Пивоварня F.X. Matt: История и традиции американского пивоварения

New York based brewing company

F. X. Matt Brewing Company is a family owned brewery in Utica, New York. It is the fourth oldest family owned brewery in the United States, having brewed beer since 1888. Its most popular product is the Saranac line of beers. It also sells soft drinks such as root beer and ginger beer.

After working at what became later Rothaus Brewery in the Black Forest region in Baden, Germany, Francis Xavier Matt I immigrated to the United States in 1880. Matt worked at the Charles Bierbauer Brewery as lead salesman and brewmaster in Utica for a few years before reorganizing it into The West End Brewing Company in 1888. During Prohibition, the company stayed afloat by producing soft drinks under the label Utica Club, and also made ginger ale and non alcoholic malt tonics. After the end of Prohibition, Utica Club became the name of the brewery's flagship beer, promoted during the 1950s and 1960s by two beer steins, Schultz and Dooley, voiced by Jonathan Winters. Schultz & Dooley were first introduced to television audiences in 1959 and rapidly became the West End Brewing Company's favorite "spokes mugs". The company was also the first in the United States to obtain a license to sell beer after the end of the prohibition. Another factor for marketing was the "Utica Club Natural Carbonation Band Beer Drinking Song". On March 21, 1968, members of Utica Club sales previewed a new campaign called "swings". Created by Wells, Rich, Greene, Inc. "The campaign started with introductory television spots featuring a mythical nightclub, the Utica Club, which embodied the most desirable features of the best nightclubs in the world." The campaign introduced 'Utica Club Natural Carbonation Band Beer Drinking Song.' The selection was created for the Matt Brewing Company by one of commercial music's best credentialed composers, the great Sasha Burland" (Forgotten Buffalo 2014). This song aimed to persuade the customers that Utica Club was a hip night club, and people would drink Utica Club beer while listening to this song. The brewery, later renamed Matt Brewing Company, became popular throughout the Northeast based on Utica Club and its current flagship beer, Saranac. The company is in its fourth generation of family ownership and is led by Nick Matt (chairman and CEO) and Fred Matt (president). The brewery is served by the New York, Susquehanna and Western Railway line next running down the middle of Schuyler Street. On May 29, 2008, a fire broke out in the packaging section of the F. X. Matt Brewery, The fire destroyed the second and third floor of the packing building and caused over $10 million in damage. Brewing and kegging of Utica Club resumed the following week. Canning operations temporarily moved to the High Falls Brewing Company (makers of Genesee beer) in Rochester, NY, until the damaged equipment could be replaced. After the fire, brewery officials focused on procuring state grants to mount a rebuilding effort that restored their brewing operations. Brewery chairman Nick Matt told the Utica Observer Dispatch in May 2009:We have had an opportunity to upgrade equipment. We are going to end up with a canning facility that is more flexible, faster and more efficient. It will be a facility that is better than before. We lost of warehousing space, and now we are building of warehousing space. And as a result of changing and moving operations, we are going to be able to streamline some of our operations. Bottling returned to the F. X. Matt brewery after one month.

The Matt Brewery has produced thirty different beers in its Saranac line over the past two decades, which include Adirondack Lager (German amber lager), Black & Tan (stout/amber lager blend), Pale Ale (English pale ale), Black Forest (Bavarian Schwarzbier), India Pale Ale, Lager (traditional American lager), and a seasonal Belgian White (white beer). In addition to this the brewery has produced hundreds of test beers, earning the nickname "Beer of the Week". The Saranac line of beers have been awarded several honors since its inception. In addition to beers sold in traditional packaging, Saranac sells assorted beers in twelve packs as its Adirondack Trail Mix and seasonally as the Twelve Beers of Winter (called the Twelve Beers of Christmas until the 2006 2007 season). A number of family brands such as Kaltenberg, Black Cola, Two Dogs, and X. O. Premium Blend are all recognized products of the brewery. In the late 1970s, Matt Brewery was one of the four breweries that produced Billy Beer. At the dawn of the craft brewing movement in the mid 1980s, Matt began contract brewing many of the East Coast's most successful brands: New Amsterdam Amber Beer, Pete's Wicked, Brooklyn Lager, Newman's Albany Amber, Dock Street Amber, Blue Moon, and Olde Heurich. Matt Brewery brews beer for other brands on contract. While Matt's connection with Brooklyn Brewery and Pete's Brewing Company are well known, the company will not disclose any of its clients or how much beer it brews for competitors. In addition to beer, Matt Brewery also distributes popular soft drinks, notably the Saranac 1888 Root Beer. Other drinks include diet Root Beer, Shirley Temple, Orange Cream, Ginger Beer, black cherry, and Sparkling Lemonade.

During the spring of 2007, the Washington Post provided a unique perspective on both the Saranac Pale Ale and on the Matt Brewery itself. Saranac Pale Ale was named a finalist in the newspaper's "Beer Madness" tasting, a competition that playfully mimics the NCAA Men's College Basketball Tournament. Though Saranac Pale Ale lost in the final round to Brooklyn Lager, Matt's Brewery inevitably walked away a victor, given that the brewery is a contract brewer for the Brooklyn Beer Company. Subsequently, authorities such as the Washington Post have dubbed the Pale Ale (first introduced in 1994) as the brewery's "flagship brand".

Utica Club is a 5.0% abv pale lager and has ; introduced in 1933 at the West End Brewing Company (today the Matt Brewing Company). It was the first beer officially sold after Prohibition. It is a minor brand in comparison to the brewery's primary line of Saranac beers. Some affectionately refer to Utica Club as "Uncle Charlie", and to Utica Club Light as "Uncle Charlie Lewis". Utica Club's most famous campaign icons were a pair of talking beer steins, "Schultz and Dooley", who appeared in several popular television commercials that ran from 1959 to 1964. DDB (Doyle Dane Bernbach) copywriter David Reider created the characters and comedian Jonathan Winters supplied the voices of Schultz, Dooley, and the other beer steins that appeared in the commercials. The original Schultz and Dooley steins in the commercials were actually made of wood by famous puppeteer Bil Baird. Many Utica Club commercials depicted two characters ending an argument abruptly on ordering a Utica Club beer, leading to the jingle "It's tough to argue over an Utica Club, 'cause they put too much love into it!" The original character steins were Shultz, a German with a mustache and a bright chrome pickelhaube, and Dooley, an Irishman, with red hair and a shamrock. The original steins have special markings below the handles and on the bottom to identify them from others. These original steins can go for as much as $1,200 in today's market. The F. X. Matt Brewery released over fifty different characters since the 1990s to 2012. Now they make different characters for a different range of people to enjoy.

In 2010, Matt Brewing Company purchased Flying Bison Brewing Company of Buffalo, New York, rescuing the brewery from financial hardship. In May 2023, it purchased the Flying Dog Brewery of Frederick, Maryland.

In January 2019, Matt Brewing Company and Briggs of Burton completed the first mash in the new Brewhouse.