Kellogg's Honey Smacks: История и Отзывы

Breakfast cereal made by Kellogg's

Honey Smacks (formerly known as Sugar Smacks, known simply as Smacks in some international markets) is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950s.

Introduced in 1953, the cereal has undergone several name changes, starting out as "Sugar Smacks". In the 1980s, it was renamed "Honey Smacks" in order to downplay its sugar content, even though the sugar content stayed the same. Spain, Belgium, the Netherlands, and France. However, in the US the name reverted to "Honey Smacks" in 2004. In the UK in 1957, a similar product called Sugar Puffs debuted. In Norway and Finland, it is known as "Honni Korn Smacks". In Australia, the cereal had been known as Honey Smacks since the 1970s. However, Kellogg's Australia no longer markets the brand.

Presweetened breakfast cereals first appeared in 1939. The product title Honey Smacks is inconsistent, with honey being a minor ingredient in the recipe. The ingredient label implies that sugar and dextrose are at least two thirds of the sugar ingredients by weight. Conversely, the proportion of honey in the recipe could range from trace amounts to one third.

Kellogg's announced a voluntary recall of certain Honey Smacks packages on June 14, 2018, due to the possible presence of salmonella. Although the recall included only packages with a specific range of expiration dates, the Centers for Disease Control and Prevention later advised consumers to avoid eating the cereal entirely. The cereal returned to the shelves in November of that year.

Since the cereal was introduced in 1953, there have been various different mascots.