1984-2010 жылдар аралығындағы "Midwest Airlines" әуе компаниясының тарихы

Defunct airline of the United States (1984–2010)

Midwest Airlines (formerly Midwest Express) was a U. S. airline headquartered in Oak Creek, Wisconsin, that operated from Milwaukee Mitchell International Airport between 1984 and 2010. For a short time, it also operated as a brand of Republic Airways Holdings. Operations as an independent airline ceased in November 2010, upon its merger with Frontier Airlines.

Midwest Airlines began in 1948, when Kimberly Clark began providing air transportation for company executives and engineers between the company's Neenah, Wisconsin headquarters and its mills. Operating out of the nearby Appleton International Airport, early employee shuttle destinations included Chicago O'Hare, Memphis, and Atlanta's Fulton County Airport. In 1969, K C Aviation was born from this, and was dedicated to the maintenance of corporate aircraft. K C Aviation was sold in 1998 to Gulfstream Aerospace for $250 million; included were its operations in Appleton, Dallas, and Westfield, Massachusetts.

After the Airline Deregulation Act of 1978, Kimberly Clark and K C Aviation decided to form a regularly scheduled passenger airline, and Midwest Express began operations on June 11, 1984. At the time the airline had two Douglas DC 9 10 twin engine jets and 83 employees. Early plans for the airline called for it to serve Appleton, Chicago, and Atlanta. Kimberly Clark then opted against this plan with regard to the Atlanta service after local resistance over the carrier's desire to serve Atlanta's Fulton County Airport, which is a general aviation airport located on the city's west side. From 1983 to 1985, the airline also operated a single Convair 580 twin turboprop aircraft provided by Kimberly Clark's corporate aviation department on corporate shuttle flights for Kimberly Clark. The airline slowly grew, adding additional DC 9 aircraft to its fleet, including larger McDonnell Douglas DC 9 30 jets, with a total of 24 by the end of 1996. Eventually, Midwest Express served most major Midwestern and East Coast destinations. Its longtime slogan, "The Best Care in the Air", represented its inflight product. For many years, all flights featured 2 by 2 leather seating (in aircraft usually fitted with 3 2 seating), ample legroom, complimentary gourmet meals, and warm chocolate chip cookies. This made the airline popular with business travelers. In addition, Midwest Express operated a sizable executive charter operation with a specially configured DC 9. In 1989, Midwest Express added two McDonnell Douglas MD 80 aircraft to its fleet, acquiring eleven additional aircraft between 1998 and 2001. These enabled the airline to expand services to the West Coast and Florida. 1989 also saw the addition of commuter airline feeder services operated by Skyway Airlines. Skyway was a division of Mesa Airlines using Beechcraft 1900 aircraft providing service to small communities in Wisconsin and the surrounding region. Midwest Express experienced steady growth and continued profitability, opening an additional hub in Omaha, Nebraska in early 1995. In 1994 Midwest Express established Astral Aviation to take over the operation of Skyway Airlines, dba Midwest Express Connection and Fairchild Dornier 328JETs were added in 1999. Kimberly Clark relinquished its ownership in two initial public offerings on September 22, 1995, and May 8, 1996. The airline's new parent company, Midwest Air Group, traded on the American Stock Exchange under the ticker symbol "MEH." Midwest Express also added Midwest Vacations in the 1990s, naming GOGO Worldwide Vacations as the original partner to provide hotel service and later partnering with Mark Travel. Midwest Airlines Vacations continues to operate as a vacation provider. In 1997, according to the Midwest Express timetable, the airline was code sharing with Virgin Atlantic Airways for flights between London Heathrow Airport and Milwaukee and Kansas City with passengers connecting between the two air carriers in Boston. After fourteen years of profit making, Midwest Express was affected with serious financial problems after the September 11 terrorist attacks. To return to profitability, the airline made major changes. The Omaha hub was reduced to a focus city in early 2002, with hub status transferred to Kansas City. Some MD 80 series aircraft were reconfigured into a new "Saver Service", featuring cloth coach seats in a 2 by 3 arrangement. Saver Service, while decreasing the width of the seats, continued to feature ample legroom. This service was initially offered from the Milwaukee and Kansas City hubs to leisure destinations such as Florida, Los Angeles, Las Vegas, and Phoenix on McDonnell Douglas MD 80 aircraft. The airline's Signature Service was also affected by financial difficulties. The signature gourmet meal services, which had been served on china after being cooked on board, were discontinued in 2002 and replaced with a buy on board product.

