Cerruti 1881: История итальянского дома моды

French fashion house

Cerruti 1881, also known as Cerruti, is an Italian luxury fashion house founded in 1967 and headquartered in Paris. It was founded by the Italian stylist and fashion producer Nino Cerruti. It was named "1881" because Nino's grandfather established the family woolen mill, Fratelli Cerruti Wool Mill, in Italy in 1881. In 1967, Nino Cerruti founded the Cerruti fashion house, with a headquarters and boutique at 3 Place de la Madeleine in the Right Bank, and opened his first shop at 27 rue Royale in Paris. The headquarters of the company is still located on rue Royale.

In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella in Italy's Piemonte region, the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin. Nino Cerruti took over the family business after his father's death in 1950. Cerruti fabrics are still produced in the same workshops. In 1958, Cerruti held a notable fashion show in Rome featuring Anita Ekberg to introduce a new color, "battalion". As part of the show, Cerruti collaborated with Lancia to customize forty convertibles with the color which were driven through Rome, each with a pretty blonde model in a battalion/Cerutti blue dress to launch the color for menswear. The Cerruti label launched in 1967 with a menswear collection. In 1976, the 'Cerruti Woman' line was introduced. Prior to introducing his namesake brand in 1974, Giorgio Armani was a design assistant for Cerruti from 1964 to 1970. In October 2000, Nino Cerruti sold his brand to Italian investors and got back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881. His departure came after the full takeover of the company by Fin. part. In autumn 2001, Fin. Part installed Roberto Menichetti, who previously was responsible for the creative revival of Burberry, as a creative director. Menichetti left the house of fashion after only one season and was replaced by Istvan Francer, a former DKNY designer. Francer stayed on for two seasons. In spring 2003, David Cardona, who had worked for Richard Tyler and Chrome Hearts, replaced Istvan Francer as a creative director at Cerruti. Scotsman Adrian Smith was appointed head of the menswear collections. By 2004, Fin. part was in a deep financial crisis and declared bankruptcy in 2005. In the same year, the Cerruti brand survived unsuccessful takeover attempt by another Italian menswear manufacturer Manifattura Paolini. In August 2006, Cerruti was finally sold to American private equity firm MatlinPatterson. MatlinPatterson intended to revitalize the Cerruti brand by taking on Nicolas Andreas Taralis, a former designer with Dior, who also owned his signature fashion label Homme. He was appointed creative director in the summer of the same year. In October 2007, Taralis was replaced by Belgian Jean Paul Knott, a former Krizia, Yves Saint Laurent, and Louis Féraud designer who also owned an eponymous fashion label. Knott had originally been hired by Taralis to oversee the label's diffusion line Cerruti 1881 in March 2007.

As of 6 May 2021, Cerruti 1881 has 84 stores in 34 cities in China, Hong Kong, Macau and Taiwan. In the past, there were Cerruti 1881, 18CRR81 and Cerruti stores throughout the world in Milan, Cosenza, Madrid, London, Kuala Lumpur, Chennai, Munich, Stockholm, Athens, Birmingham, Riyadh, Moscow, New York, Hong Kong, Taipei, Jakarta, and Tokyo among other locations. From July 2009 to May 2010, the flagship store at Place de la Madeleine closed its door for renovation. The design was contracted to the French architect Christian Biecher. The inauguration was launched with the presence of the founder Nino Cerruti.