Джонни Уокер: История шотландского виски

Scotch whisky

Johnnie Walker (Scottish Gaelic: Seonaidh Walker) is a brand of Scotch whisky produced by Diageo in Scotland. It was established in the Scottish burgh of Kilmarnock, East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's largest bottling plant, until its closure in 2012, a decision announced by Diageo in 2009 which would bring the 190 year association between the brand and Kilmarnock to an end. The brand was first established by grocer John Walker, a native of Kilmarnock, who originally established the business and a grocery shop in 1820, with his son Alexander "Alec" Walker and grandson Alexander Walker II, being largely responsible for establishing the whisky as a favoured brand. It is the world's highest selling Scotch whisky, sold in almost every country, with annual sales of the equivalent of over 223.7 million bottles in 2016 [].

The brand was created by 'Jonnie' Walker. Walker started his sprits business by selling whiskey in his groceries in Ayrshire, Scotland. His whiskeys were very popular and after his death in 1857, the company was inherited by his son.

John Walker was born on 25 July 1805. His farmer father died in 1819, and the family sold the farm. Their trustees invested the proceeds, £417, in an Italian warehouse, grocery, and wine and spirits shop on the High Street in Kilmarnock, Ayrshire, Scotland. Walker managed the grocery, wine, and spirits segment as a teenager in 1820. The Excise Act 1823 relaxed strict laws on distillation of whisky and reduced, by a considerable amount, the extremely heavy taxes on the distillation and sale of whisky. By 1825, Walker, a teetotaller, was selling spirits, including rum, brandy, gin, and whisky. In short order, he switched to dealing mainly in whisky. Since blending of grain whiskies with malt whiskies was still banned, he sold both blended malt whiskies and grain whiskies. They were sold as made to order whiskies, blended to meet specific customer requirements, because he did not have any brand of his own. He began using his name on labels years later, selling a blended malt as Walker's Kilmarnock Whisky. John Walker died in 1857. Alexander Walker had introduced the brand's signature square bottle in 1860. This meant more bottles fitting the same space and fewer broken bottles. The other identifying characteristic of the Johnnie Walker bottle was – and still is – the label, which, since that year, is applied at an angle of 24 degrees upwards left to right and allows text to be made larger and more visible. Under John Walker, whisky sales represented eight percent of the firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.

In 1893, Cardhu distillery was purchased by the Walkers to reinforce the stocks of one of the Johnnie Walker blends' key malt whiskies. Cardhu's output became the heart of the Old Highland Whisky and after the rebranding of 1909, the prime single malt in Johnnie Walker Red and Black Labels. the company re branded their blends to match the common colour names. The Old Highland was renamed Johnnie Walker White Label and made at 6 years old, the Special Old Highland became Johnnie Walker Red Label at 10 years old, and Extra Special Old Highland was renamed Johnnie Walker Black Label, remaining 12 years old. In 1923, Walker bought Mortlach distillery, in furtherance of their strategy. Most of their output was used in Johnnie Walker blends, whose burgeoning popularity required increasingly vast volumes of single malts. Johnnie Walker White was dropped during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth. The company joined Distillers Company in 1925. Distillers Company was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. That year saw the introduction of the blended malt, Johnnie Walker Pure Malt, renamed Johnnie Walker Green Label in 2004.

In July 2009, the brand's current owners, Diageo, decided to close all operations in Kilmarnock by 2012. This met with backlash from local people, politicians, and then First Minister of Scotland, Alex Salmond. Despite petitions, public campaigns, and a large scale march around Kilmarnock, Diageo proceeded with the closure. The Johnnie Walker plant in Kilmarnock closed its doors in March 2012 and the buildings were subsequently demolished a year later. The site is now occupied by the Kilmarnock campus of Ayrshire College and HALO Urban Regeneration. In July 2020, Johnnie Walker announced plans to release a new environmentally friendly paper bottle set to debut in early 2021. In October 2021, Johnnie Walker announced a new label, Jane Walker, created by the distillery's first female master blender.

