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English footballer and manager

Sir Alfred Ernest Ramsey (22 January 1920 – 28 April 1999) was an English football player and manager. As a player, he represented the England national team and captained the side, but he is best known for his time as England manager from 1963 to 1974, which included guiding them to victory in the 1966 FIFA World Cup. Knighted in 1967 in recognition of the World Cup win, Ramsey also managed his country to third place in the 1968 European Championship and the quarter finals of the 1970 World Cup and the 1972 European Championship. As a player, Ramsey was a defender and a member of England's 1950 World Cup squad. Ramsey was born and raised in a quiet Essex village. He showed sporting promise from an early age and, after serving in the British Army during the Second World War, embarked on a football career, primarily as a right back. He was considered a rather slow but accomplished player with a tremendous grasp of the tactical side of the game. Nicknamed "The General", he played for England 32 times between 1948 and 1953, captaining the side three times, scoring three times and appearing in the 1950 World Cup. He played his club football for Southampton and Tottenham Hotspur and was part of the Tottenham side that won the English League championship in the 1950–51 season. Ramsey retired from playing aged 35 to become the manager of Ipswich Town, then in the third tier of English football. Ipswich rose through the divisions over the next six years, winning the Third Division South in 1956–57 and the Second Division in 1960–61. In the 1961–62 season, Ipswich's first ever campaign in the top division, Ramsey's team defied expectations to become champions of England. Ramsey took charge of the England team a year later. In a distinct break with common practice of the day, he used a narrow formation that led to his England side being dubbed "The Wingless Wonders". England's World Cup victory at Wembley in 1966 made Ramsey a national hero, though he had his critics, both at the time and since. He lost the England job acrimoniously, following the team's failure to qualify for the 1974 World Cup. After managing England, Ramsey briefly held football related roles at Birmingham City and Panathinaikos, before retiring in 1979–80. He led a somewhat reclusive life in Ipswich over the next two decades and died in 1999, aged 79. A statue of Ramsey was dedicated at the reconstructed Wembley Stadium in 2009, and various honours have been afforded to him in Ipswich. He is the first person to have been inducted into the English Football Hall of Fame twice: an inaugural inductee in 2002, in recognition of his achievements as a manager, and admitted again in 2010 for his achievements as a player. He remains widely regarded as one of British football’s great managers ever. In 2022, FourFourTwo ranked him at No. 26 on its special list of the Top 100 football managers of all time. Liddell offered a contract as an amateur. Rather than signing on the spot, Ramsey asked to take the forms home to examine first; he signed them that night and sent them to Portsmouth by post. Much to Ramsey's disappointment, Portsmouth did not contact him again. He spent the next two years working at the Co op while playing cricket in the summer and football in the winter.

After the outbreak of the Second World War in 1939, Ramsey was conscripted into the British Army on 24 June 1940. He was assigned to the Duke of Cornwall's Light Infantry and underwent his initial training in Truro, where he and other recruits were housed in a hotel commandeered by the army. Ramsey found the experience a thrilling adventure. "Until I travelled to Cornwall, the longest journey I had undertaken was a trip to Brighton by train", he recalled. "It was the first time I had ever been into a hotel! Even with us sleeping twelve to a room, on straw mattresses, could not end for me the awe of living in a swagger hotel." "That set the tone for Alf's war", Leo McKinstry suggests in his 2010 biography; attached to his regiment's 6th Battalion, Ramsey spent the entire war in Britain on home defence duties. The training was still physically demanding, and in Ramsey's words, made him "a fitter young fellow than when I reported for duty as a grocery apprentice from Dagenham." Writing in 1952, Ramsey would call joining the army "one of the greatest things which ever happened to me", adding "I learnt, in a few weeks, more about life in general that I had picked up in years at home." Military life taught Ramsey about discipline and leadership, and strengthened his social skills: "I have never been very good at mixing with people but you have to in the army or else you are in trouble", the journalist Nigel Clarke recalled him saying. Ramsey rose to be a company quartermaster sergeant in an anti aircraft unit.

