Lilt: История тропического напитка и его исчезновение

Discontinued European soft drink

Lilt was a brand of soft drink manufactured by The Coca Cola Company and sold only in the United Kingdom, Ireland and Gibraltar. Despite claims made by various news outlets, Lilt has never been sold in the Seychelles.

From the 1970s until its dissolution in 2023, Lilt was promoted with the advertising slogan "totally tropical taste." This famous catchphrase was created by Ken Howlett, who entered a magazine competition and won second prize receiving a ghetto blaster. First prize was a trip to the Caribbean. Between 2008 and 2014, The Coca Cola Company reduced the number of calories in the drink by 56% as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal. The amount of sugar was also reduced alongside the addition of artificial sweeteners (aspartame, acesulfame K and saccharin). One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "Here comes the Lilt Man." In the late 1990s, it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer, with one advert parodying a Levi's advert. They became known in the media as the "Lilt Ladies". In February 2023, it was announced that the Lilt brand would be discontinued, with the drink being fully absorbed into the Fanta brand as 'Fanta Pineapple & Grapefruit' in all markets. The rebranded drink became available from 14 February. The Lilt branding remained on packaging, but this was removed due to Fanta's 2023 rebrand being introduced in the UK in 2024.

Name Yearlaunched Notes Lilt Pineapple and Grapefruit 1974 Original flavour. Lilt Zero Pineapple and Grapefruit 1987Sugar free version of the original Lilt. Previously known as "Diet Lilt" (1987–2000s), "Lilt Light" (2000s–2005) and "Lilt Z" (2005–2006). Became Fanta Pineapple & Grapefruit Zero Sugar in 2023. Lilt Mango and Mandarin 1996Mango and Mandarin flavoured variety. Discontinued in the early 2000s. Lilt Banana and Peach 2003Banana and Peach flavoured variety. Discontinued in the mid 2000s. Lilt Mango Flavour 2011Mango flavoured variety. Was exclusively sold in cans at most newsagents and independent convenience stores. Discontinued in 2015.