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American racing driver (1878–1941)

Louis Joseph Chevrolet (December 25, 1878 – June 6, 1941) was an American racing driver, mechanic and entrepreneur who co founded the Chevrolet Motor Car Company in 1911.

Louis Joseph Chevrolet was born on December 25, 1878, in La Chaux de Fonds, a center of watchmaking in northwestern Switzerland. He was the second child of Joseph Félicien Chevrolet, a watchmaker, and Marie Anne Angéline Mahon. His family was originally from Bonfol, now in the canton of Jura.

Chevrolet worked at the Roblin mechanics shop in Beaune from around 1889 to 1899. probably for a secret project to develop a revolutionary front wheel drive racing car. His racing career continued as he drove for Buick, becoming a friend and associate of Buick owner William C. Durant, founder of General Motors. He raced at the Giants Despair Hillclimb in 1909. With little in the way of formal education, Chevrolet learned car design while working for Buick and started designing his own engine for a new car in 1909. He built an overhead valve six cylinder engine in his own machine shop on Grand River Boulevard in Detroit. He is credited as one of three co designers of the 1910 Buick 60 Special, also known as the "Buick Bug". Another story tells of the Chevrolet logo as a design taken from the wallpaper of a Paris hotel room where Louis once stayed. Chevrolet had differences with Durant over the car's design, and in 1915 sold Durant his share in the company and started McLaughlin's Company in Canada building Chevrolets. By 1916 the trading of Chevrolet stock for GM Holding stock enabled Durant to repurchase a controlling stake in General Motors, and by 1917 the Chevrolet company that Louis had co founded was merged as a company into General Motors after the outstanding Chevrolet stocks were purchased from McLaughlin in 1918. The McLaughlin Car Company then merged with his Chevrolet Motor Company of Canada Ltd. to become General Motors of Canada Ltd. in 1918, prior to the incorporation of the General Motors Corporation in the United States when General Motors Company of New Jersey dissolved.

In 1916, Louis Chevrolet and his brothers founded the Frontenac Motor Corporation to make racing parts for Ford Model Ts. Also in 1916, American Motors Corporation (unrelated to the later American Motors created by the 1954 merger of Nash Kelvinator Corporation and Hudson Motor Car Company) was formed in Newark, New Jersey, with Louis Chevrolet as vice president and chief engineer. By 1918 it was producing cars in a plant at Plainfield, New Jersey. In 1923 it merged with the Bessemer Motor Truck Company of Pennsylvania into Bessemer American Motors Corporation, which lasted less than a year before merging with the Winther and Northway companies into Amalgamated Motors. The latter company apparently ceased soon after.

By the mid 1910s, Chevrolet had shifted into the car racing industry, partnering with Howard E. Blood of Allegan, Michigan, to create the Cornelian racing car, which he used to place 20th in the 1915 Indianapolis 500 automobile race. In 1916, he and his younger brothers Gaston and Arthur Chevrolet started Frontenac Motor Corporation, designing and producing a line of racing cars. They became well known for, among other things, their Fronty Ford racers. Chevrolet drove in the Indianapolis 500 four times, with a best finish of 7th in 1919. Both Louis and Gaston competed successfully with racing Sunbeams, achieving a number of third places in 1916. Arthur competed twice, and Gaston won the Indianapolis 500 in 1920 in one of their Frontenacs, going on to win the 1920 AAA National Championship. He also raced for the Buick racing team.

In 1927, Chevrolet launched the aircraft engine construction company Chevrolair, which failed three years later as a result of the Great Depression. He returned to Chevrolet to work as mechanic in the Detroit factories. Chevrolet died on June 6, 1941, in Detroit due to a heart attack. His atherosclerosis had previously led to a leg amputation. He is buried in the Holy Cross and Saint Joseph Cemetery in Indianapolis, Indiana.