История страховой компании Allstate: от шин до лидерства на рынке

American insurance company
the American insurance company

In 1925, Sears held a national contest to decide the name of a new brand of car tires. After over two million name submissions, "Allstate" was chosen. The trademark was adopted the next year. The tires' success in the catalog and retail stores prompted Sears Chairman General Robert E. Wood to praise the Allstate tire's contribution to Sears' retail store success. The idea for Allstate Insurance Company came during a bridge game on a commuter train in 1930, when insurance broker Carl L. Odell proposed to Wood, his neighbor, the idea of selling auto insurance by direct mail. The idea appealed to Wood, and he passed the proposal along to the Sears board of directors, which approved it. Allstate Insurance Company, named after Sears’ tire brand, went into business on April 17, 1931, offering auto insurance by direct mail and through the Sears catalog. This was in line with one of the objectives of a company to sell automobile insurance in the same manner as Sears sold its merchandise. Lessing J. Rosenwald was Allstate's first board chairman, and Odell was named vice president and secretary. In 1941, only about a quarter of US drivers had auto liability insurance. This led to the state of New York passing a law that established the financial responsibility of drivers for damage or injuries resulting from auto mishaps. That law inspired legislation in other states, and by the mid 1950s, nearly every state had some sort of financial responsibility law on its books. The midrise building is vacant (as of 2013) and in danger of demolition. The building is noted for its early postwar midrise construction. This location was vacated when the company relocated in the postwar years. The company's "You're in Good Hands with Allstate" slogan was created in 1950 by Allstate's general sales manager Davis W. Ellis. At the end of the decade, it was used in the company's first network television advertising campaign, which featured actor Ed Reimers. At the time, it was the largest IPO to date. In 1996, their website www. allstate. com was launched. In 1999, Allstate unveiled a new business model that created a single contract for exclusive, independent agents selling Allstate insurance. It also created a network of call centers. That same year, it signed a 10 year contract with the village of Rosemont, Illinois, to acquire naming rights and renovate the Rosemont Horizon. In 1999, Allstate purchased the personal lines division of CNA Financial and subsequently renamed it to Encompass Insurance Company, which is written by independent insurance agents, as opposed to the direct writing that constitutes the core part of its business. In 2003, actor Dennis Haysbert became Allstate's spokesman, using the tagline "That’s Allstate’s stand." In 2010, actor Dean Winters became a part of Allstate's campaign "Mayhem", "personifying the pitfalls, like collisions and storm damage, that can befall drivers". In May 2011, Allstate announced that it was purchasing Esurance and rate comparison site Answer Financial for about $1 billion. At the time, Esurance was selling policies in 30 states and was in the midst of a five year growth period that had them double the number of policies in force. Allstate, for its part, was losing policyholders to the three major online policy retailers: Esurance, Progressive, and GEICO. In 2012, Allstate Solutions Private Limited (also called Allstate India) was inaugurated in Bangalore; it is a technology and operations center to provides software development and business process outsourcing services to its US parent. Allstate's Bangalore operation is focused on the areas of business intelligence, analytics, testing, and mobility. In January 2017, Allstate acquired SquareTrade, a consumer electronics and appliance protection plan provider. The acquisition cost a reported $1.4 billion from a group of shareholders. In 2018, Allstate collaborated with the Red Cross to distribute 1,000 disaster kits statewide in Hawaii. In 2019, Allstate donated $75,000 to the Red Cross and again partnered with the organization to distribute over 2,900 disaster kits in California. In July 2020, Allstate announced it was acquiring National General for $4 billion. The deal closed in January 2021. In 2021 Allstate completed sale of its life insurance and annuity businesses. This was part of a strategy to increase market share in personal property businesses. One of the divested businesses was Allstate Life Insurance Company of New York, which became part of Wilton Reassurance Life Company of New York. Another was the similarly named Allstate Life Insurance Company, purchased by Everlake Holdings and renamed Everlake Life Insurance Company. A third divested business was Allstate Assurance Co, also purchased by Everlake Holdings.

The people in this section are members of corporate leadership.

Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis, based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since 1950.

Allstate's original hands logo was designed by Theodore Conterio in the 1950s. The employees were told whoever could come up with the best logo would win $50. Theodore Conterio came up with the design based on the slogan, "You're in good hands," and won the $50 prize.

Beginning in 2003, as policy growth slowed, Allstate's television commercials used spokesman Dennis Haysbert. The ads were intended to carry the message that Allstate's service was superior to that from low cost providers GEICO and Progressive. Haysbert appeared in more than 250 commercials between 2003 and 2016.