Military service also allowed Ramsey to play football more regularly, and at a higher standard than before. In late 1940 he was posted to St Austell, on the south coast of Cornwall, where he manned beach defences and became captain of the battalion football team, playing at centre half or centre forward as circumstances dictated. After three years in various seaside postings, Ramsey was, in 1943, moved to Barton Stacey in Hampshire, where he came under the command of a Colonel Fletcher, himself an accomplished footballer. Ramsey's battalion team by this time featured players from a number of Football League clubs, including the Brentford forward Len Townsend and Arsenal's Cyril Hodges. Ramsey played at centre half for his battalion team as Southampton defeated them 10–3 at the Dell in a pre season friendly on 21 August 1943, and a week later played again as the battalion took on Southampton's reserve team. The soldiers won the second match 4–1. On 8 October 1943, Colonel Fletcher called Ramsey to his office to inform him that Southampton needed a centre half for their first team match away to Luton Town the next day, and had enquired about the sergeant's availability. The 23 year old Ramsey was cautious, saying he lacked experience, but said he would "give it a try" when the colonel suggested that playing might set him on the way to a professional football career. The next day, while en route to Luton by train, Ramsey signed for Southampton as an amateur, making his debut for the club at Luton's Kenilworth Road ground. Ramsey gave away a penalty kick late in the game with Southampton 2–1 ahead, allowing Luton to equalise, but Southampton managed to win 3–2. He played in three more matches for the team during the 1943–44 season before his battalion's posting to County Durham forced his absence. After his unit returned to the south coast at the start of the 1944–45 season, Ramsey played in a trial match at Southampton, and performed well enough that the club offered a professional contract on wages of £2 per match. Ramsey was still uncertain about pursuing a football career; he signed the contract only after Southampton assured him that he could leave at the end of the season if he wished. Ramsey was injured during the 1944–45 pre season, ironically while playing against Southampton for his battalion team, so he did not make his first appearance as a professional until December. During the match, against Arsenal at White Hart Lane, Ramsey played centre half opposite the formidable Arsenal centre forward Ted Drake and according to McKinstry "had the best game of his career to date." Drake scored twice, but Ramsey still felt that he had proven his ability to play league football. On 3 March 1945, against Luton Town at the Dell, Ramsey was switched to inside left because of injuries elsewhere in the team; he scored four goals in a 12–3 Southampton win. The Southern Daily Echo reported, "he can certainly hammer a ball." Ramsey finished the season having made 11 League South appearances. Ramsey remained in the army during 1945–46, the first football season after the war. Starting as a centre forward, he scored two goals in each of Southampton's opening two games, then a hat trick in a 6–2 victory at Newport County on 6 October 1945. He played in 13 League South matches before military commitments again intervened—in December 1945 he was deployed to Mandatory Palestine, where he accepted an invitation to captain a football team representing the British garrison. This side included Arthur Rowley, who later scored hundreds of goals for Leicester City and Shrewsbury Town, and the future Scotland international forward Jimmy Mason. Ramsey returned to England in June 1946 to find himself entertaining overtures from both the new Southampton manager Bill Dodgin and the Dagenham Co op, the latter of which offered Ramsey his pre war job back. Ramsey initially turned Southampton down, but accepted after the club offered better terms: £6 per week during the summer, £7 in winter and £8 if he was selected for the league team. He was formally discharged from the army soon after.

