Rayton-Fissore Magnum

Sport Utility Vehicle

The Rayton Fissore Magnum is an Italian designed and built luxury off roader, in small scale production between 1985 and 1998. The American V8 powered versions were marketed as Laforza and were built from 1989 until 2003. The Magnum began life intended for military and police use, but the Tom Tjaarda designed car, fitted with a sumptuous Italian leather interior in the spirit of the Maserati Biturbo and a range of 4 , 6 , and 8 cylinder engines was marketed as a "luxury 4x4." It was intended as a competitor for the Range Rover and designed to meet those needs the Range Rover left unfulfilled at the time, such as a more luxurious interior and more fuel efficient smaller engines including turbodiesels. Better fuel efficiency was essential to European market conditions. The vehicle was refreshed in 1998 with a facelifted design to include more modern amenities, but still used the same basic body and drivetrain.

The origin of the Laforza is the Rayton Fissore Magnum 4x4, presented in July 1984. This vehicle was based on the shortened and lowered chassis of a projected medium weight military off roader called the Iveco "40 PM 10" (this project ended up being adopted as the Iveco VM 90). While the original Magnum prototype used the same turbodiesel engine as does the Iveco Turbodaily, the 2,445 cc Sofim turbodiesel which ended up being installed in most of the Rayton Fissore Magnums was projected from an early stage. The front and rear differentials, suspension, and brakes were carried over from the Iveco truck, which was based on the four wheel drive version of the Iveco Daily. About 6,000 Magnums were produced in 18 years of production, of which around 1,200 were the US market Laforzas. Approximately 1,000 Magnums fitted with the VM turbodiesel were sold to various Italian law enforcement agencies up until the late nineties. Other institutional purchasers included Italy's Guardia di Finanza, the State Forestry Corps, and other, lesser entities. Rayton Fissore did not have a strong enough sales network to properly market the car and also lacked the financial resources to update it.

The Magnum was originally available with two petrol engine and one diesel engine. The 2.4 liter (2393 cc) Sofim turbo diesel produces The 2.0 litre four cylinder supercharged petrol engine from Fiat/Lancia produces and the 2.5 litre (2492 cc) Alfa Romeo sourced V6 produces , with the V6 being marketed as the Magnum VIP. Only about 120 of the V6 engined version were built. With an updated version shown at the 1988 Turin Motor Show, the Fiat and Alfa Romeo engines were replaced with VM Motori turbodiesels and a BMW 3.4 liter inline six as well as a BMW turbodiesel.

The first Laforza arrived in the United States in late 1989 with some modifications to the Magnum 4x4 base frame. The major differences included: reinforced and modified cross members and other details necessary to use the Ford V8 (more commonly known as the "5.0") EFI engine and the AOD transmission. This was coupled with Chrysler's "Selec Trac" (2WD high, 4WD high, 4WD low) New Process 229 transfer case. The rolling chassis and its interior was finished by Pininfarina in Italy, while C&C in Brighton, MI installed the American made mechanicals.

The company went through another restructuring in 1998, becoming "Laforza SpA." The updated Laforza Prima was fitted with the Ford V8 5.0 SEFI found on The Ford Explorer and an electronic automatic transmission (AODE) as well as a full time 4WD transfer case (without low gears) with an Eaton Supercharger as optional. The Prima was renamed Laforza Magnum edition in 1999 when the Ford V8 model was joined by a General Motors 6.0 liter V8 with Eaton supercharger and a 4 speed electronically controlled automatic transmission (Hydra Matic 4L65 E) coupled with a 2wd/4wd high/4wd low transfer case was also offered. Laforza also planned a version for Europe, using a 3.9 liter Iveco direct injection turbodiesel inline four engine or Alfa Romeo's 3 liter V6, but this model remained a prototype. Golden Car owner Alessandro Festa acquired the rights to the Magnum/Laforza in 2004 but was unable to bring it back to the market.