Артур Тречерс: Американдық шағын тағамдар тізбегінің тарихы

American fast food seafood restaurant chain

Arthur Treacher's Fish & Chips is an American fast food seafood restaurant and former chain. At the peak of its popularity in the late 1970s, it had 826 stores. However, as of March 2023, there were only three stand alone Arthur Treacher's locations remaining. The menu offers fried seafood or chicken, accompanied by chips (French fries).

The chain's namesake is Arthur Treacher (1894–1975), an English character actor typecast as "the perfect butler" for his performances as Jeeves, as a butler in several Shirley Temple films, and the role of Constable Jones in Walt Disney Productions' Mary Poppins. At the time the chain was founded, Treacher was best known as the announcer and sidekick to Merv Griffin on The Merv Griffin Show. Although Treacher never confirmed whether he had a financial involvement in the restaurants, he "served as a spokesman for the restaurant chain in its early years, underscoring the British character of its food." Treacher would sometimes visit the restaurants, arriving in a red double decker bus. In a 1975 interview, New England franchise vice president M. John Elliott claimed the fish recipe to be the actor's own, brought over from the United Kingdom.

The franchise company was started in Columbus, Ohio, in 1969 as National Fast Food Corp. Its principals at the time included S. Robert Davis, his friend and future Wendy's founder Dave Thomas, and L. S. Hartzog. Davis was a real estate developer who built and leased several Colonel Sanders Kentucky Fried Chicken properties. Thomas later sold his KFC franchises back to that company for $3 million. Hartzog ran a chain of bakeries selling biscuits to KFC franchisees nationally.

In 1970, Fisher Foods swapped capital with and licensed franchises from National, with a total of 550 franchises sold (106 to Fisher alone), but only 99 stores were actually in operation. Long John Silver's, Captain D's, Skipper's and Alfie's Fish & Chips likewise employed the fish franchise concept about the same time. Aided by Arthur Treacher's advertisements, these companies introduced British fish and chips to northeastern America, albeit four years after Salt's Fish & Chips (later renamed H. Salt, Esq. Authentic English Fish and Chips) introduced British fish and chips to America in California.

By the early 1970s, National Fast Food had become Orange Co. Under this name, Davis conducted an aggressive expansion campaign from 1972 through 1976. Lacking equity, he relied on generous sale leaseback agreements. Under the terms of these agreements, Orange Co. would sell to investors sites for new restaurants and then sign long leases unconditionally guaranteeing to continue lease payments if the restaurants failed.

On November 21, 1979, Orange Co. sold Arthur Treacher's to Mrs. Paul's. However, under the terms of its original sale leaseback agreements, Orange Co. remained liable for millions of dollars of payments to investors. Mrs. Paul's responded by replacing the Icelandic cod in Arthur Treacher's recipe with less expensive pollock. The move exacerbated tensions with franchisees — some of whom had already withheld a total of $5 million in royalties for what they perceived to be a steadily declining level of service. Litigation arising from the conflict eventually reached the United States Court of Appeals for the Third Circuit.

After losing the case to the franchisees and having no way to compensate them, Mrs. Paul's sold Arthur Treacher's to Lumara Foods of America Inc. in March 1982. Lumara Foods filed for reorganization under Chapter 11 of the U. S. Bankruptcy Code four months later. The company experimented with co branding, forming an alliance with Arby's (which originated in the Youngstown suburb of Boardman) for co branded locations. One such location existed in Breezewood, Pennsylvania. However, by the late 1990s, Arby's parent Triarc removed the Arthur Treacher's portions of its co branded Arby's.

In 2002, the company holding the Arthur Treacher's trademark was acquired by PAT Franchise Systems, a wholly owned subsidiary of TruFoods Systems. In 2006, Nathan's Famous bought the exclusive rights to market the Arthur Treacher's trademark and sell their products, co branded with Nathan's Own concepts, Kenny Rogers Roasters and Miami Subs. However, PAT Franchise Systems retained a license agreement entitling it to sell Arthur Treacher's Fish and Chips franchises in eight states.

In 2021, Nathan's Famous announced plans to offer Arthur Treacher's branded food nationwide as a ghost kitchen concept only available via food delivery services. Senior Vice President of Restaurants James Walker said, "We think it’s a nice combination of historic, storied brand, with new focus on the food.” He credits customer loyalty to the brand to "the taste of a unique product, and memories of happier and less complicated times." In recognition of the restaurant's survival, Cuyahoga Falls Mayor Don Walters designated June 30, 2021, as Arthur Treacher's Day.

In addition to the last remaining stand alone Arthur Treacher's restaurant in Cuyahoga Falls, Ohio, four Salvatore's Pizzerias in Rochester, New York, have attached Arthur Treacher's franchises still in operation. The Twin Oaks Convenience Store at 34099 State Rt. 7 in Pomeroy, Ohio, also maintains an attached Arthur Treacher's franchise location, sharing kitchen space with a Hunt Brothers Pizza and a Sub Express. In February 2023, the restaurant at 12585 Rockside Road in Garfield Heights, Ohio, also owned by Simon, reopened, just in time for the Lenten season.