Mayhem was created by Leo Burnett Worldwide. Burnett pitched the character to Allstate as "Mr. Mayhem", comparing him to the character Mr. White from the 1992 film Reservoir Dogs played by Harvey Keitel. Mayhem has been played by Dean Winters since the campaign was launched in April 2010. The character wears a black suit, white dress shirt, and black necktie and his face is usually bruised, scarred, or wearing a butterfly bandage. The formula for almost every Mayhem commercial has been the same. To begin the commercial, Mayhem identifies the risk he is portraying. He gives context into the situation and hints at an impending disaster that he will cause, which then takes place. For instance, a 2015 ad features Mayhem playing a portable grill hastily loaded into a car before being fully extinguished, which leads to an explosion when the still burning embers ignite an enormous bottle of lighter fluid. Once the disaster's result is revealed, Mayhem warns that certain "cut rate" policies lack coverage for the situation he has caused, advising the viewers to get their insurance policies through Allstate. Each commercial ends with Mayhem telling the viewers that by having Allstate, they will be "better protected from mayhem like me." Damage to his clothing and injuries to his person carry over from one commercial to the next. In some ads, Mayhem also has advised against going without roadside assistance. In separate advertisements, he described what could happen in the face of a catastrophe while driving; these consisted of having to stay in a creepy roadside motel overnight because one's car ran out of fuel, being forced to change a tire in a heavy downpour, being forced to stay at an awkward family gathering because one's car battery died, and potentially becoming a victim of crime due to a breakdown in the wrong neighborhood. A series of ads in early 2018 featured Mayhem with a New Year's resolution to help keep people and property safe. He took the role of various pieces of safety equipment, such as a lightning rod mounted on a house's roof to protect it during storms or a flare placed to warn drivers of a roadside vehicle breakdown. The campaign was first launched in mid June 2010. The character was featured in TV and radio spots as well as on billboards and Internet banners. Some ads were adjusted to capture local details. By mid 2011, Allstate had won around 80 industry awards for the campaign.

Allstate is a company that is invested in ensuring they are not hindering the climate and that it can survive as a company as a result of climate change. Overall the insurance industry is not responsible for a lot of emissions; however, insurance companies have had to adapt what they cover with insurance due to the rapidly increasing effects of climate change. For example, the increasing levels of wildfires in California have cost people so much that the government is considering lowering the cost of wildfire insurance. Upon review of the 10 K, it is apparent that Allstate is mostly invested in adapting to the effects of climate change. Allstate in its 10 K wants to ensure that the company is not affected by the effects of climate change. Allstate as a company does not emit a lot of greenhouse gasses. Allstate has committed to net zero emissions by the year 2030. The main emissions are their few office buildings, and in the near future, these buildings will be replaced with a remote working environment and the introduction of a new climate efficient office building. Scientists overwhelmingly concluded that this winter storm directly resulted from climate change. Climate change is forcing many insurance companies like Allstate to cover these high impact weather events. Overall Allstate has been planning for this as indicated in their 10 K.

Advertising Age reported in February 2011 that Mayhem rose to third as most recognized insurance advertising character, behind the GEICO gecko and Flo from Progressive Insurance. An online survey showed that the GEICO gecko and Flo were each tied to their respective companies over 90% of the time. For Mayhem, the Age said, "After the top two, the most recognized ad description was Allstate, with 65% of consumers saying they knew the ad. When those same consumers were asked to associate it with a brand, 63% correctly matched Mayhem with Allstate. Overall, among the total sample, Mayhem clocked in with only 41% of respondents being able to link him to Allstate.

In January 2011, Allstate released The Lines, a multi episode TV drama web series starring actors Teresa Cesario, Kyle Sandgate Blix, Jackson Schultz, Bridgette Pechman, Chase Maser, and Corey Doyle cast as High School seniors. The series, filmed in the style of a television drama, depicts the cast in common situations facing teens with respect to driving (Texting while driving in particular). The series appears aimed at promoting interest and support in favor of responsible teen driving and road safety in general. Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns.

Allstate holds naming rights to the Allstate Arena in Rosemont, Illinois, near the company's headquarters.

Allstate sponsors branded field goal nets at over 67 colleges and universities. For each field goal and extra point kicked, Allstate donates into collegiate general scholarship funds. To date, those donations exceed $2.9 million. Allstate also sponsors branded nets during field goals and extra points at over 20 college bowl games, including the Allstate Sugar Bowl and the BCS National Championship Game. Additionally, Allstate is a partner of the Southeastern Conference and its 20 sports, including football.