In 2002, the airline made another major change, shortening its name from Midwest Express to simply Midwest. A major reason for the change was the modern association of "express" with a regional airline, which Midwest was not. At the same time, Midwest's commuter airline subsidiary changed its name from Skyway Airlines, the Midwest Express Connection, to Midwest Connect. In a move to save money on jet fuel, the airline accelerated the replacement of DC 9 aircraft with the Boeing 717 200. On May 23, 2006, Midwest Airlines accepted one of the last two Boeing 717s delivered in a ceremony with AirTran Airways, who accepted the other 717. Midwest also announced that selected MD 80 aircraft would leave the fleet. In May 2005, Midwest announced a new buy on board meal service for customers. The new program was a change from the previous 'In flight Cafe' and featured chefs and inspiration from the renowned Mader's restaurant. Chocolate chip cookies continued to be baked on the plane and served warm. Midwest became the largest longstanding operation at Mitchell Airport and served 21 cities nonstop (San Antonio (SAT) as well as Orange County, CA (SNA) were served from Milwaukee with one stop flights via Kansas City in 2005), while its regional partner Skyway Airlines, operating as Midwest Connect, served nearly 30 destinations throughout the Central United States. In 2006, a second regional airline, SkyWest Airlines, began providing feeder service as Midwest Connect along with Skyway. SkyWest flew Bombardier CRJ100/200 regional jets. Skyway was later shut down in 2008 and service to many of the smaller cities served with Beech 1900's had ended. On May 17, 2007, Midwest Airlines signed a Memorandum of Understanding with Northwest Airlines to form a codeshare agreement with them. The codeshare agreement added 250 city pairs and 1,000 new flight options for Midwest Airlines customers. Northwest routes that included the Midwest Airlines YX code were destinations beyond Northwest's hubs at Detroit, Minneapolis/St. Paul and Memphis throughout the United States and Canada. Midwest placed its code on Northwest flights from Indianapolis, then a Northwest focus city, as well as a number of Northwest operated flights to Hawaii and Alaska. Routes operated by Midwest Airlines that carried the NW Northwest code were flights that connected at Midwest's Milwaukee and Kansas City hubs, as well as Omaha, a Midwest focus city. Northwest also code shared on Midwest Airlines operated flights between Milwaukee and Kansas City to Atlanta, Boston, Hartford, Los Angeles and San Francisco that connected to the Northwest/KLM trans Atlantic network and trans Pacific network. Midwest won more awards for exceptional service in Condé Nast Traveler magazine than any other U. S. airline, although it won no further awards from the magazine after ceasing to be an independent company.

On May 29, 2007, Midwest announced the next phase of the company's strategic plan, which offered customers the choice of Signature and Saver seating on all flights. The dual seating option, replacing the original 88 seat configuration, was available on the airline's Boeing 717s until their retirement. The same amenities were provided to all passengers in either cabin, including leather seats. The new configuration consisted of 40 Signature leather seats, arranged in 10 rows of two by two, offering a 36" pitch and providing 2 to 3 more inches of leg room than the previous Signature seating, and 59 Saver seats arranged two by three which the company claimed were among the roomiest coach seats in the industry. The company projected that the implementation of seating choices would generate $30–35 million in annualized revenue. The addition of 11 seats on each of the airline's 9 Boeing 717 aircraft would have reduced the airline's unit costs by increasing capacity 12.5%. Had the new seating configuration on the Boeing 717s been in effect in 2006, Midwest Airlines' cost per available seat mile excluding fuel of 7.22 cents would have been 6.77 cents, a 6.3% improvement.

