Танцующие хомячки: История первого интернет-мема

One of the earliest examples of an Internet meme
the song named after the meme

The Hampster Dance is one of the earliest Internet memes. Created in 1998 by Canadian art student Deidre LaCarte as a GeoCities page, the dance features rows of animated GIFs of hamsters and other rodents dancing in various ways to a sped up sample from the song "Whistle Stop", written and performed by Roger Miller for the 1973 Walt Disney Productions film Robin Hood. In 2005, CNET named the Hampster Dance the number one Web fad.

Canadian art student Deidre LaCarte (of Nanaimo, British Columbia) was in a competition with her best friend and sister to generate the most Web traffic when she created the Hampster Dance page with the free Geocities web service in August 1998. She named the site "Hampton Hampster's Hamster House" in homage to her pet hamster, "Hampton Hampster", who on the page declared his intent to become a "Web star." LaCarte noted that the misspelling of "hamster" as "hampster" in both her pet's name and the Hampster Dance page was intentional. The Hampster Dance site originally consisted of a single page with just four unique animated GIFs of cartoon hamsters. These images were repeated in rows by the dozens and were paired with an infectious, continuously looping background tune. At the time the page was created, embedding background music in HTML pages was a fairly novel browser feature. The clip, a nine second looped WAV file, was a sped up sample of Roger Miller's "Whistle Stop", a song written for the opening credits of the 1973 Disney animated feature film Robin Hood. By March, the site gathered approximately 60,000 views in four days. Soon the site was even featured on bumper stickers and in a television commercial for Internet service provider EarthLink. Fans of the site created variations on the original theme, using images of other animals and of politicians such as Dan Quayle. In early 2000, the domain was transferred to humor business Nutty Sites for undisclosed reasons. In late 2001, LaCarte sold the "Hampster Dance" rights to Abatis International, who managed to acquire the original domain.

In April 1999, hoping to capitalize on the popularity of the website, English electronic group the Cuban Boys promotionally released "Cognoscenti vs. Intelligentsia". In its original release, the track featured the sped up sample of "Whistle Stop". The song was marketed as "the Hamster Dance song", and LaCarte accused the group of stealing her idea. In June 2000, LaCarte partnered with producers The Boomtang Boys for the release of a site sponsored song, "The Hampsterdance Song". Like the previous single by the Cuban Boys, the single contains a different sound alike sample of "Whistle Stop". Disney did not allow the use of the actual "Whistle Stop" clip, and liner notes for the single state: "Includes elements of 'Whistle Stop' by Roger Miller." A cartoon video was produced for the single that introduced a cartoon "band" of four hamsters; though the song was solely credited to "Hampton the Hampster", the band was later dubbed "Hampton and the Hampsters." The song reached number one on the Canadian Singles Chart while peaking at number 32 on the RPM charts. In Australia, "The Hampsterdance Song" was released in 2001 and reached number five on the ARIA Singles Chart. The song proved to be very successful on Radio Disney, where it became the station's all time most played song and was later included on the compilation album Radio Disney Ultimate Jams. LaCarte created an online store offering T shirts and CDs of the fictional group's music. An Flash animated series was planned by Nelvana, but never made it past the planning process. Following the relative success of "The Hampsterdance Song" single, an entire album featuring the fictional band titled Hampsterdance: The Album was released in 2000. Some follow up singles from this album were moderately successful in Australia, such as "Thank God I'm a Country Boy" (a cover of the John Denver song, reaching number 12) and "Hampster Party" (reaching number 44).