Kleercut

Campaign conducted against Kimberly Clark
Kleercut is the name of a former campaign conducted by Greenpeace, the Natural Resources Defense Council, and others towards Kimberly Clark. It lasted from 2004 to 2009. Kimberly Clark is the world’s largest manufacturer of tissue products, most notably the Kleenex brand. According to its annual environmental report, the company purchases over 3.1 million metric tonnes (3.4 million tons) of virgin fiber from logging companies annually. The Kleercut campaign claims that this fiber is derived from wood pulp from old growth forests. Kimberly Clark claims that the forests in question are largely cut for timber. The Kleercut campaign claims that Kimberly Clark support the clearcutting of such forests in Canada and the United States, including forests habitat for wolverine and threatened wildlife the woodland caribou. Kimberly Clark has responded that many of its supplies are certified by the Sustainable Forestry Initiative or the Canadian Standards Association.

The Kleercut campaign was centered around a philosophy that an effective and engaged grassroots is needed for a successful campaign. The majority of grassroots activity pressuring aimed at Kimberly Clark occurred in Canada and the United States. According to Greenpeace the Kleercut campaign is "one of the more successful online forest campaigns in recent Canadian history," gaining Greenpeace Canada "1,000 new [email] sign ups each month." Phil Radford of Greenpeace US oversaw the grassroots mobilization efforts on the campaign in the U. S. The campaign included sneaking into Kleenex commercial shoots, convincing twenty two universities and colleges to take action such as cancelling contracts, recruiting 500 companies to boycott Kimberly Clark, over 1,000 protests of the company, mobilizing volunteers to put flyers in Kleenex boxes, and more.