In December 2006, AirTran Holdings Inc., owner of AirTran Airways, made public that in December 2005 it had approached the Board of Directors of Midwest Air Group—owner of Midwest Airlines and Midwest Connect, and had asked the board to negotiate a sale of the company. That AirTran offer in 2005 was rebuffed by Midwest's board, which also rebuffed a second offer in late 2006. In December 2006, AirTran disclosed the rejection of both offers in hopes of bringing shareholder pressure on Midwest's board to reconsider, which the board recommended that shareholders reject. On August 12, 2007, it was announced that AirTran had lost the bid for Midwest. A private equity group, headed by TPG Capital and including Northwest Airlines, purchased Midwest and turned the airline into a privately funded company. The inclusion of Northwest in the investing partners required anti trust review from the United States Department of Justice, which reviews all airline mergers. On August 14, 2007, AirTran increased its offer to the equivalent of $16.25 a share, slightly more than the $16 a share from TPG Capital investors group. However, Midwest announced TPG would increase its offer to $17 per share and a definitive agreement had been reached late on August 16, 2007. On August 17, 2007, TPG and Northwest Airlines finalized their bid for Midwest with the final offer of $17 per share and a total deal of $450 million. On February 1, 2008, Midwest Air Group announced that the US Department of Justice had cleared the acquisition of Midwest by TPG Capital and Northwest. This finalized the acquisition; trading of Midwest Air Group on the American Stock Exchange ceased at the end of the trading day on January 31, 2008, and stockholders in Midwest received the agreed upon $17 per share. This ended the independent existence of Midwest Airlines. In accordance with the rest of the airline industry during the oil price increases since 2003, Midwest Airlines was forced to cut back services. To do this, Midwest Airlines announced its intent to retire the 12 remaining McDonnell Douglas MD 80 jets in its fleet. According to the company, the MD 80 was "a very fuel inefficient airplane and at the cost of fuel today it's just become economically infeasible to operate these planes." The MD 80s, and the crews that operated them, left Midwest in late 2008. TPG Capitals Midwest Air Group failed to pay a $3.3 million receivable due the outsourced regional airline replacement for Skyway Airlines which previously d. b. a. as Midwest Connect. Skyway was due the amount by June 30, 2008, forcing Skyway Airlines to record a full reserve and corresponding reduction in revenue during the second quarter of that year. Additional changes were announced on September 3, 2008, when the airline announced that it had raised $60 million from TPG, Northwest Airlines, and Republic Airways Holdings. As part of the outsourcing deal, Republic Airline operated 12 Embraer 170 aircraft under the Midwest Airlines brand, though Midwest had the option to convert the aircraft into a long term lease and operate them directly. The airline also reached an agreement with Boeing Capital to return 16 Boeing 717s, leaving it at the time with a fleet of only 9 aircraft.

On June 23, 2009, Republic Airways Holdings, Inc announced they would acquire Midwest Airlines for $31 million. The deal closed on July 30. Midwest became a wholly owned subsidiary of Republic Airways and continued to operate under current branding. The Midwest Airlines FAA operating certificate expired on November 3, 2009. The acquisition by Republic occurred just 22 months after TPG and Northwest Airlines paid $450 million for Midwest. The total loss of investment by TPG and Northwest was 93% or $419 million.

On September 3, 2008, Midwest Airlines announced its plan to outsource all of its flight operations to Republic Airways. Republic began operating twelve 76 seat Embraer ERJ 170 jets under the Midwest Connect name while Midwest returned its 25 Boeing 717 planes to Boeing under a lease renegotiation. While this change caused the additional layoffs bringing the total of pink slipped Midwest pilots to nearly 300 and total employee cuts for the year to 1,850, Midwest indicated that it hoped to begin operating these new planes itself with Midwest crews in 8–12 months from that time.

Midwest Airlines' final flight operated with a Boeing 717 200 and staffed with Midwest Airlines flight crews landed in Milwaukee on November 2, 2009. Effective November 3, 2009, Midwest Airlines ceased to exist as an operating airline (allowing its DOT air carrier operator certificate to lapse). Midwest Connect flights operated by SkyWest Airlines also ended. Midwest Connect flights operated by Republic and Chautauqua Airlines would continue to operate using the YX code through September, 2010. On April 13, 2010, parent company Republic Airways Holdings announced that its Frontier Airlines and Midwest Airlines brands would merge under the Frontier Airlines name. Parts of the Midwest brand were incorporated into the Frontier brand as part of the merger, namely the Midwest cookie and the slogan of Midwest Airlines, "The Best Care In The Air." On August 9, 2019, it was announced that Elite Airways had signed an operating agreement to provide the initial aircraft, flight crews, and maintenance service for Midwest Express. On August 28, 2019, the airline announced its initial route network, which were to include Cincinnati, Omaha, and Grand Rapids, with service to commence by the year end. As of end February 2020, however, the launch had been delayed three months. In early May 2020, Republic (RPA) aircraft were being observed via ADS B virtual radar being operated on Republic routes using scheduled RPA flight numbers but with the Midwest Airlines (MEP) prefix.

