur

William Ralph Wright (born January 20, 1960) is an American video game designer and co founder of the game development company Maxis, which later became part of Electronic Arts. In April 2009, he left EA to run Stupid Fun Club Camp, an entertainment think tank in which Wright and EA are principal shareholders. The first computer game Wright designed was Raid on Bungeling Bay in 1984, but it was SimCity that brought him to prominence. The game was published by Maxis, which Wright co formed with Jeff Braun. Wright continued to innovate on the game's central theme of simulation with numerous other titles including SimEarth and SimAnt. Wright has earned many awards for his work in game design. He is best known for being the original designer of The Sims series, of which Maxis developed the first entry in 2000. The game spawned multiple sequels, including The Sims 2, The Sims 3, The Sims 4 and their expansion packs. His latest work, Spore, released in September 2008 and features gameplay based upon the model of evolution and scientific advancement. The game sold 406,000 copies within three weeks of its release. In 2007, he became the first game designer to receive the BAFTA Fellowship, which had previously only been presented to those in the film and television industries.

The son of a plastics engineer and an actress, Wright was born on January 20, 1960, in Atlanta, Georgia. He attended a Montessori school until the age of nine. As a teenager, Wright enjoyed playing board wargames such as PanzerBlitz. After graduating high school, Wright studied architecture at Louisiana State University for two years. He then transferred to Louisiana Tech where he switched to mechanical engineering, with a particular interest in robotics, space exploration, military history, and language arts. Two years later, in the fall of 1980, he transferred again to The New School in New York City. During this time, he lived in an apartment in Greenwich Village, and spent his free time "searching for spare parts in local electronics surplus stores."

Wright was given a "Lifetime Achievement Award" at the Game Developers Choice Awards in 2001. In 2002, he became the fifth person to be inducted into the Academy of Interactive Arts and Sciences' Hall of Fame. Until 2006, he was the only person to have been honored this way by both of these industry organizations. In 2007 the British Academy of Film and Television Arts awarded him a fellowship, the first given to a game designer. He has been called one of the most important people in gaming, technology, and entertainment by publications such as Entertainment Weekly, Time, PC Gamer, Discover and GameSpy. Wright was also awarded the PC Magazine Lifetime Achievement Award in January 2005. Later that year, Wright earned the Ivan Allen Jr. Prize for Progress and Service awarded by the Georgia Institute of Technology. He delivered a forward looking acceptance speech entitled "Stealth Communities".

Wright lives in Oakland, California. He is an atheist. Amid the 2008 United States presidential election, Wright donated to the campaigns of Rudy Giuliani and later John McCain.

In 1980, along with co driver and race organizer Rick Doherty, Wright participated in the U. S. Express, a cross country race that was the successor to The Cannonball Run. Wright and Doherty drove a specially outfitted Mazda RX 7 from Brooklyn, New York to Santa Monica, California in 33:39, winning the illegal race. Wright only competed once in the race, which continued until 1983.

quote box | width=25% | align=right | quote=I'm uncollecting. I buy collections on ebay, and I disperse them out to people again. I have to be like an entropic force to collectors, otherwise all of this stuff will get sorted. and the control console of the Soyuz 23, but no longer does. as of 2006, Wright still had remnant bits of machined metal left over from his BattleBots days strewn about the garage of his home. Following his work in BattleBots, he has taken steps into the field of human robot interactions:

Wright was a former Robot Wars champion in the Stupid Fun Club, a Berkeley based robotics workshop. "Kitty Puff Puff", one of Wright's bots designed with the help of his daughter Cassidy, fought against its opponents by sticking a roll of tape onto its armature and circling around them, encapsulating them and denying them movement. The technique, "cocooning", was eventually banned.