Скандалы с подтасовками на телевизионных викторинах 1950-х годов

Revelations that contestants on TV quiz shows were secretly assisted by producers

The 1950s quiz show scandals were a series of scandals involving the producers and contestants of several popular American television quiz shows. These shows' producers secretly gave assistance to certain contestants in order to prearrange the shows' outcomes while still attempting to deceive the public into believing that these shows were objective and fair competitions. Producers fixed the shows sometimes with the free consent of contestants and out of various motives: improving ratings, greed, and the lack of regulations prohibiting such conspiracy in game show productions. The scandals took place at a time when television was still emerging as a medium and had yet to become the established cultural force in American society that it is today. When the behavior of the producers and contestants was exposed, the public reacted with shock. Many expressed concern about the potential for the young medium of television to influence society in negative ways. In response to the scandals, the government was widely pressured to impose stricter regulations on broadcasters. As a direct consequence, Congress amended the Communications Act of 1934 to prohibit networks from prearranging the outcomes of quiz shows. In the United States, it has since become standard industry practice for game show producers to monitor their own shows closely for cheating and to ensure fairness in play and compliance with broadcasting law to the highest degree possible.

The popularity of radio quiz shows between 1938 and 1956 led to the creation of television quiz shows. In 1954, the U. S. Supreme Court ruled that radio and television quiz shows could give prizes to contestants, provided that they did not contribute any of their own money. In September 1956, the Jack Barry hosted game show Twenty One premiered on NBC, its first show being played legitimately with no manipulation of the game by the producers at all. That initial broadcast was, in the words of co producer Dan Enright, "a dismal failure", as the two contestants were so lacking in the required knowledge that they answered a large number of the questions incorrectly. Show sponsor Geritol, upon seeing this opening night performance, reportedly became furious with the results and said in no uncertain terms that they did not want to see a repeat performance. Three months into its run, Twenty One featured a contestant, Herb Stempel, who had been coached by Enright to allow his opponent, Charles Van Doren, to win the game. Stempel took the fall as requested. A year later, Stempel told the New York Journal Americans Jack O'Brian that his winning run as champion on the series had been choreographed to his advantage, and that the show's producer then ordered him to purposely lose his championship to Van Doren. With no proof, an article was never printed. Stempel's statements gained more credibility when fixing in another game, Dotto, was publicized in August 1958. Quiz show ratings across the networks plummeted and several were cancelled amid allegations of fixing. The revelations were sufficient to initiate a nine month long New York County grand jury. The producers and contestants did not dare to perjure themselves before Congress. Enright was revealed to have rigged Twenty One; Van Doren also eventually came forth with revelations about how he was persuaded to accept specific answers during his time on the show. In 1960, Congress amended the Communications Act of 1934 to prohibit the fixing of quiz shows. As a result of that action, many networks canceled their existing quiz shows and replaced them—at the prodding of incoming FCC commissioner Newton Minow—with a higher number of public service programs.

In late 1956, Herb Stempel, a contestant on NBC's Twenty One, was coached by Enright. While Stempel was in the midst of his winning streak, both of the $64,000 quiz shows (The $64,000 Question and its spin off, The $64,000 Challenge) were in the top ten rated programs but Twenty One did not have the same popularity. Enright and his partner, Albert Freedman, were searching for a new champion to replace Stempel to boost ratings. They soon found what they were looking for in Charles Van Doren, an English teacher at Columbia University. Van Doren decided to try out for the NBC quiz show Tic Tac Dough. Enright, who produced both Tic Tac Dough and Twenty One, saw his tryout and was familiar with his prestigious family background that included multiple Pulitzer Prize winning authors and highly respected professors at Columbia. As a result, Enright felt that Van Doren would be perfect as the new face of Twenty One. After achieving winnings of $69,500, Stempel's scripted loss to the more popular Van Doren occurred on December 5, 1956. One of the questions Stempel answered incorrectly involved the winner of the 1955 Academy Award for Best Motion Picture. The correct answer was Marty, one of Stempel's favorite movies. As instructed by Enright, however, he gave the incorrect answer On the Waterfront, which had won the previous year. Although the manipulation of the contestants helped the producers maintain viewer interest and ratings, the producers had not anticipated the extent of Stempel's resentment at being required to lose the contest against Van Doren. Another former contestant, James Snodgrass, made lists of all the questions and answers on which he was coached and mailed them to his own home in a series of registered letters before his games aired. The dates on these letters served as indisputable proof that the show had been rigged, and Snodgrass testified before Congress on this matter in 1959.

