Индекс потребительской уверенности: индикатор экономического состояния

A consumer confidence index (CCI) is an economic indicator published by various organizations in several countries. In simple terms, increased consumer confidence indicates economic growth in which consumers are spending money, indicating higher consumption. Decreasing consumer confidence implies slowing economic growth, and so consumers are likely to decrease their spending. The idea is that the more confident people feel about the economy and their jobs and incomes, the more likely they are to make purchases. Declining consumer confidence is a sign of slowing economic growth and may indicate that the economy is headed into trouble.

Manufacturers, retailers, banks and the government monitor changes in the CCI in order to factor in the data in their decision making processes. While index changes of less than 5% are often dismissed as inconsequential, moves of 5% or more often indicate a change in the direction of the economy. A month on month decreasing trend suggests consumers have a negative outlook on their ability to secure and retain good jobs. Thus, manufacturers may expect consumers to avoid retail purchases, particularly large ticket items that require financing. Manufacturers may pare down inventories to reduce overhead or delay investing in new projects and facilities. Likewise, banks can anticipate a decrease in lending activity, mortgage applications and credit card use. When faced with a down trending index, the government has a variety of options, such as issuing a tax rebate or taking other fiscal or monetary action to stimulate the economy. Conversely, a rising trend in consumer confidence indicates improvements in consumer buying patterns. Manufacturers can increase production and hiring. Banks can expect increased demand for credit. Builders can prepare for a rise in home construction, and government can anticipate improved tax revenues based on the increase in consumer spending.

Consumer demand surveys are interview based statistical surveys that measure the percentage of households that will buy a car, white goods, PCs, TVs, home furnishings, kitchenware, or toys in, for example, the next three month period. The surveys provide a percentage of those who will purchase more, less, or the same amount of food and clothing in the next three months than in the corresponding period the year before. If you ask people about their purchasing behavior within the coming six or 12 months, there will be more of those who "hope to be able to buy", than if consumers are asked about what they will purchase in the next three months. The shorter the time spans, the closer to actual behavior. Consumer confidence and sentiment surveys measure how people are doing financially, how they look at the overall economy of the country or business conditions in the country, if they think that the government is doing a good or a poor job and if people think that it is a good or a bad time to buy a car or to buy or sell a house. When the business cycle is fairly stable, consumer demand surveys and consumer confidence and sentiment indices will often correlate closely and indicate the same direction of the economy, but in times with a high degree of economic or political uncertainty or during a prolonged crisis, the two types of consumer surveys might differ significantly. In 2011, confidence and sentiment surveys went up from March to April, while consumer demand surveys dropped significantly. In August 2011, the confidence and sentiment surveys dropped significantly and stayed low during September and October, while consumer demand surveys showed resilience, a development confirmed later by official statistics. A 2022 study found that the consumer confidence index always plays a positive and statistically significant function in the development of consumption.

The Conference Board of Canada's index of consumer confidence has been ongoing since 1980. It is constructed from responses to four attitudinal questions posed to a random sample of Canadian households. Those surveyed are asked to give their views about their households' current and expected financial positions and the short term employment outlook. They are also asked to assess whether now is a good or a bad time to make a major purchase, such as a house, car or other big ticket items.

Consumer Survey Bank Indonesia (CS BI) is a monthly survey that has been conducted since October 1999 by Bank Indonesia. The survey represents the consumer confidence about the overall economic condition, general price level, household income, and consumption plans three and six months ahead. Since January 2007, the survey is conducted with approximately 4,600 household respondents (stratified random sampling) in 18 cities: Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Bandar Lampung, Palembang, Banjarmasin, Padang, Pontianak, Samarinda, Manado, Denpasar, Mataram, Pangkal Pinang, Ambon, and Banten. At a significance level of 99%, the survey has a sampling error of 2%. Data canvassing run through interviews by phone and direct visits in particular cities that is based on rotational system. The Balance Score Method (net balance + 100) has been adopted to construct the index, where the index above 100 points indicates optimism (positive responses) and vice versa. The consumer confidence index (CCI), is an average of the current economic condition index (CECI) and consumer expectation index (CEI).

Danareksa conducts a monthly consumer survey to produce the Consumer Confidence Index.

In the Republic of Ireland, KBC Bank Ireland (formerly IIB Bank) and the Economic and Social Research Institute (a think tank) have published a monthly consumer sentiment index since January 1996.