The regular Football League restarted in time for the 1946–47 season. Ramsey moved into club owned lodgings in Southampton with a close friend from the army, Alf Freeman, an inside forward who had also signed for the club. Ramsey started the season in the reserve team, selected at centre forward, and scored in each of the first three games. After five matches, Dodgin and the club trainer Sydney Cann made a decision that changed the course of Ramsey's professional playing career: deciding that neither centre half nor centre forward truly suited him, they moved him to right back. McKinstry calls this "exactly the right place for Alf", citing Ramsey's tactical knowledge and fine passing. A close master and pupil relationship developed between Ramsey and Cann, who had played at full back for Torquay United, Manchester City and Charlton Athletic. During training sessions, the two had long discussions about tactics and individual techniques. "[Alf] wanted to learn about the game from top to bottom", Cann recalled; "I have never known anyone with the same quickness of learning as Alf Ramsey. He would never accept anything on its face value  He was the type of player who was a manager's dream because you could talk about a decision and he would accept it and there it was, in his game." Ramsey made his full league debut on 26 October 1946, in a Second Division match against Plymouth Argyle at the Dell, replacing the injured regular right back Bill Ellerington. The nervous Ramsey was helped through the match by the calm reassurance and guidance of the experienced Southampton captain Bill Rochford, the team's other full back. Southampton won 5–1, their joint biggest win of the 1946–47 season, but Ramsey found the pace of the regular peacetime Football League a drastic step up. "Their reactions to moves were so speedy they had completed a pass, for instance, when I was still thinking things over", he later wrote. After one more game, Ellerington was reinstated and Ramsey went back to the reserves. Ramsey was kept out of the first team until January 1947, when Ellerington was injured again shortly before an away match against Newcastle United. Southampton lost 3–1, but Ramsey was generally considered to have acquitted himself well. He kept his place for the rest of the season, gradually growing in confidence. Dodgin praised Ramsey in a February 1947 interview as a "player who thinks football, talks football and lives football". A formative experience for Ramsey during his first peacetime season was playing for Southampton against Manchester City in April 1947. Playing at full back for City was the 38 year old Sam Barkas, a former England international, near the end of his last season. Ramsey was greatly impressed by Barkas's positional sense and accurate passing, and adopted him as a role model. The following season, 1947–48, Ramsey firmly established himself ahead of Ellerington in the Southampton team, and was the only player at the club to appear in all 42 League matches. The consensus on Ramsey's playing style among his fellow professionals was that he was rather slow, but possessed an excellent positional sense, read the game better than most, and distributed the ball exceptionally well for a defender. Taking after his Southampton captain Bill Rochford, he preferred to play the ball out of defence rather than simply clearing it as quickly as possible. He became a specialist penalty taker due to his coolness and ability to anticipate the goalkeeper. Ted Bates, one of Ramsey's Southampton teammates, described him as "lacking both height and speed", but credited him with a "razor sharp brain  he would never get into a situation that exposed him." Southampton failed to win promotion during the 1947–48 season, finishing third behind Birmingham City and Newcastle United, but it was still a successful campaign for them and by its end Ramsey had become one of the club's main players, taking on the captain's role occasionally. In May 1948, he was selected as part of a 16 man England squad to tour Switzerland and Italy; the flight to Geneva was his first time in an aeroplane. On his return from international duty, he flew to São Paulo to join the rest of the Southampton team on a club tour of Brazil. Southampton had lost every game in Brazil so far, and spirits were low. Ramsey restored morale and contributed to a new plan to counter the Brazilian tactics, which were much more fluid than those favoured by English teams of the time. Ramsey suggested that Southampton could use long diagonal passes to exploit the gaps the Brazilian defenders left behind them as they ran upfield to attack. McKinstry notes the similarity of this thinking to some of the tactics Ramsey later used as manager of Ipswich Town. Southampton beat Corinthians 2–1 in their next game before ending the tour with a draw and a defeat. Ramsey was impressed by the South Americans' footballing ability, but not by the conduct of their players, pressmen, administrators or fans; McKinstry considers the experience to have "fed Alf's nascent xenophobia". By the middle of the 1948–49 season Ramsey had made his first appearance for the England national team and made a total of 90 league and 6 FA Cup appearances for Southampton, scoring eight goals. He made what turned out to be his final competitive appearance for Southampton on 8 January 1949, in a 2–1 away defeat to Sheffield Wednesday. In a friendly away at Plymouth Argyle a week later, he slipped as he went into a tackle and injured his knee. Dodgin brought Bill Ellerington back into the side to replace Ramsey while he recovered, and Ellerington performed strongly as Southampton won eight and drew two of the next 10 matches. Dodgin told Ramsey that, given Ellerington's good form, Ramsey was "going to find it very hard" to regain his place in the team. Ramsey, not yet in his 30s, was infuriated and considered this a direct insult by Dodgin: he subsequently asked Southampton to place him on the transfer list on 7 March 1949. He obsessed about Dodgin's comment. "The world did indeed appear a dark and unfriendly place", he later said; "  for one fleeting moment I seriously contemplated quitting football." Ramsey's opinion that Dodgin had treated him unfairly was not shared by the other Southampton players, who respected Ellerington as a player of comparable ability. According to the wing half Joe Mallett, Ramsey was also motivated to leave by a dressing room row with his captain Bill Rochford at half time during that final league match against Sheffield Wednesday: one of the Sheffield Wednesday goals was blamed on Ramsey's failure to play an opposing winger offside. The Southampton chairman and board tried to persuade Ramsey to stay, but his mind was made up—he told them that if he played in the reserve team, it would hinder his chances of playing internationally. Liverpool, Luton Town and Burnley were among the clubs who expressed interest in buying him, but by the time of the transfer deadline on 16 March, only Sheffield Wednesday had made an official bid. Tottenham Hotspur came in with a last minute offer, but there was no time for the transfer to go through, and Ramsey was forced to stay at Southampton for the rest of the season. On 15 May 1949, the new Tottenham manager Arthur Rowe revived the offer, and signed Ramsey in a part exchange deal for £4,500 and Wales international winger Ernie Jones—the transfer was widely reported as being worth £21,000, then a record for Tottenham.

