Америкалық мұздақ бренді Carvel туралы

American ice cream franchise

Carvel is an American ice cream franchise owned by Focus Brands. Carvel is best known for its soft serve ice cream and ice cream cakes, which feature a layer of distinctive "crunchies". It also sells a variety of novelty ice cream bars and ice cream sandwiches. Its slogan is "America's Freshest Ice Cream". Carvel operates a chain of 320 ice cream outlets, primarily concentrated in the Northeast United States and Florida. It has locations across 19 states and Puerto Rico in high traffic areas such as airports, malls, and sports arenas. The company also sells ice cream cakes in more than 8,500 supermarkets. Since 2001, the corporation has been owned by Roark Capital Group and operated as part of Focus Brands. As of 2020, the Carvel corporate website reports "more than 400 franchise and foodservice locations in more than 20 states and over 10 countries."

Carvel popularized various novelty ice cream items, such as the "Flying Saucer", a circular ice cream sandwich; the "Icy Wycy", a paper cone of sherbet on a stick; "Brown Bonnet" and "Cherry Bonnet", frozen vanilla ice cream on a sugar cone dipped in a sweet, waxy confection; the "Tortoni", a cup of vanilla ice cream covered with toasted coconut and topped with a maraschino cherry; and the "Lollapalooza", cylindrical ice cream on a stick covered with colored sprinkles, as well as the "Mamapalooza" and "Papapalooza". there were special cakes for most major holidays, including a "Flower Basket" for Mother's Day, "Hoot The Owl" for June graduations, "Dumpy the Pumpkin" and "Wicky The Witch" for Halloween, "Tom the Turkey" for Thanksgiving, "Seamus The Leprechaun" or "Cookie O'Puss" for St. Patrick's Day, and Santa Claus or a "Snow Man" for Christmas. Most of these were made from one of a limited number of molds; the Santa Claus cake had a two pointed hat because the mold was ordinarily inverted and used the rest of the year to make Fudgie the Whale, who had a tail. Their primary differences from products available year round were the designs on the icing. Carvel introduced the Lil' Love ice cream cake on March 30, 1998. The commercials, which first appeared in its introduction, show small children in special situations, such as losing a baby tooth, starring in a class play, getting an A in a school class, and getting new glasses (sung to the tune of "Ta ra ra Boom de ay"). A mother presents a new cake to celebrate. All ads carry the tagline Surprise someone special tonight.

Carvel was founded and operated by Tom Carvel for its first 60 years. In 1929, Carvel borrowed $15 ($15.0 in 1929 is equivalent to about <calculated amount> in recent years today) from his future wife Agnes and used it to buy and operate an ice cream truck. Over Memorial Day weekend of 1934, Carvel's truck had a flat tire in Hartsdale, New York. Carvel sold his custard at the site of the breakdown. Within two days, Carvel had sold his entire stock, much of it partly melted. He realized that a fixed location and soft (as opposed to hard) frozen desserts were good business ideas. In his first year, he grossed over $3,500. By 1937 he had a custard stand at the Hartsdale site, with a freezer which allowed him to make his frozen custard. By 1939, the gross revenue was over $6,000. An unsubstantiated anecdote relates that he was driving in New York City, and heard a commercial for a new Carvel's store which did not mention the new store's location. Convinced he could do better, he drove to the radio station and did the next commercial himself. True or not, from 1955 onwards, Carvel recorded nearly all of the chain's advertising, eventually maintaining an in house production studio at the headquarters offices and becoming something of a regional celebrity. Carvel's commercials stood out and raised brand awareness primarily through their need for more sophistication. Carvel had a distinctive "gravelly" voice, lacking the "slick" sound of most professional voice over artists, and all his narration was unrehearsed. His wording was conversational, with commercials frequently ending with the words "Thank You". Television commercials aired primarily in the "tri state area" of New York, New Jersey, and Connecticut, began in 1971. Accompanied by the familiar Tom Carvel narration, footage showed the products and employees in the stores; very few graphics or effects were used. Promotions were part of Carvel's practices from their earliest days. In 1936, they had a "Buy One Get One Free" promotion and various contests in later years. They were an early adopter of corporate sponsorship of various events and tie in promotions, including a tie in with the New York Yankees. The same year, the Beastie Boys released their first single, Cooky Puss, which included audio of the rap band making prank phone calls to a Carvel store. By 1985, there were 865 stores with an income of over $300 million. In the late 1980s and early 1990s, Howard Stern used a vocal harmonizer to imitate the "outer space" voice of Cookie Puss that was used in Carvel's TV advertisements. Stern also frequently references longtime co worker Fred Norris's cluelessness and cheapness in having once given his mother a Cookie Puss cake as a Mother's Day gift. In 1989, an aging Tom Carvel sold the corporation to Investcorp for $80 million. For most of its history, Carvel was a regional business, most firmly based on the east coast of the United States. As the business climate has changed, so has some of the brand's focus. As of 2018, there are approximately 418 retail franchises and food service locations, The Hartsdale store was closed on October 5, 2008. In March 2009, the store was demolished to make way for a Japanese restaurant. In 2015, Carvel started to open co branded stores with Auntie Anne's and Cinnabon. as of 2022 there were 358 Carvel franchises worldwide, with 326 in the US. In 2023 the Carvel website reported 331 Carvel locations in the US.