You're with me, leather

Popular sports phrase and inside joke
"You're with me, leather" or YWML as it is also known, is a phrase popular with sports website Deadspin, its readers and fellow sports bloggers, and has grown into an Internet phenomenon. The phrase gained widespread popularity after an anecdote was submitted to Deadspin on April 11, 2006, describing the use of the phrase as a pick up line by ESPN anchor Chris Berman. "You're with me, ," with other words or phrases inserted in place of "leather," is often repeated in response to news stories involving Berman. The phrase is also often used without context as a non sequitur, snowclone or an inside joke.

In a post by Deadspin assistant editor Rick Chandler, a source (whom site editor Will Leitch called "a respected journalist") claimed that in the mid 1990s, a friend of his was flirting in a bar with an attractive woman wearing leather pants and holding a leather jacket. However, his efforts proved unsuccessful when Berman, who was in Scottsdale, Arizona to cover baseball spring training, walked by and told the woman "You're with me, leather." The woman immediately got up and left the bar with Berman. During the 2006 NFL Draft, fan Aaron Ghitelman asked Berman whether he had ever visited Deadspin. Berman reportedly told the fan, "Why would I go and do that? That is such a stupid question. What are you, stupid? That is so stupid." In 2007, Berman said of the phrase and its popularity, "A lot of people are very mean spirited, apparently. You're talking about something that happened nine years ago, some people want to dump on a guy that's been pretty nice to people for 27 years."

Damien Fahey, host of MTV Total Request Live: Cited YWML as his favorite pick up line on the June 20, 2006 broadcast of Total Request Live and displayed the t shirt sold by Gawker. com bearing the phrase and an obscured portrait of Berman. In a November 10, 2006 episode of Las Vegas, a guest star used YWML to pick up Vanessa Marcil's character at a hotel bar. Keith Olbermann referenced the line on the February 20, 2007 episode of Countdown in an unrelated story about the Rawlings all time Gold Glove team.