A good relationship quickly developed between Ramsey and his new manager, who found that they shared similar personalities and views on tactics. Like Ramsey, Rowe believed in a progressive, fast moving style of play. These ideas evolved into "push and run", a playing style unlike anything previously attempted in British football, based around quick passing. Tottenham pioneered the style to good effect—a Spurs player moving forward would lay the ball off to a teammate, then run past the opposing defender to receive an immediate return pass. "Under Rowe, Alf became far more than a defender", comments McKinstry. Rowe tasked him with instigating attacks and based much of the Tottenham game plan around Ramsey's accurate passing. Tottenham started the 1949–50 season strongly and soon topped the Second Division: between August 1949 and January 1950 they did not lose in 22 matches. Ramsey was an essential part of the team, having made the right back position his own; he built effective partnerships with several players, including the wing half Bill Nicholson, "I was 35 years old and obviously concerned about my future", he later wrote. "I really didn't know what was going to happen to me. I knew my days as a player were numbered, and there was only one way things could go for me in this respect—downhill."

Ramsey's first taste of playing as an international had come while he was at Southampton, when he played for England B against Switzerland B in May 1948. He made his full England debut in December that year, in a 6–0 win over Switzerland at Highbury. England were among the favourites to win the tournament, largely because of their reputation. The team had little preparation, arriving in Brazil only a week before their first game. Ramsey found the South American conditions difficult, noting that "at the conclusion of even an easy kick around, I felt infinitely more tired than after a hectic league match at home." Despite this, an England team including Ramsey won their opening match in Rio de Janeiro, against Chile, 2–0. England's next match pitted them against the United States—an opponent they were expected to easily overcome—at the Estádio Independência in Belo Horizonte, inland. The selectors again picked Ramsey, but left star winger Stanley Matthews out on the grounds that England could beat the Americans without him, ignoring Winterbottom's protests. England dominated the first half. "I'm not making excuses when I say that in the first 45 minutes we had a year's bad luck", Ramsey wrote in 1952. "Shots which appeared certain to score missed by the width of a coat of paint. The American goalkeeper, much to his astonishment, found himself stopping the ball with his body, and on occasions his face, without really knowing what it was all about." The US grabbed a shock lead on 37 minutes when a long shot towards England's penalty area flew into the net off the head of American forward Joe Gaetjens. The score remained 1–0 at half time, and it was the same story in the second half: England missed a multitude of easy chances, hit the woodwork numerous times and had one effort that appeared to cross the line not given. The England captain Billy Wright recalled that "even Alf Ramsey, who used to be expressionless throughout a game, threw up his arms and looked to the sky when a perfect free kick was somehow saved by their unorthodox keeper". No England goal came—the United States won 1–0 in what entered English football history as the national team's most embarrassing upset. Ramsey, who was fiercely patriotic, took the result as an acute personal humiliation. One journalist recalled that on hearing the match mentioned years later, "his face creased and he looked like a man who had been jabbed in an unhealed wound". England could remain in the competition if they beat Spain in their last group game, but a 1–0 defeat saw them crash out. Despite this indifferent performance, the English football establishment made no changes in policy, maintaining that England remained the best in the world and had simply fallen victim to bad luck in Brazil. Ramsey remained a central figure in the team, and captained his country against Wales on 15 November 1950 after Wright was left out due to poor form. Ramsey also captained England in a 2–2 draw against Yugoslavia a week later—the first time a team from outside the British Isles had played away against England and not lost. A year later, on 28 November 1951, England's unbeaten home record against overseas sides was challenged by Austria, then one of the most formidable attacking teams in Europe. The Austrians led 1–0 with 25 minutes to play, but were pegged back to 1–1 when Ramsey scored a penalty. The match finished 2–2—England's unbeaten home record survived. The Daily Mail dubbed Ramsey England's "ice cool hero"; he himself identified the Austria match in Talking Football as "my greatest international". Ramsey remained in the England team throughout 1952, including in England's 3–2 win over Austria in Vienna on 25 May. He refused to accept that England had been outclassed, saying: "Four of those goals came from outside the penalty area. We should never have lost." Ramsey never played for England again, having won a total of 32 caps, scored three goals (all penalties),

