Кіріспе
Pan Áziya tamagyn úsynatyn amerikanдық meiramhanalar tizbegi Pei Wei Asian Diner, LLC, Pei Wei Asian Kitchen retinde júmys isteydi. Pei Wei-ding alǵashqy orny 2000 jyly Skottsdeylde ashylǵan. 2001 jyldyng jeltoqsan aýynda Texas shtatynyń Dalas qalasýnda Arizona dan tys jerde ornalasqan tórtinshi filial ashylǵan. Kompaniya óziniń alǵashqy Kaliforniyadaǵy dúkenin, 2002 jyldyng maýsym aýynda Irvanda, altynshy dúkenin ashty. Pei Wei kompaniyasy 2006 jyldyng qazan aýynda Arkansas shtatynyń Littl-Rok qalasýnda 100-shi kensesini ashty. 2010 jylǵa qaraý kompanýýanyń 168 orny boldy, negizinen Kaliforniya, Texas, Arizona jane Florida shtatýnda, soltústik-shyǵysta jane orta batysta ósu de. P. F. Chang's China Bistro, Inc. kompaniyasin Centerbridge Partners kompaniyasy 2012 jyldyng shildesinde satyp aldy, búl P. F. Chang's China Bistro kompaniyasin Wok Parent L. L. C kompaniyasynyń janaǵa, tolyǵymen tiesili enshiles kompaniyasına aýnaldyrdy. 2015 jyldyng shildesinde kompaniya klientterdiń adaltyq baǵdarlamasyn bastady, onda klientter ár sapar kezinde úpai jinap, olardy syýaqylar, soniń ishinde tegin tamaq aluǵa paydalanala alady. Pei Wei Apple Pay-ti qabyldaǵan alǵashqy meiramhanalar tizbegiiniń biri boldy, ol tehnologiyany 2015 jyldyng tamyzýnda barlyk oryndarǵa engizdi. Klientter tamaghy onlayn ne mese Pei Wei mobil' qosymshasy arqily tapsyrys bere alady, búl qosymsha 2016 jyldyng qyrkúieyinde App Store jane Google Play-de iske qosyldy, búl klientterge oryndardy tabuǵa, mázirdi qarauǵa, tapsyrys beruge jane tóleuge múmkindik beredi. Pei Wei 2015 jyldyng tamyzýnda Arizona memleketlik universitetiniń kampýsýnda óziniń alǵashqy kolledj kampýsyn ashty. Sol jyldyng sonynda Pei Wei 2015 jyldyng qazan aýynda Teksaстыń Richárdson qalasýnda 200-shi jerin ashty. 2016 jyly Pei Wei birneshe shtattarda júmysyn toqtatty, onyń ishinde Ogayodaǵy barlyk úsh meiramhanasyn jane Luizianadaǵy barlyk úsh jerin japtý. Sol jyly kompaniya Floridada bes, Teksaста tórt jane Arkansasta bir meiramhana ashty. Oсы kezeńde Péi Véi keń aýqymdy brendtik kampaniyany qolǵa aldy. Jańa brendiń pozitsiyasy últtyq tamaqtanu úrdisine say, tamaqtanuúdyń salaýatty boluyna baǵyttalǵan. Onyń mázirinde kvinóanyń payda boluý, sonyмен qatar salat sanaty men birneshe jeńil taǵamdár úsynylady. 2016 jyly kompaniya jańa mázir elementterin ázirleu jane synau jane naqty uaqytta júrtshýlyqtyń pikirin jinau úshin Skottsdeylde Pei Wei Test Kitchen meiramhanasyn ashty. 2017 jyldyng sonynda Péi Véi óziniń bas kompaniyasy P. F. Chang's China Bistro-dan bólinip ketkenin jariyalady. Búl bólinu kompaniyanyń esimin sál ózgeruige, sondai-aq shtab-páterin Skottsdeylden Teksaстыń Irving qalasyna kóshiruige ákeledi. P. F. Changtan bólinu'diń bir bóligi retinde Péi Véi brendti jandandyru úshin jańa shyǵarmashylyq agenttikti jaldap, kompaniyanyń úzaq uaqyt boyy qoldanylyp kelgen logotibin jańa jolbarsýyn logotibi men almastyrdy jane 2018 jyldyng aqpan aýynda biznesstiń sauda atyn resmili túrde Péi Véi Aziya ashhanasy dep ózgertti. 2019 jyldyng 5 maýsymynda Péi Véi PWD Acquisition LLC kompaniyasına satyldy.
