Avia (shoes)

American shoe company

Avia (/'//eɪ//.//v//i//.//ə/, AY vee ə) is an American footwear and clothing company that specializes in running, yoga and lifestyle activewear, shoes and accessories. Avia was founded in 1979 by Jerry Stubblefield, and is currently a subsidiary of the Sequential Brands Group.

Avia was founded in Oregon in 1979 by Jerry Stubblefield. Stubblefield reportedly came up with the word "avia" (derived from the Latin "avis", meaning "bird") while on a jet flight, and decided to use it as a brand name for a sports shoe to suggest aviation. The father and son tandem created designs such as the widely imitated cantilever sole, which helped make Avia an industry leader. In 1987, Avia was acquired by Reebok for $180 million, which later sold it to the American Sporting Goods Corporation in the later 1990s. Avia has since been acquired by the Sequential Brands Group in the Galaxy Brands deal in 2014. On August 31, 2021, Avia's parent company, Sequential Brands, filed for Chapter 11 bankruptcy protection.

Avia made its name as a leading brand in the 1980s for its line of women's walking and aerobics shoes, as well as men's shoes. In the late 1980s and early 1990s, Avia had a thriving line of basketball shoes; among those who wore Avia were Scottie Pippen, John Stockton, John Salley, AC Green, and Clyde Drexler. Avia shoes are known for their performance, durability and comfort. Former Louisiana State University Football head coach Les Miles wears Avia or Nike shoes while on the sidelines of every game. The company is also known for some of the performance technologies built into their shoes, including the Cantilever Heel (heel support), the ARC – Anatomical Rebound Cradle (comprehensive foot cushioning and arch support), and Avia's FOM technology (shock compression). and settled in December 1992. Avia introduced its line of performance and lifestyle activewear in 2013, building upon its continued success within the active category, and later came out with wearable technology in 2015.

Avia created many variants of basketball shoes in the 1980s and 1990s. The name for these shoes was the Avia 800 Series.