Playmobil: Неміс ойыншықтарының тарихы мен әлемі

Toy line by Brandstätter Group

Playmobil (/p//l//eɪ//m//oʊ/'/b//iː//l/) is a German line of toys produced by the Brandstätter Group (Geobra Brandstätter GmbH & Co KG), headquartered in Zirndorf, Germany. The signature Playmobil toy is a tall (1:24 scale) human figure with a smiling face. A wide range of accessories, buildings and vehicles, as well as many sorts of animals, are also part of the Playmobil line. Playmobil toys are produced in themed series of sets as well as individual special figures and playsets. New products and product lines developed by a 50 strong development team are introduced frequently, and older sets are discontinued. Promotional and one off products are sometimes produced in very limited quantities. These practices have helped give rise to a sizeable community of collectors. Collector activities extend beyond collecting and free form play and include customization, miniature wargaming, and the creation of photo stories and stop motion films, or simply as decoration.

Playmobil was invented by German inventor Hans Beck (1929–2009), considered the "Father of Playmobil". Beck conducted research that allowed him to develop a toy that would not be too complex but would nevertheless be flexible. He felt that too much flexibility would get in the way of children's imaginations, and too much rigidity would cause frustration. The toy he conceived would fit in a child's hand and its facial design was based on children's drawings: a large head, a big smile, and no nose. "I would put the little figures in their hands without saying anything about what they were," Beck remarked. "They accepted them right away  They invented little scenarios for them. They never grew tired of playing with them.". The 1973 oil crisis made it possible for Playmobil to be considered a viable product. The rising oil prices imposed on Geobra Brandstätter, for whom Beck worked as head of development, demanded that the company turn to products that required less solid plastic material than the hula hoops and other large plastic items the company had been producing as toys. In 1974, the company put the first sets of knights, Examples of directly competing toys in both their product lines are not hard to find. Within the limitations of the Playmobil toy world, the Playmobil toys are usually realistic, and present accurate representations of arms, armor, costumes, and tools from a recognizable time period. Especially notable for their fine attention to detail are the modern construction and city life toys (automobiles, cranes, fire engines, trains, boats, etc. ).

Playmobil toys are specifically aimed at children from the ages of four to twelve. The company believes that older children tend not to play with these types of toys and so they have resisted creating toys from less well known historical time periods. Many adults own or collect Playmobil and make movies with the toys. The first Playmobil sets were themed around Native Americans, construction workers and knights. Playmobil hands were designed to be capable of gripping and holding objects. Earlier figures had arms of one piece. Since 1982 all figures have hands that also rotate at the wrist. There are however sets including ghosts and a mummy containing a skeleton. Playmobil pop up books, in which buildings and settings corresponded to the height of actual Playmobil figures, were sold for a time, as well as a series of comic books, coloring books, and puzzles. In early 2019, a prototype for a product named Playmobil Pro was posted on LinkedIn. The product line introduced the Playmobil figure into corporate settings, targeting adult professionals in place of children. The concept aimed to rival Lego Serious Play, by incorporating the Playmobil figure into a modelling kit used for corporate creative workshops. The Playmobil Pro figures differ from classic Playmobil figures by their white colouration and simple designs. Playmobil Pro was made available in the United States in January 2020.

In 1978, lt=Schenk, a German Hungarian firm, began reproducing bootleg Playmobil figures. They had not received any authorization or license from geobra Brandstätter. Schenk produced exact copies of the original toy, though some sets were modified to create new types of sets, usually military, from Hungarian history. Thus, Schenk produced the Hussar (Huszár), from the period of the Hungarian War of Independence as well as the Hungarian hussar series (Magyar huszár sorozat). Other sets included the Austrian soldier (Osztrák), Turkish soldier (Török), William Tell (Tell Vilmos), and the Hunyadi series (Hunyadi sorozat). Schenk figures, like the early Playmobil figures, do not have moveable hands, and unlike the Playmobil horses, the Schenk horses do not have moveable heads. Schenk figures also bear different colors from their Playmobil counterparts. They were also made with inferior plastic. Following the collapse of communism, a 1995 court ruling forbade the manufacture and distribution of the Schenk figures. The owner of Schenk, Károly Schenk, was allowed to sell off his remaining toy figures only in Hungary until March 1996. However, Schenk bootlegs may still be available in toy shops in Hungary. Bootleg sets also have been manufactured in China. These sets are not marketed as Playmobil, though they are identical in terms of appearance (but not in regards to quality). Sets include a "Noshery" (fast food eatery), "Pirate Island", and medieval figures.

There are currently three main factories in Europe: Germany, Malta, and Spain. Each location specializes in a particular area of manufacturing and parts that are needed to assemble a set are delivered to the destination where the items will be placed together and put in their final packaging before sale. Malta specializes in making the characters and a few accessories, Spain specializes in accessories, and Germany makes the bigger items such as ships and castles.

The Secret of Pirate Island (2009): A 3D animated interactive DVD based on the Pirates theme. A live action/animated feature film based on the characters, entitled Playmobil: The Movie, produced by French studios On Entertainment, Wild Bunch and Pathé (initially set to be distributed by Global Road Entertainment in the United States, prior to the company's September 2018 bankruptcy filing; STX Entertainment picked up the US distribution rights), was released in December 2019. Animator Lino DiSalvo makes his directorial debut with the movie. However, it proved to be a major box office bomb. According to Deadline Hollywood, Playmobil was released only weeks after Frozen II and used a variable pricing strategy where STX and many theater chains offered $5 tickets. Originally projected to gross $600,000–$800,000 on its opening day, Playmobil grossed just $167,000, making it the third worst opening day of all time for a 2,000 plus theatre production, behind Delgo (2008) and The Oogieloves in the Big Balloon Adventure (2012); fourth if counting the 2014 re release of Saw (2004) and 24th if also including films with between 1,000 and 1,999 theaters. It went on to gross $660,000 in its opening weekend (an average of $287 per venue), the fourth worst of all time. While the film's several worldwide distributors recouped TV sale money, they also financed it via pre sales and thus face losses. The series has been broadcast on Boomerang in Latin America, CITV in Britain and Cartoon Network in Italy and Netflix and KidsClick in the United States. On 4 November 2020, a CGI animated TV series titled Novelmore launched on the Playmobil YouTube channel and on YouTube Kids. Comprising 26 episodes, the series centres around the Knights of Novelmore and their battle for a magical armour. On 2 May 2021, an animated series launched titled Dino Rise – The Legend of Dino Rock. The storyline focuses on a group of friends that teams up with a T Rex and the Keepers of Dino Rock to save the world from the Comet Corporation. At the same time, the latest PLAYMOBIL series experience starts on October 8 on YouTube and YouTube Kids. The intrigue:When the enigmatic Bat Fairies suddenly appear and, led by Bat Fairy Noxana, begin to steal crystals from Ayuma's magical energy source, the idyll in the fairy forest is in great danger. Will the young fairies manage to protect their world. DUCK ON CALL: a separate series in high quality CGI animation on YouTube and YouTube Kids takes the little fans to Playmoville and tells about the experiences of the lovable rescuers with a lot of humor. The pilot episode is scheduled for March and will introduce Ducklas and the young rescue team, with additional episodes coming in June.