Ramsey joined Ipswich just after the club's relegation from the Second Division at the end of the 1954–55 season, the team's only year above the third tier up to that point. To quote McKinstry, Ipswich had neither "glittering pedigree or status" nor "strong footballing tradition"—the club had joined the Football League only in 1938, and its home ground at Portman Road was small and basic. One of the team's advantages was the patronage of the aristocratic Cobbold brewing family, to which the chairman and much of the club hierarchy belonged. "I had no plan for Ipswich when I went there", Ramsey later said. "In fact the first thing I had to do was to forget my set ideas on how football ought to be played. My experience had been in the First Division. I soon found that what I faced at Ipswich was very different." Ramsey kept most of the training staff hired by his predecessor Scott Duncan, who had stepped down after 18 years as Ipswich manager. Duncan stayed on as club secretary, meaning that Ramsey could concentrate on playing matters, leaving administration to Duncan. A relegated side with a number of players of "mature age", Ipswich were a tricky proposition for a new manager, especially as there was "no money" to improve the squad, so Ramsey worked to make the most of whatever talent he had inherited. He made tactical innovations, noticed by the local newspaper: as early as his first game in charge, he had his team taking three distinct styles of corner kick, in a game where the side put on "as poor a performance as one can recollect at Portman Road". During Ramsey's second season in charge, he led the club to the division title, Ipswich again scoring in excess of 100 goals. It was Ipswich's second title at that level, and it meant promotion to the Second Division, and for the following three seasons, Ipswich managed to achieve mid table finishes. In the 1960–61 season, Ramsey guided Ipswich to the Second Division title and into the top flight for the first time in the club's history. The following season, Ramsey led his side to become champions of England in their debut season at the top level. Ramsey created a strong side based on a resolute defence and two strikers, Ray Crawford and Ted Phillips who between them scored more than 60 goals. The key to the side was considered to be left winger, Jimmy Leadbetter whom Ramsey moved into a deep lying, left of centre midfielder. The following season started poorly for the league champions: Ramsey's former teammate Bill Nicholson changed the formation of his Spurs team to counter Ipswich in the 1962 FA Charity Shield curtain raiser to the 1962–63 season, a game which Tottenham won 5–1. The same season, Ramsey oversaw Ipswich's short lived inaugural European campaign in the 1962–63 European Cup. In the league, Ipswich finished 17th, just four points above the relegation zone, placing them among the worst performing defending champions in the English top flight. Not long into the season, on 25 October 1962, Ramsey agreed to take charge of the England national team, commencing 1 May 1963. He left Ipswich after eight seasons, having guided them from the Third Division South to the top of English football. After Ramsey's departure, Ipswich's performances declined and, two years after winning the league title, they dropped back into the Second Division.