Midwest Express' original livery consisted of dark blue on the upper half, and white on the lower half. The two were separated by blue and red cheatlines with white in between, which ran up the trailing edge of the tail. The engines were white, and on the tail was a bold "M" and a script "E", representing the airline name, and the way the titles were printed on the fuselage. This scheme could still be found on one Beech 1900D of Midwest Connect, without the "M E" on the tail, as late as 2005. In 1989, the airline started to add the McDonnell Douglas MD 80 to the fleet, initially in the same livery. In the mid 1990s, the livery was substantially revised. The top half of the aircraft remained blue (albeit slightly brighter), but the bottom half was repainted light grey, along with the engines, and they were now separated by gold, white, and red cheatline. The tail logo also underwent minor changes, adding a circle around the lettering and the same cheatline from the fuselage connecting the circle to the leading edge of the tail. Despite the unchanged lettering on the tail, the titles on the fuselage were changed to all bold letters, rather than the script "Express" titles. In 2003, Midwest Express Airlines began to create a new identity, as the first Boeing 717s were being delivered, and the DC 9 aircraft were being retired. The company started with removing the "Express" from its name (and thus, off the fuselage), and it designed a new logo that would help point it out as a representative of Milwaukee. The result was a logo that looked much like a wing, with a small 'M' inside of it. However, if the logo is turned on its side, it bears a resemblance to the Milwaukee Art Museum, designed by Santiago Calatrava, which was being constructed at the same time. The Art Museum had risen as an icon of Milwaukee, and so the new Midwest Airlines felt this would be a good representation. Along with this new identity came a new livery. The bottom of the aircraft remained grey, while the top was repainted in a deeper blue, with essentially the same gold, white, and red cheatlines separating the two. On the lower half, there was also a blue swoop, starting at the front (looking much like another stripe), getting larger as it went back until it covered the entire rear fuselage. The engines on these planes were painted in the same blue color, with four gold rings on the port engine, and three on the starboard. This was meant to represent the ranking of Captain and First Officer, along with where they sit. Only three MD 80 aircraft, registered N813ME, N822ME, and N823ME ever wore the full new livery; all other MD 80s wore a hybrid livery until retirement, combining the second Midwest Express livery with the current logo and titling of Midwest Airlines. In the transitional period, some MD 80s also received the new titles before the new tail logo, resulting in another variation on the livery.

A defining feature of the airline was the chocolate chip cookies baked on the aircraft and served during flights. The airline began serving the cookies after an employee experimented with different snacks on an empty leg of a charter flight. The cookie was featured in Midwest advertisements, such as the "Save the Cookie" campaign in opposition to the proposed and failed AirTran takeover. The cookie was served during professional baseball games at Kauffman Stadium, as well as Bucks basketball and Admirals hockey games at Milwaukee's Bradley Center. The cookie outlived the brand, as it was briefly served on Frontier Airlines flights. The airline's branded cookie dough, sold at Milwaukee area grocery stores, was subsequently re labeled as a Frontier product until its discontinuation. Frontier announced in 2012 that the airline would discontinue its cookie service as a cost per value cut, and instead added for purchase snacks from Colorado based suppliers.

+ Midwest Airlines historical fleetAircraftTotalPassengers(Signature/Saver)Year retiredNotesConvair 58011985Not used in scheduled service. Sole use was Kimberly Clark corporate shuttle service, primarily between Appleton, WI and Chicago. Douglas DC 9 10960 (60/0)2004Fleet included DC 9 series 14 and series 15 modelsMcDonnell Douglas DC 9 301684 (84/0)2004Fleet included DC 9 series 32 modelsMcDonnell Douglas MD 818143 (12/131)2008MD 80 series aircraft added to the fleet enabled the airline to fly nonstop between Milwaukee and U. S. West Coast destinations such as Los Angeles (LAX) and San Francisco (SFO). They were configured with 112 Signature seats in a one class cabin configuration until the introduction of the Saver Service product in 2002. McDonnell Douglas MD 823143 (12/131)2008 " "McDonnell Douglas MD 884139 (12/127)2008 " "Boeing 717 2002588 (88/0) [2003 2007], 99 (40/59) [2007 2009]2009Replaced by Frontier Airlines Airbus A319 and Republic Airlines Embraer ERJ 190 and Embraer ERJ 170 aircraft.

