Максимс Кейтеринг: История и противоречия гонконгской ресторанной империи

Hong Kong food company

Maxim's Caterers Limited is a Hong Kong based food, beverage and restaurant chain jointly owned by Dairy Farm International Holdings Limited and Hong Kong Caterers Ltd. Founded in 1956, the company operates over 1,000 outlets in Hong Kong, mainland China, Cambodia and Vietnam. These include bakeries, fast food shops restaurants and Starbucks coffee shop licences. Maxim's restaurants have been targeted by conservation campaigners concerned with Maxim's previous sale of shark fins, and for controversial comments made by Annie Wu, daughter of one of Maxim's founders, during the 2019–2020 Hong Kong protests.

Maxim's was founded by brothers James Wu and S. T. Wu along with a small group of shareholders. The grand opening of the first Maxim's restaurant, located in the basement of Telephone House in Central, took place on 3 December 1956. Initially positioned as a "first class restaurant and night club", the arrival of competing international hoteliers in the 1960s prompted the company to focus more on morning tea, lunch, and snacks. A holding company, Maxim's Caterers Limited, was formed in October 1972 to acquire the Maxim's and Jade Garden restaurant brands. By early 1973, the group operated 15 restaurants.

In 1998, Maxim's launched a restaurant series named m. a. x. concepts, which managed restaurant brands including MAX, Cellini, Mecca, Thai Basil, eating plus, Mezz, café Landmark, Emporio Armani Caffé, and modern restaurants Kiku and Miso. In 2004 the company opened the French Vietnamese restaurant chain Rice Paper. In the same year, Maxim's Fast Food began producing ready meals and appetisers to be sold in 7–11 and Wellcome supermarkets. Maxim's bought Genki Sushi in early 2006, and the company introduced the American restaurant chain Lawry's The Prime Rib to Hong Kong the same year. holding licences for both Hong Kong and Macau. In 2005, Maxim's rebranded most of its restaurants as MX.

Maxim's have been targeted by campaigners regarding the company's support of shark finning. On 10 June 2017 dozens protested at their flagship 'Maxim's Palace' restaurant
for selling threatened and endangered shark species. 50 protestors attended a demonstration at Maxim's branch at The University of Hong Kong on 10 February 2018. On 15 June 2018 protestors directly targeted Maxim's headquarters in a demonstration that also targeted Starbucks' regional licensee being Maxims. Maxim subsequently announced that it would stop serving shark fin in all restaurants from 1 January 2020.

Maxim's outlets have been the target of boycotts and vandalism during the 2019–2020 Hong Kong protests after Annie Wu, the daughter of Maxim's co founder James Wu, denounced the pro democratic movement during an appearance at the United Nations. She has also repeatedly denounced Hong Kong youth, stating that Hong Kong should "give up" on two generations of "lost" youngsters, and claimed that she would "not waste [her] time talking to them, as they have no idea what they are doing". She criticised young Hong Kongers for their alleged anti China sentiment, which she blamed on a lack of Chinese history education starting from the kindergarten level. which owns 50 per cent of Maxim's Caterers Ltd, and has no managerial responsibilities in the company. However, as revealed by David Webb, she received HK$1.3 million in dividend payouts for the 2018 fiscal year.

Maxim's Group has been targeted by a campaign claiming they use animal cruelty in their supply chain across Asia. This campaign claims Maxim's Group uses eggs from battery cages that are banned by the European Union Council Directive 1999/74/EC. The target restaurant chains for this campaign have been so far Genki Sushi and Arome Bakery.