England lost to Brazil in the quarter final of the 1962 World Cup in Chile and, being under attack from the British press, manager Walter Winterbottom resigned five months later. Although Ramsey's position as England manager was confirmed in October 1962, he formally took charge in May 1963, The Times reported that Ramsey had taken on "a vulnerable position" out of duty, but that he had delayed taking up his role due to Ipswich being "engaged in the European Cup but also facing a struggle—through injuries and other factors—at the wrong end of the League table", with hope expressed that he would take up the reins "from the new year". When Ramsey took over as manager, he demanded complete control over squad selections: previously Winterbottom had been manager, but selections and other decisions were often carried out by board committees. Ramsey's appointment and his appropriation of all such responsibilities led to him being referred to as "England's first proper manager". On appointment, Ramsey immediately caused a stir when he predicted "we will win the World Cup", which was to be hosted in England in 1966. Ramsey insisted that he pick the team himself and included seven players who would feature in the 1966 World Cup squad. He took charge for the away leg in Paris at the Parc des Princes, which they lost 5–2, eliminating England from the competition in Ramsey's first game in charge. The first group game, on 11 July 1966, was against Uruguay and despite attacking talent, including Jimmy Greaves and Roger Hunt, playing against a disciplined Uruguayan defence, England were held to a 0–0 draw. This was the first time England had failed to score at Wembley since 1945. Ramsey's statement made three years earlier looked doubtful, but he remained calm and continued experimenting when his side faced Mexico in the next game. Ramsey was using the 4–3–3 system and for each of the group games used a winger; John Connelly against Uruguay, Terry Paine against Mexico and Ian Callaghan against France. Ramsey dropped Alan Ball and John Connelly and brought in Terry Paine and Martin Peters, whose advanced style of play as a midfielder matched the qualities Ramsey looked for in his system. England beat Mexico 2–0. Ramsey replaced Terry Paine with Ian Callaghan for their final group match, against France. England won 2–0, securing qualification to the knockout rounds. Two difficult situations arose from the final group match. After making a vicious tackle and being cautioned, midfielder Nobby Stiles came under fire from senior FIFA officials, who called for Ramsey to drop him from the side. Ramsey strongly disagreed, and told the FA to inform FIFA that either Stiles would remain in his team or Ramsey himself would resign. Another bad tackle was committed during that match, resulting in Tottenham striker (and one of England's most prolific goalscorers) Greaves being injured and sidelined for the next few matches. Despite having more experienced strikers in his squad, Ramsey selected young Geoff Hurst as Greaves's replacement, seeing potential in the young West Ham forward. The France match also marked Ramsey's final game with a winger. After it, he dropped Ian Callaghan from his side and brought back Alan Ball to strengthen the midfield. For the knockout stages, England's first opponents were Argentina. Ramsey decided to switch from 4–3–3 to 4–3–1–2. With Ball and Peters operating on the flanks, the midfield now boasted Nobby Stiles and Bobby Charlton in the centre, indeed Ramsey refused a demand from the FA that he drop Stiles, making it a resignation issue. After a violent quarter final (where the Argentinian captain Antonio Rattín refused to leave the field after being sent off), England won 1–0 thanks to Hurst latching onto a cross from Martin Peters and heading home a goal. Ramsey came under fire when he stopped his players from the traditional swapping of shirts with the Argentinians in protest at their play, and was then reported to have described Argentinian players as "animals"; "It seemed a pity so much Argentinian talent is wasted. Our best football will come against the right type of opposition—a team who come to play football, and not act as animals." In the semi final, England faced a fluent and skilful Portuguese side containing the tournament's top goalscorer Eusébio. However, England won a 2–1 victory in a memorable match which saw them concede their first goal of the competition from the penalty spot. On 30 July 1966, Ramsey's promise was fulfilled as England became the World Champions by beating West Germany in the final. A lot of Ramsey's tactics and decisions proved their worth in this final. Ramsey came under pressure to restore the fit again Jimmy Greaves to the side, but his philosophy was "never change a winning team". Hurst recalled that at the end of 90 minutes, Ramsey forbade his players to lie down on the pitch to rest before extra time, as their opponents were doing. "Look at them", Ramsey told the England team, pointing towards the Germans; "They're finished. They're flat out on their backs." Ramsey said to his players: "You've won it once. Now you'll have to go out there and win it again." Nobby Stiles agreed: "You did it, Alf, we'd have been nothing without you."

In 1967, a year after England won the World Cup under his management, Ramsey received a knighthood—the first given to a football manager. England reached the last eight of the 1968 European Championships by amassing the best aggregate record of the four Home Nations over the 1966–67 and 1967–68 seasons (despite a loss to Scotland 3–2 at home in 1967). They subsequently defeated Spain home and away to become one of four teams to progress to the finals in Italy. There England suffered a 1–0 defeat by Yugoslavia in a bad tempered semi final: Alan Mullery was dismissed for kicking an opponent in the groin. Mullery subsequently reported that Ramsey had said to him "I'm glad somebody retaliated against those bastards" and paid Mullery's £50 fine levied by the Football Association. England had to settle for third place after beating the Soviet Union. Ramsey's preparations for the tournament had been disrupted by the arrest of Bobby Moore in the Bogotá Bracelet incident with the England squad being labelled "thieves and drunks" by the Mexican press. In the first round, two 1–0 victories over Romania and Czechoslovakia enabled England to progress, despite a loss by the same scoreline to ultimate champions Brazil (a match which also featured a famous save by Gordon Banks from Pelé's header). The blame for the defeat was partly placed on Ramsey's cautious tactics and substitutions in searing Mexican heat and partly on the stand in goalkeeper, Chelsea's Peter Bonetti. At 2–0 up Bonetti, who was playing because regular keeper Gordon Banks had been taken ill, had let a seemingly innocuous shot by Franz Beckenbauer slip under his body and was then caught out of position by a looping header by Uwe Seeler. Gerd Müller scored a third in the 108th minute to knock England out. Ramsey blamed Bonetti and his mistakes, but his own tactics were not beyond reproach. England then faced West Germany again in a match to be played over two legs, to determine who would progress to the finals (which would feature only four teams). A 3–1 home defeat at Wembley, followed by a scoreless draw in Berlin, meant that England were eliminated. The football played by England against West Germany was described by the journalist Hugh McIlvanney as "cautious joyless football" and as an indicator that the England era under Ramsey had run its course. West Germany went on to win the competition by beating the Soviet Union 3–0 in the final.