Until 2002, Midwest Express served gourmet meals on china along with complimentary alcoholic beverages. With the cost cutting programs instituted following the post September 11 industry downturn, this was changed to a buy on board food program, "Best Care Cuisine," with breakfast, lunch, and dinner meals available for purchase. Throughout the airline's existence, warm chocolate chip cookies were served on most flights.

Midwest Airlines' frequent flyer program was called Midwest Miles. It maintained one airport lounge, the Best Care Club at its Milwaukee hub in the D Concourse, until its closure on May 31, 2012. While Midwest was not a member of any airline alliance, Midwest Miles were redeemable in the Delta Air Lines SkyMiles program, and vice versa. as of 2006, Northwest route maps showed Midwest as a partner airline and Northwest (now Delta) pulled its non hub flights out of Milwaukee. Midwest Miles was unusual in that it had links to the Amtrak program. Midwest Miles members could transfer blocks of 5000 mile (8047 km), up to a maximum of 25,000 miles per year to Amtrak's program. Amtrak points could be used for travel on Amtrak and United Airlines (ex Continental Airlines).

On September 6, 1985, Midwest Express Flight 105 crashed shortly after takeoff from Milwaukee, bound for Atlanta. According to the NTSB investigation, the crash was caused by improper control inputs by the pilots when the plane's right engine failed due to stress corrosion cracking. The improper reaction caused the Douglas DC 9 jet aircraft to enter an uncommanded roll and accelerated stall. All 31 people on board died in the airline's sole fatal accident. On September 11, 2001, Midwest Express Flight 7, en route from Milwaukee to New York City, narrowly missed a collision with United Airlines Flight 175 over the Hudson River at approximately 9:01 a. m. local time. The pilot of Midwest 7 maneuvered the aircraft, under the direction of an air traffic controller, out of the flight path of Flight 175. One minute later, Flight 175 hit the South Tower of the World Trade Center, killing all 65 passengers and crew on board and resulting in the collapse of the South Tower. On May 12, 2005, Midwest Airlines Flight 490, a Boeing 717 en route from Kansas City to Washington D. C., briefly lost control mid flight due to icing that was improperly handled by the flight crew. Control was regained and the aircraft made an emergency landing at Kirksville Regional Airport. On November 13, 2007, a Midwest Connect flight from Milwaukee bound for Dayton was in a near collision with a United Express jet heading to Chicago from Greensboro while flying over northern Indiana. Air traffic controllers with Chicago Center directed the Midwest flight to begin its descent while traveling head on towards the United Express CRJ a few thousand feet below. The planes came as close as 1.3 mile (2 km) apart horizontally and 600 feet (183 m) vertically. The Midwest Connect Dornier 328JET was just above the United Express aircraft and descending while they were closing in on each other. An audible TCAS alarm in the Midwest cockpit alerted the pilots of the proximity, allowing them to pull up in time to avert disaster. On July 8, 2008, a Midwest charter MD 81 carrying Presidential candidate Barack Obama made an emergency landing at Lambert Field in St. Louis, Missouri, after an evacuation slide inside the plane underneath the tail in the airstair passageway deployed, interfering with the plane's control cables, which affected the control of the pitch of the plane. The pilot radioed the control tower "at this time we would like to declare an emergency and also have CFR [crash equipment] standing by in St. Louis." A preliminary NTSB report said it detected "marks consistent with rubbing of elevator control cables" and a broken railing that "impinged upon elevator control cables." No one was injured. At the time, Obama's main campaign plane – a North American Airlines Boeing 757 on lease by the MatlinPatterson hedge fund firm and owner directors of Global Aero Logistics d. b. a. North American Airlines – was being overhauled. It went back into campaign service on July 20, 2008.