In December 1956, Dale Logue, a contestant on NBC's The Big Surprise, filed a lawsuit against the show's production company, Entertainment Productions, Inc., seeking either $103,000 in damages or reinstatement on the show as a contestant. Her claim was that, after being asked a question she did not know in a "warm up" session, that she was asked the same question again during the televised show. Her assertion was that this was done intentionally with the express purpose of eliminating her as a contestant. At the time Logue's lawsuit was filed, Steve Carlin, executive producer of Entertainment Productions, Inc., called her claim "ridiculous and hopeless". Assertions that Logue had been offered $10,000 to settle in January 1957 were called baseless. Charles Revson, head of Revlon and The Big Surprise's primary sponsor, asked the producers if Logue's accusation was true, and was told that it was not. In April 1957, Time magazine published an article detailing the depths to which producers managed game shows, just short of involving the contestants themselves. This was followed by the August 20, 1957, Look magazine article "Are TV Quiz Shows Fixed? ", which concluded "it may be more accurate to say they are controlled or partially controlled."

All of the regulations regarding television in the late 1950s were defined under the Communications Act of 1934, which dealt with the advertising, fair competition, and labeling of broadcast stations. The act and regulations written by the FCC were indefinite in regard to fixed television programs. Because no specific laws existed regarding the fraudulent behavior in the quiz shows, whether the producers or contestants alike did anything illegal is debatable. Instead, one inference could be that the medium was ill used. President Dwight D. Eisenhower signed the bill into law on September 13, 1960. The legislation allowed the FCC to require license renewals of less than the legally required three years if the agency believes it would be in the public interest, prohibited gifts to FCC members, and declared illegal any contest or game with intent to deceive the audience. In 2008, Van Doren broke his silence, describing his quiz show experience in an essay length memoir published in The New Yorker. Teddy Nadler, whose $264,000 haul on The $64,000 Challenge stood as a record for two decades, resorted to applying for a temporary job with the United States Census Bureau when his prize money started running short; he failed the civil service exam. In 1970, producers exonerated Nadler, stating that they had shown him questions beforehand but that he already knew the answers and did not need them given to him. Nadler died on May 24, 1984. Leonard Ross, who at age 10 won a combined $164,000 on The Big Surprise and The $64,000 Challenge, had major mental health issues, including depression and attention deficit disorder, which limited his ability to work as an author and attorney in adulthood; most of his work was completed by other co authors. After an unsuccessful cingulotomy, Ross died by suicide on May 1, 1985, at age 39.

In September 1958, a New York grand jury called producers who had coached contestants to appear in testimony. A prosecutor on the case later estimated that of the 150 sworn witnesses before the panel, only 50 told the truth.) Fox died in January 2021.

The quiz show scandals exhibited the necessity for stronger network control over programming and production. Quiz show scandals also justified and accelerated the growth of the networks' power over television advertisers concerning licensing, scheduling, and sponsorship of programs. The networks claimed to be ignorant, and victims of the scandals. The NBC president at the time stated, "NBC was just as much a victim of the quiz show frauds as was the public." A big money quiz show did not return until ABC premiered 100 Grand in 1963. It went off the air after three shows, never awarding its top prize. Quiz shows still held a stigma throughout much of the 1960s, which was eventually eased by the success of the lower stakes and fully legitimate answer and question game Jeopardy! upon its launch in 1964. The biggest winner across the 11 year original network run of Jeopardy!, Burns Cameron, won only $11,110 in money, a full order of magnitude less than the 1950s quiz shows at their peak. Later incarnations of Jeopardy! substantially raised money values and removed limits on winning streaks. Barry and Enright eventually found a loophole in limits the networks imposed on winnings by selling shows directly into syndication, a business model the Federal Communications Commission was actively encouraging in the 1970s by way of rules such as the Prime Time Access Rule and Financial Interest and Syndication Rules. Its revival of Tic Tac Dough would regularly produce "six to eight" winners each year who netted more than the networks' limits, including one, Thom McKee, who would surpass Nadler's winnings with a total payday of $312,700 over a 46 episode run. Barry and Enright eventually brought its winnings limits into line with the networks' so that they could sell the programs to network owned and operated stations. Big money quiz shows would not enjoy widespread popularity in the United States again until the late 1990s. In 1999, ABC launched the American adaptation of the British game show franchise, Who Wants to Be a Millionaire? to both enormous critical success and high ratings. Around the turn of 21st century, other American television networks launched similar quiz shows offering large sums of money, including Fox with Greed and NBC, who first revived Twenty One then later adapted the British game show, The Weakest Link. In 2003, Sony Pictures Television changed the rules on Jeopardy! to allow players to win until they are defeated. At the end of Season 20 in July 2004, contestant Ken Jennings won over one million dollars after his thirtieth win in the first season of the rule. He won 74 games over two seasons, and only one other player (James Holzhauer) won over one million dollars during the Alex Trebek era (until January 7, 2021). Two other contestants, Matt Amodio and Amy Schneider, accomplished the million dollar feat in the post Trebek era. In 2008, Sony added the Australian version's Million Dollar wedge to Wheel of Fortune where a player can win a huge sum by landing on the wedge and meeting a series of standards. Today, numerous high stakes game shows and reality competition shows continue to air on broadcast American television.