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Criteria that influence the selection of events as published news

News values are "criteria that influence the selection and presentation of events as published news." These values help explain what makes something "newsworthy." News values are not universal and can vary between different cultures. Among the many lists of news values that have been drawn up by scholars and journalists, some attempt to describe news practices across cultures, while others have become remarkably specific to the press of particular (often Western) nations. In the Western tradition, decisions on the selection and prioritization of news are made by editors on the basis of their experience and intuition, although analysis by Galtung and Ruge showed that several factors are consistently applied across a range of news organizations. Their theory was tested on the news presented in four different Norwegian newspapers from the Congo and Cuban crisis of July 1960 and the Cyprus crisis of March–April 1964. Results were mainly consistent with their theory and hypotheses. Johan Galtung later said that the media have misconstrued his work and become far too negative, sensational, and adversarial. Methodologically and conceptually, news values can be approached from four different perspectives: material (focusing on the material reality of events), cognitive (focusing on people's beliefs and value systems), social (focusing on journalistic practice), and discursive (focusing on the discourse). It focuses on the "distortion" step in Galtung and Ruge's chain of news communication, by analysing how events are discursively constructed as newsworthy.

Initially labelled "news factors," news values are widely credited to Johan Galtung and Mari Holmboe Ruge.

In a rapidly evolving market, achieving relevance, giving audiences the news they want and find interesting, is an increasingly important goal for media outlets seeking to maintain market share. This has made news organizations more open to audience input and feedback, and forced them to adopt and apply news values that attract and keep audiences. Given these changes and the rapid rise of digital technology in recent years, Harcup and O’Neill updated their 2001 study in 2016, while other scholars have analysed news values in viral news shared via social media. The growth of interactive media and citizen journalism is fast altering the traditional distinction between news producer and passive audience and may in future lead to a redefinition of what "news" means and the role of the news industry.

Conventional models concentrate on what the journalist perceives as news. But the news process is a two way transaction, involving both news producer (the journalist) and the news receiver (the audience), although the boundary between the two is rapidly blurring with the growth of citizen journalism and interactive media. Little has been done to define equivalent factors that determine audience perception of news. This is largely because it would appear impossible to define a common factor, or factors, that generate interest in a mass audience. Basing his judgement on many years as a newspaper journalist Hetherington states that: " anything which threatens people's peace, prosperity and well being is news and likely to make headlines." Whyte Venables suggests audiences may interpret news as a risk signal. Psychologists and primatologists have shown that apes and humans constantly monitor the environment for information that may signal the possibility of physical danger or threat to the individual's social position. This receptiveness to risk signals is a powerful and virtually universal survival mechanism. A "risk signal" is characterized by two factors, an element of change (or uncertainty) and the relevance of that change to the security of the individual. The same two conditions are observed to be characteristic of news. The news value of a story, if defined in terms of the interest it carries for an audience, is determined by the degree of change it contains and the relevance that change has for the individual or group. Analysis shows that journalists and publicists manipulate both the element of change and relevance ('security concern') to maximize, or some cases play down, the strength of a story. Security concern is proportional to the relevance of the story for the individual, his or her family, social group and societal group, in declining order. At some point there is a Boundary of Relevance, beyond which the change is no longer perceived to be relevant, or newsworthy. This boundary may be manipulated by journalists, power elites and communicators seeking to encourage audiences to exclude, or embrace, certain groups: for instance, to distance a home audience from the enemy in time of war, or conversely, to highlight the plight of a distant culture so as to encourage support for aid programs. In 2018, Hal Pashler and Gail Heriot published a study showing that perceptions of newsworthiness tend to be contaminated by a political usefulness bias. In other words, individuals tend to view stories that give them "ammunition" for their political views as more newsworthy. They give credence to their own views.

An evolutionary psychology explanation for why negative news have a higher news value than positive news starts with the empirical observation that the human perceptive system and lower level brain functions have difficulty distinguishing between media stimuli and real stimuli. These lower level brain mechanisms which function on a subconscious level make basic evaluations of perceptive stimuli, focus attention on important stimuli, and start basic emotional reactions. Research has also found that the brain differentiates between negative and positive stimuli and reacts quicker and more automatically to negative stimuli which are also better remembered. This likely has evolutionary explanations with it often being important to quickly focus attention on, evaluate, and quickly respond to threats. While the reaction to a strong negative stimulus is to avoid, a moderately negative stimulus instead causes curiosity and further examination. Negative media news is argued to fall into the latter category which explains their popularity. Lifelike audiovisual media are argued to have particularly strong effects compared to reading. Women have on average stronger avoidance reactions to moderately negative stimuli. Men and women also differ on average in how they enjoy, evaluate, remember, comprehend, and identify with the people in news depending on if the news are negatively or positively framed. The stronger avoidance reaction to moderately negative stimuli has been explained as it being the role of men in evolutionary history to investigate and potentially respond aggressively to threats while women and children withdrew. It has been claimed that negative news are framed according to male preferences by the often male journalists who cover such news and that a more positive framing may attract a larger female audience.