Since 2007, Allstate has been the title sponsor of the Sugar Bowl, one of the four games that make up the Bowl Championship Series. The game is played at the Mercedes Benz Superdome, which is also the home of the New Orleans Saints. Allstate is also a sponsor of the New Orleans Saints. The 2012 Allstate BCS National Championship Game was played on January 9, 2012, and broadcast on ESPN.

The Northwestern Wildcats and the Illinois Fighting Illini played a collegiate football game at Wrigley Field on November 20, 2010. It was the first football game at Wrigley Field since 1970 and the first collegiate football game at Wrigley Field since 1938 when DePaul University played its regular games at Wrigley. Allstate title sponsored this game.

Allstate advertises through the American Football Coaches Association "Good Works Team" in which local Allstate agents surprise players with trophies in key Allstate marketing regions.

In 2007, Allstate became a sponsor of the Mexico National Team, and in 2011 partnered with Major League Soccer and the United States Soccer Federation.

Allstate was a sponsor of the Allstate 400 at the Brickyard from 2005 to 2009 – the annual NASCAR Sprint Cup Series race held at Indianapolis Motor Speedway in late summer. Driver Kasey Kahne was featured in advertisements.

Allstate is the largest publicly traded property casualty insurance company in the US.

Personal umbrella, comprehensive personal liability, recreational vehicle, off road vehicle, motor club, loan protection and flood protection.

Estate planning products, business succession planning products, fixed survivorship life, and variable survivorship life family protection insurance, term life, universal life, variable universal life, long term care and supplemental health.

Allstate has a Sustainability Leadership Team composed of officers and senior staff from all areas of the company. The team focuses on sustainability efforts from a company wide perspective — including environmental initiatives that embed “green” programs and processes throughout their operations.

In July 2008, the American Association for Justice ranked Allstate No. 1 among nation's worst insurers. This ranking was given because: “While Allstate publicly touts its ‘good hands’ approach, it has instead privately instructed its agents to employ a ‘boxing gloves’ strategy against its policyholders,” said American Association for Justice CEO Jon Haber. Allstate criticized the report, with a spokesman noting that "The personal injury lawyers behind this report provide no support for their statements other than decade old recycled allegations that have been shown to be without merit in courts of law." In 2009, Allstate successfully fought to obtain Federal government TARP fund eligibility only to decline it once they obtained eligibility.

An investigative report in February 2007 by CNN found that major car insurance companies, like Allstate, are increasingly fighting auto insurance claims from those who incurred injuries by their insured members. In 2010 Allstate commanded 18% of the auto insurance market in the United States.

The PBS television program Now, in conjunction with Bloomberg Markets magazine, did an exposé regarding Allstate and other major insurers' homeowners insurance policies.

Allstate has stated intentions of reducing its exposure in hurricane prone Florida. In November 2006, the company did not renew 120,000 policies that were expiring at that time. Governor Charlie Crist and the Florida Cabinet passed a 90 day emergency order to temporarily prevent insurance companies from not renewing policies. On February 20, 2007, Florida Insurance Commissioner Kevin McCarty clarified the order, stating that insurance companies can nonrenew policies if they satisfy certain conditions, including filing new, lower rates with the state and give customers 100 days’ notice.

From Good Hands to Boxing Gloves is a non fiction work on the company written by David Berardinelli, Michael Freeman, and Aaron DeShaw with a foreword by Eugene R. Anderson. The book relates profit boosting strategies that consulting firm McKinsey & Company presented to Allstate to maximize profits and diminish the amount of money sent to clients who put in a claim. McKinsey specializes in redesigning product delivery systems for Fortune 100 companies (including controversial clients such as Enron) to maximize profits. McKinsey's recommendation to Allstate, according to Berardinelli, was to low ball claims so that desperate customers in dire straits would be more likely to accept a settlement offer while Allstate continued to make a profit and collect interest on the insurance payment. Allstate would offer its "good hands" in the way of a low ball claim and, if the customer did not accept, to get out "boxing gloves." According to a 2006 review in Business Week magazine, Allstate responded to Berardinelli's allegations by claiming that Berardinelli's allegations were "unfounded and unproven." Legal decisions on the issues outlined in the book have led to varied outcomes in court. According to the Business Week article, "Courts and regulators in a number of states, including New York, Pennsylvania, and Washington, have forced Allstate to halt or change its practice of handing out a controversial 'Do I Need an Attorney?' form to people involved in accidents." On the other hand, the article also states that seven court rulings had rejected attacks on the practice. While many of the cost reduction strategies McKinsey recommended at Allstate remain in place, some were ended by legal and regulatory challenges.