England's qualification group for the 1974 World Cup, included just two other teams: Poland and Wales. However the Poles, who had not qualified for a World Cup finals since 1938, were an improved team who would go on to finish third in the tournament. A home draw with Wales, followed by a defeat in Chorzów, meant that England had to win their final match against Poland at Wembley in October 1973. Ramsey had asked for the Football League games to be postponed on the weekend before the game to assist England's preparations. This request was refused by Football League secretary, Alan Hardaker who said: "It is a football match, not a war". Before the qualifier with Poland at Wembley Stadium, the Derby County manager Brian Clough described Polish goalkeeper Jan Tomaszewski as a "circus clown in gloves". Errors by Norman Hunter and goalkeeper Peter Shilton and an inspired goalkeeping performance by Tomaszewski, who made many crucial, and sometimes unorthodox saves, meant that the match finished 1–1. Ramsey, always uncomfortable with the substitute rule, was blamed for waiting until the 85th minute before bringing on forward Kevin Hector. The draw meant that England had tried and failed to qualify for a World Cup for the first time in the national team's history.

England, having won the World Cup in 1966, were now perceived to have failed in three successive tournaments. The disappointments of quarter final exits from major tournaments in 1970 and 1972, had been followed by failing even to qualify for the 1974 World Cup. A few months after the draw with Poland, which had meant failure to progress, Ramsey was sacked by the FA on 1 May 1974.

Feeling he needed "a period of rest", Ramsey returned to Ipswich to spend time with his wife. He became a director of sportswear manufacturer Gola Sports and of a local building firm, but kept out of the public eye for 18 months or so. He then began watching Ipswich Town, and often acted as a television pundit. Speaking on ITV's On the Ball in February 1977, he was sharply critical of England's performance against the Netherlands, describing the players as "poor individually" and the team as "completely disorganised". Asked if he had any sympathy for his successor, Don Revie, he said that Revie did not want sympathy: "Having accepted the post of England team manager he has to accept the responsibility of his position in exactly the same way as I did." When Willie Bell was sacked as manager in September 1977, Ramsey refused the offer to take his place on a permanent basis, but did agree to act as caretaker until a successor could be found. By early November, he had changed his mind. He resigned his directorship to take on the role of consultant, with a remit that covered not only day to day team management but also a wide ranging responsibility for club affairs, to include the selection of Birmingham's next manager. His tenure lasted just four months. In February 1978, star player Trevor Francis was fined for giving newspaper interviews about his desire to leave a club he saw as lacking ambition, and the board accepted Ramsey's recommendation to place him on the transfer list. Three days later, when the decision was reversed for fear of a backlash from supporters, Ramsey gave two weeks' notice to quit. The club announced his resignation before the notice period ended, and reports attributed his departure to the recent 4–0 defeat by Coventry City. Ramsey was quick to deny any such link, insisting that he had "never walked out on anyone". The team won ten of the matches for which Ramsey was in charge, drew four and lost twelve. Among the ten was a 3–2 away victory at Anfield against the reigning league and European champions, Liverpool, on 21 January 1978, which featured in a Birmingham Mail series on Birmingham City's "30 great games". Aged 58 when he left Birmingham, this was Ramsey's last full managerial job, although he did also work as a technical adviser at Greek side Panathinaikos, during 1979–80, which was the first season of professional football in Greece.

During his time at Ipswich, Ramsey began experimenting with a new style of play that would eventually lead to success in the World Cup and led to his England team being styled, "The Wingless Wonders". As natural wingers were not always known for their defensive qualities, Ramsey started dropping them in favour of attacking midfielders who could also drop back into defensive roles. This system proved revolutionary as it often baffled opposing full backs, who would naturally expect to see a winger coming down the flank at them once the ball was kicked off: instead, the attacking midfielders and strikers were taking the ball through the middle of the defence and scoring. This style of play proved successful at Ipswich, but really showed its worth when England travelled to Spain to play a friendly with them before the World Cup. As Bobby Charlton remarked, "The Spanish full backs were just looking at each other while we were going in droves through the middle". To win in Spain, who were the reigning European Champions, was rare for an English team and was evidence that Ramsey's techniques were working. Ramsey earned the respect of his players. He strongly supported Nobby Stiles when the FA leaned on Ramsey to drop Stiles from the 1966 World Cup quarter final following a tackle on Frenchman Jacques Simon in the previous game. After the final, at the banquet, with the players in one room and their wives forced to sit in an adjoining room, he excused his players early from the banquet to allow the players to join their wives after nearly four weeks apart. In his manner with the players, he was "usually equable", but when his 1978 Birmingham City team produced a poor defensive display, "he blew his top"; the next game was a "historic victory".

