C&C Group: История и эволюция ирландского напиточного бренда.

Irish drink manufacturer and distributor

The company was founded by Dr Thomas Cantrell, who opened a shop in Belfast in 1852 selling soft drinks; he went into partnership with Alderman Henry Cochrane in Dublin in 1868, thereafter trading as Cantrell & Cochrane Limited. Cochrane was appointed a baronet in 1903. For several decades its main Dublin factory was based at Nassau Place between Kildare Street and South Frederick Street. A particularly famous product in Ireland is C&C Club Orange, a carbonated orange soft drink developed in the 1930s. Other flavours were subsequently developed, such as Club Lemon and Club Rock Shandy (an orange and lemon blend). With C&C's increasing emphasis on alcoholic beverages, the Club range of soft drinks and bottled water was sold to Britvic Ireland in 2007. In 1937, William Magner in Clonmel acquired the rights to produce the Bulmer's Cider brand in the Republic of Ireland from H. P. Bulmer. C&C introduced Magners cider in 1999, as they only held rights to Bulmers in the Republic of Ireland and wanted to expand into the United Kingdom.

In America the company saw a chance to challenge soft drink giants Coca Cola and Pepsi Cola with its own C&C Cola. An elaborate marketing scheme was launched in 1955, in connection with the television revival of theatrical motion pictures produced by RKO Radio Pictures. In December 1955 film executive Matty Fox arranged the $15,200,000 purchase of the RKO film backlog from studio owner General Teleradio. C&C paid $12,200,000 immediately, with the remaining $3,000,000 to be paid within three years. C&C's broadcast activity became C&C Television Corporation, with Fox as president and Erwin H. Ezzes as vice president and general sales manager; Fox and Ezzes had been executives at Motion Pictures for Television, a major syndicator of the early 1950s. Fox invited 250 TV station managers to Atlantic City, New Jersey, at his expense, to be his guests at a giant tradeshow. At this sales convention, Fox formally announced the availability of the C&C film library, and invited station representatives to sign contracts for their local markets. C&C Television reprinted the entire RKO library dating back to 1929, comprising 740 feature films and 924 short subjects, for nationwide syndication in the United States. All of the features now began with a "C&C Movietime" title card, and TV stations showing the films would interrupt the telecasts for commercial mentions of C&C Cola. Although the broadcast rights to the RKO library now belong to WarnerMedia, licenses to the C&C prints were granted in perpetuity. Stations that bought 16mm prints of the C&C films in the 1950s continue to show them today.

The company changed its name to C&C Group and then launched itself on the Irish Stock Exchange in 2004. Introduced in 2003, the Oliver & Greg's flagship range was launched "to provide a quality drinking experience without pretentiousness or complicated wine language." The company started selling Magner's Irish Cider, which is their Bulmer's Irish Cider rebranded initially for the United Kingdom market, in Northern Ireland, then in London, and then in the rest of Great Britain, Spain and Bavaria. Sales exploded in 2005 and 2006, and the company had to bring forward expansion plans to meet forecast demand. H. P. Bulmer, seeing their market share in the U. K. decline, relaunched their Bulmer's cider in packaging similar to Magner's and sold it to be served over ice, a concept introduced by C&C. As a result of better distribution and better pricing, H. P. Bulmer regained some lost ground. C&C acquired the Tennent's lager brand and Wellpark Brewery in August 2009 from InBev. Tennent's is the largest lager brand in Scotland. Tennent's also has a large share of the lager market in Ulster (chiefly in Northern Ireland and County Donegal) in the north of Ireland, and it was intended this would strengthen the position of Magner's, as Tennent's and Magner's would share distribution. As part of the acquisition, C&C will also exclusively distribute InBev brands on the island of Ireland, with the exception of Budweiser, which has been distributed historically by Diageo. In 2009, Magner's had about 12% of the U. K. cider market. C&C cut production and laid off staff at Annerville, just outside Clonmel, in 2009 due to overcapacity. In late 2009, C&C bought the Gaymer Cider Company, giving them a large production facility in Somerset and a distribution warehouse in Bristol.

C&C sold its portfolio of spirits brands in May 2010. The largest of these was Tullamore Dew, the world's second largest selling Irish whiskey after Jameson, Other brands are Carolans Irish Cream, Irish Mist and Frangelico, which are exported to over 80 international markets. In April 2010, C&C announced it was selling its Spirits & Liqueurs division to Scottish distillers William Grant & Sons for €300m. This would be used to pay down debt built up from the Tennent's and Gaymer's purchases. The division's 57 staff, it was announced, would transfer with the business on disposal. It was also revealed that William Grant, whose brands include Glenfiddich Scotch Whisky and Hendrick's Gin, would operate the division's packaging facility located at the group's manufacturing site in Annerville, on the outskirts of Clonmel, County Tipperary. In October 2012, C&C bought the largest cider maker in the U. S., Vermont Hard Cider, for $305 million. C&C purchased the majority of the Gleeson Group in November 2012, extending its distribution reach and returning it to the soft drinks and bottled water markets, which it had previously exited in 2007. They did not purchase the Gleeson Groups cider or liqueur businesses. In January 2016, further retrenchment was announced with the closure announced of the company's Shepton Mallett factory. The factory was sold to Brothers Drinks Co. in October and some C&C brands will continue to be produced there. In April 2021, C&C sold Vermont Cider Company to Vermont based Northeast Drinks Group. On 4 April 2018, C&C announced the acquisition of Matthew Clark and Bibendum PLB, the wholesaling arm of the troubled Conviviality, which five days earlier had announced its intention to enter administration. The acquisition was supported by AB InBev, and was for a nominal sum, with C&C and AB InBev injecting capital to fund the rescued business to working capital resources of £102 million. Due to an increased volume of UK based shareholders, C&Cs stock market listing moved entirely to the London Stock Exchange in October 2019, delisting entirely from the Euronext Dublin (formerly the Irish Stock Exchange) bourse, and changing the quotation currency to GBP (pound sterling).

On 16 January 2020, it was announced that CEO Stephen Glancey was stepping down from his position as CEO.

Like many alcohol companies, C&C invests heavily in sports sponsorship.