Эрик фон Хиппель: Пионер инноваций от пользователей

American economist

Eric von Hippel (born August 27, 1941) is an American economist and a professor at the MIT Sloan School of Management, specializing in the nature and economics of distributed and open innovation. He is best known for his work in developing the concept of user innovation – that end users, rather than manufacturers, are responsible for a large amount of innovation. In order to describe this phenomenon, in 1986 he introduced the term lead user. Eric von Hippel is the son of the material scientist and physicist Arthur Robert von Hippel, who was also a professor at MIT. His mother was Dagmar Franck von Hippel, a daughter of James Franck, a German physicist who won the 1925 Nobel Prize for Physics with Gustav Hertz "for their discovery of the laws governing the impact of an electron upon an atom." His great uncle is the German ophthalmologist Eugen von Hippel. von Hippel has been awarded the EU Innovation Luminary Award (2015), the Schumpeter School Prize (2017), and the Portugal Medal of Science (2020). He is a member of the Advisory Board of Patient Innovation, a nonprofit, international, multilingual, free venue for patients and caregivers of any disease to share their innovations.

Eric von Hippel grew up in suburban Weston, MA with his parents, three brothers, and one sister. In his early years, Eric attended public school within the town, but then moved on to the Cambridge School of Weston – a private progressive school – for 8th grade, as well as his later years. Even as a young child, outside of the classroom, one of Eric's favorite pastimes was to try to create and invent new things. Much of his inspiration came from his father, Arthur Robert von Hippel, who was also a professor at MIT.

For his undergraduate degree, Eric von Hippel attended Harvard College. In an interview with Eric, he stated that he chose Harvard over MIT for the opportunity to pursue Liberal Arts. His decision to major in Economics came after he explored courses in Biology and History, and found that neither was particularly the right fit for him. After pursuing several inventions post undergraduate, Eric returned to school for his Masters in Mechanical Engineering at MIT. From there, he went on to start his own company, worked at management consultant McKinsey and Co., and eventually studied at Carnegie Mellon University for his Ph. D. in Innovation.

University of Vaasa Ph. D. 2018 (Hon)
Hamburg University of Technology Ph. D. 2013 (Hon)
Copenhagen Business School Ph. D. 2007 (Hon)
Ludwig Maximillians Universität München Ph. D. 2004 (Hon)
Carnegie Mellon University Ph. D. 1974
Massachusetts Institute of Technology S. M. 1966
Harvard College B. A. 1964

Von Hippel has published three books to date. All are published under Creative Commons licenses, and electronic copies can be obtained by anyone at no cost. These books are titled (1) The Sources of Innovation (1988); (2) Democratizing Innovation(2005); and Free Innovation (2017). Major topics covered in these books and also in many research articles follow.

Eric von Hippel and his colleagues have conducted a series of national surveys to identify the amount and importance of innovation being developed by consumers for their own use. These nationally representative surveys have been conducted in ten nations to date. An important, top level finding from these studies is that the level of household sector innovation development by consumers, thought in Schumpeterian economics to be minimal, is in fact massive in scale. The fraction of citizens innovating for their own use ranges from 1.5% in China, to 5.2% in the US, to 9.6% in Russia. In aggregate across the 10 nations surveyed to date, 65 million citizen innovators consumers have been documented to be spending tens of billions of dollars per year to develop novel products for themselves. A second major finding is that more than 90% of the innovation developments by citizens are "free" freely revealed by their citizen developers to both peer consumers and commercializing producers without any intellectual property protections. Free citizen innovators are willing to openly reveal their innovation designs because they justify their development costs in terms of direct "self rewards" they gain from innovating rather than from sales of their innovations to others. These self rewards importantly include benefits from personal use of their innovations, plus the learning and enjoyment they gained by engaging in the innovation development process. The remaining 10% of household sector innovators are consumer entrepreneurs. These individuals do hope to commercialize their innovations and so generally do not freely reveal their developments. Further important findings from the ten national surveys include that the rate of citizen innovation is significantly positively correlated with both citizen education and citizen income. Also important to note is that user innovators develop different types of innovations than do producers. This has led to the observation that producers and users are enacting a division of labor in the innovation process not previously documented. It has been proposed that innovation policy should be adapted to take this into account. The implications for national economies of large scale citizen innovation in the household sector of national economies "Household R&D" has been explored only in the case of the US to date. Household R&D is the dedication of household resources to creating a product or process that will generate a service flow in the future. Sichel and von Hippel find that household investment in R&D in the US was more than 11 percent of R&D funded by the private business sector in 2017, and over half of what businesses spent on R&D to develop new products for consumers. If household R&D were judged to be in scope for GDP, US GDP would have been 0.2 percent higher in 2017. The authors conclude that household R&D is important and warrants much closer attention in future. Citizen innovation, already shown to be important as was just described, is steadily becoming still more important relative to the producer centered innovation process still focused on today in innovation theory. This is due to two technological trends. The first is the increasing availability of cheap or free digital design tools that can be used at home on ordinary personal computers that most consumers possess. These design tools have essentially closed the capability gap between developers working in specialist producer laboratories and designers working at home in most fields. (Consider that expert producer employee innovators all return to their households in the evening, bringing their training and expertise with them – and which they can now apply to design activities at home using state of the art design tools.) The second important trend is the radical reduction in communication costs enabled by the internet. It used to be that producers had critical scale advantages over household sector innovators. Producers, justified by expectations of selling copies of innovations to many, were able to dedicate a team of many designers to the development of a given design. In contrast householders, with no way to identify or share their work with potentially interested others, generally had to work alone, with investments justified by usage of a design by only one or a few. Today, a household sector innovator interested in developing a particular design can post his or her interest and idea and evolving design openly on the web. Those who have similar needs can then come forward, pick up a share of the work if they like, and benefit from a complete, freely revealed design created by many collaborators. Indeed, today it is possible for such self formed householder design teams to greatly exceed producer teams in scale. A producer, for example, might dedicate a team of 15 employees to a particular project. A householder team can in a matter of weeks scale from a single individual to a team of tens or hundreds of expert participants – all working at their own cost, and all openly sharing their design contributions.

