Burt's Bees: История успеха от пчелиного воска до косметики

American personal care product subsidiary of Clorox
Burt's Bees is an American multinational personal care product company. The company is a subsidiary of Clorox that describes itself as an "Earth friendly, Natural Personal Care Company"
making products for personal care, health, beauty and personal hygiene.

Originating in Maine in the 1980s, the business began when co founder Roxanne Quimby started making candles from Burt Shavitz's leftover beeswax. The first headquarters was an abandoned one room schoolhouse rented from a friend for $150 a year. This eventually led to the bottling and selling of honey by the two co founders, and Quimby's focus on maintaining high quality helped to grow the business from an initial $200 at the Dover Foxcroft Junior High School craft fair to $20,000 in sales by the end of its first year. The practice of bottling honey slowly diminished as the company evolved as a corporation. The company eventually began selling other products that used honey and beeswax, including furniture polish and edible spreads, before moving more fully into personal care products. Burt's Bees increased production in 1989, after a New York City boutique, Zona, ordered hundreds of their beeswax candles. Forty additional employees were hired and an abandoned bowling alley became their new manufacturing location. During this time, Quimby read one of Burt Shavitz's 19th century books about bee keeping, which included home made personal care recipes, prompting Burt's Bees to enter into the personal care products industry.

During 2002 and 2003, Burt's Bees launched its first toothpaste, first shampoo, and its successful Baby Bee product line of infant personal care products. Co founder Quimby also used company earned profits to preserve of forest land in Maine, marking the beginning of a relationship with The Nature Conservancy, an international organization engaged in environmental protection and conservation. Upon seeking compensation from Quimby, after the deal, Shavitz was paid $4 million. The company subsequently released a statement to its customers. In February 2011, Burt's Bees CEO (2006–2011) John Replogle left to become CEO and president of Seventh Generation Inc. In 2011, Nick Vlahos, a 15 year veteran of The Clorox Company, was named vice president and general manager of Burt's Bees, effective April 2011. In 2017, Vlahos left Clorox and was named CEO of the Honest Company. By February 2014, the Clorox Company had increased "advertising and sales promotion spending for Burt's Bees, particularly for its lip care lines". At the time, "Burt's Bees sales [were] outpacing volume due to price increases". In 2017, Burt's Bees introduced a full cosmetics line, including products such as foundation, mascara, eye shadow, and blush. As of March 2018, Burt's Bees lip balm had reached such a level of popularity that some reports claimed one tube of the lip balm was purchased every second. In 2022, Burt's Bees announced a multi year partnership with rePurpose Global to finance a critical recycling infrastructure that prevents plastic waste from flowing into the ocean. In January 2024, the company announced a partnership with Hidden Valley Ranch to introduce limited edition flavors including regular ranch, buffalo sauce, crunchy celery, and fresh carrot. The products came in response to an April Fool's social media post.

In August 2014, a documentary film, Burt's Buzz, by Jody Shapiro, which details the history between the company co founders, was released.