Мистер Уизард: Пионер научно-популярного телевидения для детей

American educational television host

Donald Jeffry Herbert (July 10, 1917 – June 12, 2007), better known as Mr. Wizard, was the creator and host of Watch Mr. Wizard (1951–65, 1971–72) and Mr. Wizard's World (1983–90), which were educational television programs for children devoted to science and technology. He also produced many short video programs about science and authored several popular books about science for children. In Herbert's obituary, Bill Nye wrote, "Herbert's techniques and performances helped create the United States' first generation of homegrown rocket scientists just in time to respond to Sputnik. He sent us to the moon. He changed the world."

Born Donald Herbert Kemske in Waconia, Minnesota, Herbert was a general science and English major at the University of Wisconsin–La Crosse (then called La Crosse State Teachers College) who was interested in drama. His career as an actor was interrupted by World War II when he enlisted in the United States Army as a Private. Herbert later joined the United States Army Air Forces, took pilot training, and became a B 24 bomber pilot who flew 56 combat missions from Italy with the 767th Bomb Squadron, 461st Bomb Group of the Fifteenth Air Force. When Herbert was discharged in 1945 he was a Captain and had earned the Distinguished Flying Cross and the Air Medal with three oak leaf clusters.

After the war Herbert worked at a radio station in Chicago where he acted in children's programs such as the documentary health series It's Your Life (1949). It was during this time that Herbert formulated the idea of Mr. Wizard and a general science experiments show that used the new medium of television. Herbert's idea was accepted by Chicago NBC station WNBQ and the series Watch Mr. Wizard premiered on March 3, 1951. The weekly half hour live television show, co produced by Jules Power, featured Herbert as Mr. Wizard and either a boy or a girl with whom Herbert performed interesting science experiments. The experiments, many of which seemed impossible at first glance, were usually simple enough to be re created by viewers. The show was very successful with 547 live episodes created before it was canceled in 1965. The program won a Peabody Award in 1953. Marcel LaFollette notes that, "At its peak, Watch Mr. Wizard drew about eight hundred thousand viewers per episode, but it had an even wider impact. By 1956 over five thousand "Mr. Wizard Science Clubs" had been established, with total membership over a hundred thousand. Teachers incorporated program themes into their classes, and "Mr. Wizard" science kits, books, and other product tie ins filled the holiday gift lists of countless children."

In the mid 1950s, Herbert also appeared on the General Electric Theater as the "General Electric Progress Reporter" and would introduce spokesman Ronald Reagan and his family to the viewing audience. In some episodes, he would appear alongside Reagan and demonstrate to the audience how General Electric was helping people to "Live better electrically." After Watch Mr. Wizard was canceled in 1965, Herbert produced eight films in a series titled Experiment: The Story of a Scientific Search; these aired on public television in 1966. In the same year, Herbert produced the Science 20 series, which were 20 minute films of experiments that were designed for classroom use; a student would record and analyze data based on the film. In 1977, he began producing a series of How About episodes about scientific topics. These were 90 second films that could be used in news programs; by 1986, he produced 536 films. In 1969, Herbert opened a Mr. Wizard Science Center in Wellesley, Massachusetts; the center no longer exists. In 1982, Herbert was a guest on the first episode of Late Night with David Letterman.

In 1983, Herbert developed Mr. Wizard's World, a faster paced version of his show that aired three times per week on the cable channel Nickelodeon. The show ran until 1990 and reruns were shown until 2000. In 1993, children's science show Beakman's World paid homage to Herbert by naming its two penguin puppet characters "Don" and "Herb" after him. In 1994, Herbert developed another new series of 15 minute spots called Teacher to Teacher with Mr. Wizard. The spots highlighted individual elementary science teachers and their projects. The series was sponsored by the National Science Foundation and was produced at Nickelodeon Studios in Orlando, Florida, and shown on Nickelodeon.

Herbert died on June 12, 2007, of multiple myeloma at his home in Bell Canyon, California. Jamie Hyneman and Adam Savage, principals of the television program MythBusters, have been described as being "reverent" of Herbert's work as Mr. Wizard. Five months after Herbert died, MythBusters aired a two hour episode entitled "Special Super sized Myths" "Dedicated to Mr. Wizard".

(1953) Watch Mr. Wizard won a Peabody Award. Three Thomas Alva Edison National Mass Media Awards. he presented an address "Behind the Scenes of Mr. Wizard". (1994) Herbert won the annual James T. Grady James H. Stack Award for Interpreting Chemistry from the American Chemical Society. (2007) Resolution 485 of the US House of Representatives honored Herbert shortly after his death.