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Feeling of inferiority of one's culture to another

In the fields of cultural studies and social anthropology, cultural cringe is an internalized inferiority complex that causes the people of a country to dismiss their own culture as inferior (cringe inducing) when compared to the cultures of other countries. In anthropology, cultural cringe is related to the concept of the colonial mentality (belief of inferiority), and usually is manifested in the anti intellectualism deployed against intellectuals, scientists, and artists native to a colonized country or a former colony. Moreover, at the personal level, cultural cringe also is manifested as cultural alienation.

The term cultural cringe is most commonly used in Australia, where it is believed by some to be a widely accepted facet of Australian culture. In Another Look at the Cultural Cringe, the Australian academic Leonard John Hume examined the idea of cultural cringe as an oversimplification of the complexities of Australian history and culture. His controversial essay argues that "The cultural cringe did not exist, but it was needed, and so it was invented." A manifestation of Australian cultural cringe can be expressed in the almost obsessive curiosity of Australians in wanting to know what foreigners think of Australia and its culture. Some commentators claim the cultural cringe particularly affects local television programming in Australia, which is heavily influenced by imported shows, mainly of American and British origin. The Federal government has legislated to keep a quota of Australian content. Some argue that a form of cultural cringe resulted in anti heritage attitudes which led to the demolition of many world class pre war buildings in Sydney, Melbourne and Adelaide (Australia's three largest cities at the time), destroying some of the world's best examples of Victorian architecture. Modernism was promoted to many Australians as casting off imperial Europe to rebuild a new independent identity, and the existing pre war architecture, which was a feature of Australian cities, was denigrated. This resulted in many calls to demolish the Royal Exhibition Building, labelled the derogatory term "white elephant". It was not until Queen Elizabeth II granted the building Royal status that Australians began to recognise its value. The building became the first in Australia to be given World Heritage status. This reaction against the cultural cringe continues in some fields such as architecture, where local architects are shunned for using introduced styles. It has also been claimed that cultural cringe has led to federal government information technology contracts going to large foreign multinationals, rather than domestic IT companies. Convict stain is another manifestation of cultural cringe. For several generations following the cessation of penal transportation, many Australians felt a sense of shame about being descended from convicts, and many did not even attempt to investigate their families' origins for fear of finding convicts in their lineage. In recent decades community attitudes have changed, and many Australians with convict ancestors are now more comfortable investigating and discussing their past, wearing their forebears' status almost as a badge of pride. Colloquially, attempts by non Australians to negatively connote convict pasts are laughed off by Australians, who are now more inclined to associate criminal forebears as evidence for the possession of more positively perceived Australian attributes such as anti authoritarianism.

In Brazil, the phrase complexo de vira lata (the "Mongrel complex") denotes the same as cultural cringe. It has been attributed to playwright and journalist Nelson Rodrigues in the 1950s. The term is often evoked to criticize some attitude by any Brazilian toward a foreign culture or politics deemed as submissive and self dismissive.

Many cultural commentators in Canada have suggested that a similar process also operates in that country. Nearly all Canadian cultural industries, including music, film, television, literature, visual art and theatre, have had to struggle to some extent against a perception among Canadian audiences that Canadian works in those fields were less important or worthy than American or British works. The specific phrase "cultural cringe" is not widely used to label the phenomenon in Canada, although it has been used in isolated instances; more typically, Canadian cultural commentators speak of a "Canadian inferiority complex" or label specific instances of the phenomenon with satirical terms such as "beaver hour". Prior to the 1970s, Canadian radio stations gave almost no airtime to Canadian music, and apart from CBC Television, Canadian television stations spent very little money on Canadian produced programming; in response the Canadian Radio television and Telecommunications Commission (CRTC) developed Canadian content requirements for radio and broadcasters.

In the Dominican Republic, the term Complejo de Guacanagarix (Spanish: complejo de Guacanagarix) is used of Dominicans who express negative attitudes towards their homeland after travelling overseas. The term originates from Guacanagaríx, a cazique (tribal chieftain) of the Taíno people who was regarded as overly welcoming towards Christopher Columbus and European explorers.

New Zealanders are said to suffer from a cultural cringe, which has been wearing off in recent years. The New Zealand English accent is said to have been influenced by a cultural cringe since the 1900s but it too is lessening in recent years. It appears that the attitude has lessened markedly in the 2000s following the success of the award winning The Lord of the Rings movie trilogy which showcased much New Zealand scenery and film making talent and boosted international awareness of New Zealand. The TV show Flight of the Conchords, which screened on HBO in the United States from 2007 to 2009, furthered American and international awareness of New Zealand (while ironically using cultural cringe as a frequent plot device), as have motion pictures such as The World's Fastest Indian.

Scottish First Minister Jack McConnell claimed a "Scottish cringe" in relation to Scotland's disdain for free enterprise.

The cultural cringe is tightly connected with cultural alienation, the process of devaluing or abandoning one's own culture or cultural background. A person who is culturally alienated places little value on their own or host culture, and instead hungers for that of a – sometimes imposed – colonising nation. The post colonial theorists Bill Ashcroft, Gareth Griffiths and Helen Tiffin link alienation with a sense of dislocation or displacement some peoples (especially those from immigrant cultures) will feel when they look to a distant nation for their values. Culturally alienated societies often exhibit a weak sense of cultural self identity and place little worth on themselves. It has been argued that the most common manifestation of this alienation among peoples from post colonial nations at present is an appetite for all things American, from television and music, to clothing, slang, even names. However, the popularity of American culture across both formerly colonized and colonizer countries possibly negate this argument. Culturally alienated individuals will also exhibit little knowledge or interest in the history of their host society, placing no real value on such matters.