Издательство "Карлсен": История и Настоящее

Danish publishing company

Carlsen Verlag is a subsidiary of the homonymous Danish publishing house which in turn belongs to the Swedish media company Bonnier. The branch was founded on 25 April 1953 in Hamburg. The publisher's program focuses on books for children, i. e. Harry Potter, Rugrats, Naruto, Twilight, and The Adventures of Tintin. By 2005 Carlsen Comics, the publisher's comic division, had grown to be one of the three biggest comic book publishers in Germany. Carlsen is one of the ten biggest publishers of children's books.

Carlsen was founded on April 25, 1953, by Per Hjald Carlsen in Hamburg as a subsidiary of Danish company Illustrationsforlaget/PIB. At first, it published work about the bears Petzi and his friend, which were already successful in various German newspapers. The first Pixi Bücher were released in 10 x 10 cm format in 1954. The publisher began its comic program with the first collection from The Adventures of Tintin series. The program was expanded to include traditional Franco Belgian series such as Alix, Blake and Mortimer, Valerian and Veronique, and The Smurfs. In the early 1980s, the program added Spirou and Fantasio and the adventures of office boys Gaston and Leonardo among others. A few collections were published under trade name Semic as discount kiosk merchandise. The production was discontinued; in 1989 more sets were published monthly by Carlsen. Under lecturer Eckart Sackmann the Edition ComicArt was founded in the early 1980s, a type of comic meant for mature readers. Sackmann's successor Andreas C. Knigge coined the Comic Program for many years and oversaw the expansion of this division. In 1987/88 the publisher attempted to establish their own magazine named Moxitto, but after six editions it was discontinued. The publisher left Reinbek in 1989 after 24 years, returning to Hamburg Ottensen. Franco Belgian comics were then published at the start of the 1990s as well as superhero comics from DC Comics in paperback form. Mainly independent extra editions, so called one shots, were translated. Frank Miller's work The Dark Knight Returns. received special attention. Carlsen took a shot at publishing booklets series like Buffy the Vampire Slayer, Angel, Godzilla und The X Files. Knigge's successor was Joachim Kaps, whose time triggered a manga boom with the publication of the Dragonball mangas with Japanese reading format (right to left). In early 2002 Carlsen bought the name and d author rights of Kleinverlages B&L (the other series belonging to B&L Publishing went to *BSE Publishing*.) B&L continued to publish funny adult comics with Carlsen as its label and went on to add more series. In 2006 B&L expanded with Carlsen Cartoon and Humor, publishing bestseller cartoons such as Nichtlustig by Joscha Sauer and Shit happens! by Ralph Ruthe. The biggest success for Carlsen came with the Harry Potter book series by Joanne K. Rowling. Before the release of the Sorcerer's Apprentice, the publisher acquired the license for all seven volumes. Therefore, the German title illustrations did not have to adjust to the standards of the rights holder Warner Brothers. To this day Harry Potter volumes in German speaking areas have sold 30 million copies. Currently, Carlsen is one of the big three German comic book publishers, and in the top 10 for children's book publications. The Danish Carlsen Verlag, from which the publisher had originally come, belonged to Bonnier earlier as well, and has gotten more income since becoming part of the Egmont Foundation in 2007. As a result, the name sharing publishers in Denmark and Germany are no longer connected to each other as companies. In spring 2008, the joint venture Chicken House Deutschland (Germany) was founded by Carlsen along with the British children's book publisherThe Chicken House, belonging to US based Scholastic Corporation. In 2011 Carlsen took over the Oetinger Publishing Group of Xenos Publishing Society and affiliated with its label Nelson Verlag (Publisher). In 2012, Carlsen absorbed *Terzio*, which also owns the famous "Ritter Rost" stories. Musical books about other themes appear in this program sector alongside many other successful musical books with the rusty heroes of the play room. In spring 2013, Carlsen began two labels, in which exclusive digital books were published: tearjerkers and compelling youth & young adult fantasy from popular genres such as paranormal romance, coming of age, and New Adult. Instant Books, which would end up being discontinued again, were for fast and easy reading before all the adult readers with a passion for 'Thrill' and 'Romance'. In the first year, only select print titles were accepted regularly in the Carlsen Verlag Pocketbook Program, appearing between all novels of the label as well as printed issues through the Print on Demand program. In spring 2014, Carlsen launched the new label King's Children Publishing (Königskinder Verlag), publishing books for children up to 12 years, young adult books and crossover titles. Barbara König took over the leadership of the sub publisher, who had taken responsibility of the narratival hard cover program in children's and young adult literature. The program started with the novel Anders by Andreas Steinhöfel. Books from the program were critically acclaimed and received four nominations for the Deutscher Jugendliteraturpreis. At the end of September 2017, Carlsen Verlag announced that they were discontinuing the *Königskinder* due to the sales figures; after that 42 titles were released in Spring 2018. Also in spring 2014, Carlsen launched the new adventure series LeYo! and with the LeYo! books came the greenlight for the first multimedia library for children. Carlsen Verlag absorbed Lappan Publishing in January 2015, which had previously belonged to Salzer Holding GmbH. The comics section is still being worked on by Oldenburg. The publisher was awarded with the Virenschleuder Preis at the 2016 Frankfurt Bookfair. Starting from October 2016 there was another digital label by the name Dark Diamonds in the New Adult Fantasy sector. An older target group was addressed with the release of Dark Diamonds for the fantasy and romance genres. By that time both labels combined and ran under the printing brand. In 2021, Carlsen founded the label Hayabusa, focusing on the Boys Love genre as well as queer stories, with young women as the target group.

In 2021 Verlag applied to convert rooms of a former turning plant into the Verlag campus in Hamburg Ottensen.

In 2020 Carlsen Verlag published the children's book Ein Corona Regenbogen fuer Anna und Moritz (A Corona Rainbow for Anna and Moritz). In the book the grade schooler brings up the topic of the COVID 19 pandemic, saying: "The virus comes from China and it has spread around the entire world." At the start of March 2021, the Chinese consulate general in Hamburg issued a warning on it´s website to Chinese people living in Germany about an "inappropriate depiction" in a kids' book and about "provocations, discrimination and hate". As a result, Carlsen was confronted with massive allegations of racism through e mails and social media. Amazon also featured negative reviews of books with racist allegations. On March 5, 2021, Carlsen Verlag apologized for "how readers' feelings were hurt by the phrasing", stopping the sales of the books with immediate effects. The incident was reported internationally.