Pei Wei Asian Diner, LLC, doing business as Pei Wei Asian Kitchen, The first Pei Wei location opened in Scottsdale in 2000. The first location outside of Arizona, the fourth in the chain, was opened in Dallas, Texas, in December 2001. The company opened its first California location, the sixth in the chain, in Irvine in June 2002. Pei Wei was able to open its 100th location in Little Rock, Arkansas, in October 2006. By 2010, the company had 168 locations primarily in California, Texas, Arizona and Florida, with a growing presence in the Northeast and Midwest. P. F. Chang's China Bistro, Inc. was acquired by Centerbridge Partners in July 2012, making P. F. Chang's China Bistro an indirect, wholly owned subsidiary of Wok Parent L. L. C.
Over the years, Pei Wei's dining experience has evolved to feature modern conveniences. In July 2015, the company started a customer loyalty program in which customers accumulate points during each visit that can be used to redeem rewards, including free food. Pei Wei was among the first restaurant chains to accept Apple Pay, rolling out the technology to all locations in August 2015. Customers can place takeout orders online or through the Pei Wei mobile app, launched in the App Store and Google Play in September 2016 to allow customers to find locations, view the menu, order and pay. Pei Wei opened their first college campus location in August 2015 on the campus of Arizona State University. Later that year, Pei Wei opened their 200th location in Richardson, Texas in October 2015. During 2016, Pei Wei withdrew operations in several states, including closing all three of its restaurants in Ohio and all three of its locations in Louisiana. That same year, the company opened five restaurants in Florida, four in Texas and one in Arkansas. Pei Wei undertook an extensive rebranding campaign during the same period. The new brand position, designed to tap into the national dining trend toward more healthful eating, included the rollout of quinoa on its menu, as well as the addition of a salad category and several lighter small plate options. In 2016, the company opened its Pei Wei Test Kitchen restaurant in Scottsdale to develop and test new menu items and gather public feedback in real time. At the end of 2017, Pei Wei announced its separation from parent company, P. F. Chang's China Bistro. This separation would lead the company to undergo a slight name change, as well as the relocation of its headquarters from Scottsdale to Irving, Texas. As a part of their separation from P. F. Chang's, Pei Wei undertook a major rebranding campaign by hiring a new creative agency to revitalize the brand by replacing the company's longtime logo with the new tiger logo and to officially change the trading name of the business to Pei Wei Asian Kitchen in February 2018. On June 5, 2019, Pei Wei was sold to PWD Acquisition LLC.
Халықаралық орындар
2011 жылы Пэй Вэй Alsea компаниясымен Мексикада франшизалық мекемелер ашу туралы келісім жасағанын хабарлады. Мексикадағы алғашқы мекеме 2012 жылы ашылды. Күтілгеннен нашар нәтижелерге байланысты 2014 жылдың соңына дейін Мексика қаласындағы барлық мекемелер жабылды. Барлық үш мекеме де Мексика қаласында орналасқан болды. 2012 жылдың тамызында Пэй Вэй M. H. Alshaya Co. басқаратын Кувейтте алғашқы мекемесін ашты. Сол франчайзи 2013 жылдың сәуірінде Біріккен Араб Әмірліктеріндегі Дубай қаласында алғашқы мекемені ашты. 2014 жылдың соңына қарай Пэй Вэйдің бес халықаралық мекемесі болды: Кувейтте екі, Біріккен Араб Әмірліктерінде үш. 2016 жылдың қыркүйегінде Пэй ELX Food & Beverage компаниясымен серіктестік құрып, Оңтүстік Кореяда алғашқы Шығыс Азия мекемесін ашты. Сеулдегі Starfield Hanam сауда орталығында орналасқан Кореядағы бұл мекеме – 2017 жылдың соңына дейін ашу жоспарланған 11 мекеменің бірі.