Eric von Hippel's overall research goal is to explore the phenomenon of user and lead user innovation deeply. He in addition seeks to connect his findings to other fields in a way that makes them easily accessible to and useable by both researchers and practitioners. With respect to explorations of the phenomena underlying user innovation, an example from von Hippel's work with colleagues is development of the concept of, and explorations of the impacts of, "sticky information" on the different types of innovations users and producers tend to develop. Specifically, research has shown that innovation users are most likely to develop functionally novel types of innovations. In sharp contrast, producers have been found most likely to develop improvements to products of already known functions along "dimensions of merit" such as increased performance, reliability, and convenience. A explanation for this pattern put forward by von Hippel and colleagues builds upon the finding that information is often "sticky" that is, both difficult and costly to transfer from its source of origin to innovators located at another site. It has also been found that innovators tend to innovate using what they already know. As a consequence, it is reasonable that since users know more about their needs and usage details than producers do user innovators are likely to use the information they know best to develop novel applications. Similarly, since producers know more about the solution approaches in which they specialize than do most users, it is reasonable that producers would use this knowledge to develop dimension of merit improvement innovations to existing functions. And this is the pattern that has been found via empirical research These toolkits are often developed by producers of types of products that users want to buy in customized form. For example, producers of outdoor decks offer potential customers toolkits that enable them to design the shape of deck they want with no knowledge of how a deck is actually constructed. The user simply sketches shapes until satisfied with deck function. Then the software incorporated in the deck design toolkit automatically designs the structure of the deck suitable to support that user designed custom shape and also provides the customer with a list of materials to buy or contractor to hire to get the design actually built.

Even as a child, Eric von Hippel was innovative. As he has written, "(when you're a child) if you don't like what you have you make it yourself", referring to the skateboards and scooters of past generations. Children designed and produced these products for themselves, because they were not available to them otherwise. Early in his life, von Hippel became very interested in this phenomenon and how it worked, and this has guided his research path for many years. Early in his research career, von Hippel was strongly influenced by the work of Nathan Rosenberg of Stanford University, whose research looks at the economics of technological change, and the economic role of science, as well as economic history and development. He was also importantly influenced by Professor Richard Nelson of Columbia University, who has focused on the processes of long run economic change, with particular emphasis on technological advances. An additional important early influence was Professor Ann Carter of Brandeis who used input output tables as a central tool in her research, and specialized in the economics of information, technical change, and technology transfer. More recently, a central source of influence and inspiration for von Hippel has been colleagues in the Open and User Innovation Society (OUI). This academic society, now with a membership of hundreds, focuses on research related to innovation processes by users, and the open sharing of innovation via innovation commons.

In an interview with Eric von Hippel, he stated that his favorite aspects of his job were research with colleagues, and doctoral students. He has said his favorite form of research is to develop and test new hypotheses based upon first hand field observation of newly emerging patterns of innovation practice. In his leisure time, Hippel enjoys chatting with people from many walks of life, and spending time with his family. His wife Jessie is an editor of scholarly books and journal articles and also a tennis player. His daughter Christiana received her ScD from the Harvard T. H. Chan School of Public Health in 2018. She studies health related user innovations with an emphasis on behavioral innovations. His son Eric James graduated from Emerson College in Media Studies and is in real estate management. When Eric von Hippel's daughter Christiana was young, he often made up cat related bedtime stories for her because cats were her favorite animal. When she was fourteen, they wrote these stories down and called them "Christiana in Catlandia". They then posted the stories on the web, in hopes that other children would enjoy them too