Автобианки: История итальянского автопроизводителя

Italian automobile manufacturer

Autobianchi (autoˈbjaŋki) was an Italian automobile manufacturer, created jointly by Bianchi, Pirelli and Fiat in 1955. Autobianchi produced only a handful of models during its lifetime, which were almost exclusively small cars, with the biggest being the short lived Autobianchi A111, a small family car. Autobianchis were priced higher than Fiat models of similar size and the brand was used by Fiat to test innovative concepts which later found their way into mainstream Fiat vehicles; these concepts included fibreglass bodies and front wheel drive. The most famous Autobianchi models include the A112 released in 1969, a small hatchback very popular in Italy for racing, and which ceased production in 1986; as well as the Y10, which was the first car to use Fiat's new FIRE (Fully Integrated Robotised Engine). With the Primula model, Fiat was able to introduce and prove an innovative front engine, front drive layout, which enabled an especially large interior volume and ultimately became the predominant front engine/drive layout, worldwide. Autobianchi was subsequently purchased by the Fiat group and integrated into the operations of Lancia. The Autobianchi marque survived in Italy until 1995, when Y10 production ended.

Bianchi, founded in 1885 by Edoardo Bianchi and now remembered primarily as a bicycle manufacturer, was also active in passenger car manufacturing from 1899. Bianchis were in general high end luxury cars, made with high attention to detail. The company's factory in Abruzzi was destroyed by bombing during World War II. Edoardo Bianchi himself died in 1946 in a car accident, and the ownership of the firm passed to his son, Giuseppe. Even though a new, modern facility was constructed in Desio after the war, economic conditions forced Giuseppe not to resume passenger car production, but rather to focus on bicycles, motorcycles and commercial vehicles. Bianchi bicycles are still manufactured. Bianchi's general manager, Ferruccio Quintavalle, wanted to take advantage of the company's extensive experience in manufacturing cars and ordered the preparation of studies and prototypes of possible new models. Soon it became apparent that resuming passenger car production would not be feasible without a help of stronger partner. Therefore, Bianchi turned to large industrial groups Fiat and Pirelli with a proposal to form a new company to produce automobiles. Thus, the Autobianchi company was born, with the agreement signed by the three parties on 11 January 1955, and share capital of 3 million lira, 33% of which belonged to the Bianchi family. A new, modern, purpose built plant for the production of Autobianchi cars was erected on an area of 140,000 square metres in Desio. The first Bianchina rolled from the production lines in Desio on September 11, 1957, and had the unusual body style of a two door landaulet, called "Trasformabile". It remained the sole body style until 1960, when a two door "Cabriolet" full convertible was introduced, followed by a three door estate version, the "Panoramica" and a two door saloon, the "Berlina". Finally, two van versions were launched: one resembling a two seater version of the Panoramica, and another, with a raised and expanded cargo section.

Facing a crisis in the motorcycle market, Bianchi was forced to sell its share in Autobianchi and the company was finally fully integrated into Fiat S. p. A. in 1968. 1969 marked many important developments for the marque. First of all, Bianchina production was finally stopped. Moreover, Autobianchi was positioned within the Fiat Group under the control of the newly acquired luxury marque Lancia. And significantly, two new Autobianchi models were launched this year: the Autobianchi A111 and Autobianchi A112, both named after their internal Fiat development codes, in a similar fashion to coeval Fiat branded vehicles. The A111 was derived from Primula mechanicals, but much bigger and more spacious, marking the first (and only) entry of the brand into the small family car class. As usual, it was priced higher than similar Fiat models, notably the first front wheel drive Fiat per se, the Fiat 128, and did not find much favour with customers. After little more than 50,000 A111s were made, production ended in 1972. The A112 was much more successful. A modern, front wheel drive supermini it was in many ways similar to the Innocenti Mini, which gained substantial popularity in Italy, following on from the popularity of the original Mini throughout Europe. Similarly, the A112 saw strong demand and built a loyal following, reinforced by the introduction of Abarth sporting versions and Autobianchi's engagement in racing with modified versions of the model. With Primula production ceasing in 1970 and the quick demise of the A111, Autobianchi became effectively a one model brand. Consequently, the A112 was marketed as a Lancia from the mid 1970s in most markets, except for Italy, France and Israel, where it retained the Autobianchi branding until the end of production.

The A112 continued in production for 17 years, with frequent, often substantial, changes. After production over 1,250,000, the last A112 was built in May 1986 and was replaced by the Autobianchi Y10, based mechanically on the Fiat Panda. Branded as a Lancia for most export markets (except for France and Israel, until 1989), it retained Autobianchi badging and branding in Italy. The Desio plant closed in 1992 and the Y10 replaced by the Lancia Y (branded as Lancia in all markets including Italy), the Autobianchi brand ended in 1996. The rights to the brand are now held by the Registro Autobianchi, the official club of the marque in Italy.