Ramsey was very sensitive about his personal background. He strove to mask his working class Essex origins and to present himself as erudite and worldly, going so far as to adopt an accent that the journalist Brian Glanville called "sergeant major posh". A widely held perception that Ramsey's accent had become more upper class during his time as England manager fuelled speculation that he had received elocution lessons, and prompted constant joking from members of the England team who came from similar Essex or East London backgrounds, such as Bobby Moore and Jimmy Greaves. Rodney Marsh, a forward from the East End who played in Ramsey's England team from 1971 to 1973, later said:
Alf tended to speak in a very poncey plum in the mouth way. It was all "Oh hello Rodney and how are you?". To me it was all complete bollocks. It was rumoured that Ramsey had Romany (or "gypsy") ancestors. Ramsey was sensitive about the suggestion and, according to one anecdote, seethed with fury when Moore saw some Romany caravans and joked that the manager should "drop in to see his relatives". The football journalist Ken Jones related that on one occasion, when Ramsey perceived Moore and Greaves to be mocking his accent on the team bus, he said he would "win the World Cup without those two bastards". Throughout his career as a professional footballer and for years afterwards, Ramsey claimed to be two years younger than he really was—including in his ghosted autobiography, Talking Football, published in 1952. This began when Ramsey first turned professional with Southampton during the Second World War. He told Southampton he was born in 1922 rather than 1920, reasoning that this might improve his career prospects and compensate for the years he had lost to the hostilities. He propagated this false age for over two decades, in press articles, his autobiography and Who's Who—but not on official documents such as his marriage papers, in which he listed his true date of birth. Only after his knighthood in 1967 did Ramsey reveal his true age, deciding that he could not lie to Debrett's, publisher of Debrett's Peerage & Baronetage. Ramsey married Rita Norris (née Welch) at Southampton Register Office on 10 December 1951. The union had been delayed for some years because of Rita's marriage to another man, Arthur Norris—the law of the period dictated that she could not obtain a legal divorce from Arthur until three years after their separation in 1947, and could not remarry for another year after that. Ramsey kept the relationship secret, to the extent that Tottenham knew nothing of it until days before the wedding. Rita changed her name to Victoria and was generally called "Vic" by Ramsey, who McKinstry records was a good stepfather to her daughter from her first marriage, Tanaya (usually called Tanya). He was a Freemason of Waltham Abbey Lodge from 1953 until 1981 when he resigned.

After Ramsey's retirement from football management, he continued to live in Ipswich. He was somewhat reclusive but wrote occasional columns for newspapers. Ramsey suffered a stroke on 9 June 1998, on the eve of the 1998 World Cup. Suffering from Alzheimer's disease and prostate cancer, Ramsey spent three months in a general ward in Ipswich Hospital. He died less than a year later, in a nursing home, on 28 April 1999, at the age of 79 from a heart attack. Ramsey's funeral was held in St. Mary le Tower Church in Ipswich, he was then cremated, and his ashes were interred in a private ceremony at Old Ipswich Cemetery on 7 May 1999. The location of the funeral in Ipswich rather than in London was regarded as a snub to the Football Association, whose members Ramsey had never forgiven for his sacking from the England manager post in 1974. Lady Ramsey died in March 2018 and was interred alongside her husband.

Ramsey was made an inaugural inductee of the English Football Hall of Fame in 2002 in recognition of his impact on the English game as a manager. He became the first person to be inducted twice when, in 2010, he was included in the Hall of Fame as a player as well as a manager. Sir Alf Ramsey Way, formerly Portman's Walk, is a street running along the north side of Ipswich's Portman Road stadium, that was named after Ramsey shortly after his death in honour of his achievements as Ipswich Town manager. In 2000, a statue of Ramsey was erected on the corner of the street named after him and Portman Road, at the North Stand/Cobbold Stand corner of the stadium. The statue was commissioned by the Ipswich Town Supporters' Club after an initial idea by local fan Seán Salter. On 31 March 2012, the South Stand at Portman Road was renamed to the Sir Alf Ramsey Stand. In 2009, Fabio Capello inaugurated a statue, sculpted by Philip Jackson, of Ramsey at Wembley. It is situated in the player's tunnel and, according to George Cohen, "it will remind every player to give their best out on the pitch." Ramsey was listed in the ten best British managers ever in The Independent, and he is widely regarded as one of British football's all time great managers. Another website ranks him at no. 26. Ramsay's managerial style was not universally admired, however. According to historian Frank McLynn, "he was a humourless bore and stifling tactician whose reputation rests on a single undeserved triumph."