For most of its history Johnnie Walker only offered a few blends. Since the turn of the century, there has been a spate of special and limited bottlings. Red Label: A non age stated blend. It has been the best selling Scotch whisky in the world since 1945. It is primarily used for making mixed drinks. Black Label: Aged 12 years, it is one of the world's best selling Scotch whiskies. Double Black: Made available for general release in 2011 after a successful launch in travel retail. The whisky was created taking Black Label as a blueprint, adding more peaty malt whiskies to it, and maturing it in heavily charred old oak casks. Johnnie Walker Swing: Supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth. This type of bottle design was originally used aboard sailing ships. It was Alexander Walker II's last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay. Green Label: First introduced in 1997 as Johnnie Walker Pure Malt 15 Year Old, All whiskies used are a minimum of 15 years old. Diageo discontinued Green Label globally in 2012 (except for Taiwan, where demand for blended malts is very strong) as part of a reconstruction of the range that saw the introduction of Gold Label Reserve and Platinum Label. The brand was reintroduced in 2016 and is again globally available. Gold Label: A blend of over 15 single malts, it was derived from Alexander Walker II's blending notes for a whisky to commemorate Johnnie Walker's centenary. Originally, Gold Label was bottled at 18 years and labelled "the Centenary blend". In 2013, Gold Label was renamed "Gold Label Reserve" and now carries no age statement. Platinum Label: Originally introduced to replace the original Gold Label in the Asian market and sold alongside Gold Label Reserve. The Platinum Label name was discontinued in mid 2017 in favour of "Johnnie Walker Aged 18 Years", but the Platinum Label name was later restored. Blue Label: Johnnie Walker's premium blend. Johnnie Walker Blue Label is blended to re create the character and taste of some of the earliest whisky blends created in the 19th century. It bears no age statement. Bottles are numbered serially and sold in a silk lined box accompanied by a certificate of authenticity. It is one of the most expensive blended Scotch whiskies on the market, with prices in the range of US$174–450. Over 25 Blue Label based Limited Editions have been released to date. + Johnnie Walker product lines, from least to most expensive Age 1865–1905 1906–1908 1909–1920 1921–1931 1932–1991 1992–1996 1997–2010 2011— —   Old Highland White Label Not stated   Special O. H. Red Label 12 Walker's O. H. Extra Sp. O. H. Black Label Not stated   Double Black Not stated   Swing 15   Green Label Not stated(formerly 18)   Gold Label Reserve 18   Platinum Label Not stated   Blue Label

The Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong". Photographs replaced the drawings in the 1930s, and the Striding Man was miniaturised to a coloured logo in 1939; it first appeared on the Johnnie Walker labels in 1960. In the late 1990s, the direction of the Striding Man was reversed as part of a "Keep Walking" campaign. In 2009, the advertising agency Bartle Bogle Hegarty (BBH) created a new short film, starring Robert Carlyle and directed by Jamie Rafn, titled The Man Who Walked Around the World, which outlined the history of the Johnnie Walker brand. In April 2015, Diageo produced the Johnny Drama, named after the Entourage HBO series character Johnny "Drama" Chase, to promote the release of the movie version of Entourage. In October 2018, Diageo teamed up with HBO to produce "White Walker by Johnnie Walker" whisky, inspired by the army of the undead in the TV series Game of Thrones as part of the marketing for the series' final season. Diageo then released a collection of Game of Thrones–inspired single malt whiskies, followed by two more whiskies by Johnnie Walker in mid 2019.

Johnnie Walker spirits have received strong scores at international spirits ratings competitions and from liquor review bodies. The Green Label received a string of three double gold medals from the San Francisco World Spirits Competition between 2005 and 2007. The Gold Label received double gold medals from the San Francisco competition in 2008 and 2009 and won a gold in 2010. Spirits ratings aggregator proof66. com, which averages scores from the San Francisco Spirits Competition, Wine Enthusiast, and others, puts the Black, Blue, Gold and Green Labels in its highest performance category ("Tier 1" Spirits). Johnnie Walker spirits have several times taken part in the Monde Selection's World Quality Selections and have received a Gold and Grand Gold Quality Award. Johnnie Walker Gold Label Reserve won the World's Best Blended—Best Scotch Blended in World Whiskies Awards 2018.

Johnnie Walker was the official whisky of Formula One, and was a sponsor for McLaren and Racing Point. Johnnie Walker is also the title namesake for the F1 Grand Prix race in Spa, Belgium. Johnnie Walker sponsored the Johnnie Walker Classic, an Asia Pacific golf tournament, up to 2009 and the Johnnie Walker Championship at Gleneagles, a golf tournament in Scotland up to 2013. Diageo sold the Gleneagles Hotel and Golf Course, the site of the tournament, mid 2015 to focus on its core business.

Winston Churchill's favourite whisky was Johnnie Walker Red Label, which he mixed with a large amount of water and drank throughout the day. Vanity Fair writer Christopher Hitchens was partial to Johnnie Walker Black Label cut with Perrier sparkling mineral water and referred to it as "Mr Walker's Amber Restorative". At the height of his fame in the late 1960s, New York Jets quarterback Joe Namath said, "I like my girls blonde and my Johnnie Walker red". Johnnie Walker Blue Label was a favourite of US president Richard Nixon's; Nixon used to enjoy it with ginger ale and a wedge of lime. A number of singers and songwriters have referenced Johnnie Walker in their works, from Amanda Marshall to ZZ Top. Elliott Smith's Oscar nominated "Miss Misery" has the narrator "[making] it through the day with some help from Johnnie Walker Red." Heavy metal band Black Label Society was named after Johnnie Walker Black Label whisky, as Zakk Wylde was very fond of the drink. George Thorogood name checks "Johnny Walker and his brothers Black and Red" in "I Drink Alone". The name appears also in the song "Remember to Forget" by Passenger. Polish fictional humorous character Jakub Wędrowycz is a wordplay based on the Polish translation of "Johny Walker". In the 2007 film The Man from Earth, the main character John Oldman produces a bottle of Johnnie Walker Green Label, with his friends commenting on its quality. In the 1982 film Blade Runner, Harrison Ford's character Rick Deckard is seen drinking Johnnie Walker Black Label, which he also drinks in the sequel, Blade Runner 2049 (2017). Coinciding with the release of Blade Runner 2049, Johnnie Walker released a "Director's Cut" edition of its Black Label, which was bottled at a higher proof.