Zubaz: История ярких штанов из 90-х

Apparel brand

Zubaz ('/z//uː//b//æ//z/) is a brand of shorts and pants that became popular during the early 1990s. It was primarily marketed as athletic wear for weightlifting and wrestling due to its stretchy, elastic nature, although became more popular with general audiences. The pants are notable for their often striped and colorful patterns displayed on them.

In 1988, Bob Truax and Dan Stock began brainstorming a new kind of shorts for the heavy lifting man. The pair developed a comfortably baggy pair of shorts with an elastic waistband. Zubaz was registered as a trademark in 1989. Initially, they were marketed as a comfortable, functional pair of shorts for weightlifting. and Truax and Stock bought back the trademark rights. In 2007, Zubaz resurfaced, offering a limited production release of the original classic Zubaz patterns. In 2014 the brand fully resurfaced with a wider selection on its internet storefront. The revived brand opened its first storefront in Fashion Outlets of Niagara Falls, a mall in Niagara Falls, New York, in November 2016; Zubaz chose Western New York as its first brick and mortar location because of the brand's particular association with the Buffalo Bills, as fans of the franchise have consistently been one of the brand's most loyal customer bases. In another sign of the resurrection of the Zubaz brand, on July 16, 2008 the Saint Paul Saints independent professional baseball team wore Zubaz pants during their game against the Sioux City Explorers. The bases were also painted in a recognizable Zubaz tiger striped pattern. On the December 6 edition of professional wrestling TV show TNA Impact, Christopher Daniels and Kazarian wrestled the main event in pink and black Zubaz pants. The Russian curling team wore Zubaz pants in the 2014 Winter Olympics. The Detroit Tigers also wore Zubaz pants in 2017.