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Symbol used for cowardice or bravery

The white feather is a widely recognised propaganda symbol. It has, among other things, represented cowardice or conscientious pacifism; as in A. E. W. Mason's 1902 book The Four Feathers. In Britain during the First World War it was often given to males out of uniform by women to shame them publicly into signing up. In the United States armed forces, however, it is used to signify extraordinary bravery and excellence in combat marksmanship.

The use of the phrase "white feather" to symbolise cowardice is attested from the late 18th century, according to the Oxford English Dictionary. The OED cites A Classical Dictionary of the Vulgar Tongue (1785), in which lexicographer Francis Grose wrote "White feather, he has a white feather, he is a coward, an allusion to a game cock, where having a white feather, is a proof he is not of the true game breed". This was in the context of cockfighting, a common entertainment in Georgian England.

Shame was exerted upon men in England and France who had not taken the cross at the time of the Third Crusade. "A great many men sent each other wool and distaff, hinting that if anyone failed to join this military undertaking they were only fit for women's work". Wool played an important role in the medieval economy, and a distaff is a tool for spinning the raw material into yarn; the activities of textile production were so firmly associated with girls and women that "distaff" became a metonym for women's work.

At the start of World War I, Admiral Charles Fitzgerald, who was a strong advocate of conscription, wanted to increase the number of those enlisting in the armed forces. Therefore he organized on 30 August 1914 a group of thirty women in his home town of Folkestone to hand out white feathers to any men that were not in uniform. Fitzgerald believed using women to shame the men into enlisting would be the most effective method of encouraging enlistment. The group that he founded (with prominent members being the authors Emma Orczy and Mary Augusta Ward) was known as the White Feather Brigade or the Order of the White Feather. While the true effectiveness of the campaign is impossible to judge, it spread throughout several other nations in the empire. In Britain, it started to cause problems for the government when public servants and men in essential occupations came under pressure to enlist. That prompted Home Secretary Reginald McKenna to issue employees in state industries with lapel badges reading "King and Country" to indicate that they were serving the war effort. Likewise, the Silver War Badge, which was given to service personnel who had been honourably discharged by wounds or sickness, was first issued in September 1916 to prevent veterans from being challenged for not wearing uniform. Private Norman Demuth, who had been discharged from the British Army after he had been wounded in 1916, received numerous white feathers after he returned from the Western Front. In Forgotten Voices of the Great War, Demuth is quoted as saying:
"Almost the last feather I received was on a bus. I was sitting near the door when I became aware of two women on the other side talking at me, and I thought to myself, 'Oh Lord, here we go again'. One lent forward and produced a feather and said, 'Here's a gift for a brave soldier.' I took it and said, 'Thank you very much—I wanted one of those.' Then I took my pipe out of my pocket and put this feather down the stem and worked it in a way I've never worked a pipe cleaner before. When it was filthy I pulled it out and said, 'You know, we didn't get these in the trenches', and handed it back to her. She instinctively put out her hand and took it, so there she was sitting with this filthy pipe cleaner in her hand and all the other people on the bus began to get indignant. Then she dropped it and got up to get out, but we were nowhere near a stopping place and the bus went on quite a long way while she got well and truly barracked by the rest of the people on the bus. I sat back and laughed like mad." Supporters of the campaign were not easily put off. A woman who confronted a young man in a London park demanded to know why he was not in the army. "Because I am a German", he replied. He received a white feather anyway. Occasionally injured veterans were mistakenly targeted, such as Reuben W. Farrow who after being aggressively asked by a woman on a tram why he would not do his duty, turned around and showed his missing hand causing her to apologize. Roland Gwynne, later the mayor of Eastbourne (1929–1931), received a feather from a relative. That prompted him to enlist, and he would receive the Distinguished Service Order for bravery. The writer Compton Mackenzie, then a serving soldier, complained about the activities of the Order of the White Feather. He argued that "idiotic young women were using white feathers to get rid of boyfriends of whom they were tired". The pacifist Fenner Brockway said he received so many white feathers that he had enough to make a fan.

The white feather campaign was renewed during World War II.

In contrast, the white feather has been used by some pacifist organizations as an icon of abstinence from violence. In the 1870s, the Māori prophet of passive resistance Te Whiti o Rongomai promoted the wearing of white feathers by his followers at Parihaka. They are still worn by the iwi associated with that area, and by Te Ati Awa in Wellington. They are known as te raukura, which literally means the red feather, but metaphorically, the chiefly feather. They are usually three in number, interpreted as standing for "glory to God, peace on earth, goodwill toward people" (Luke 2:14). Albatross feathers are preferred but any white feathers will do. They are usually worn in the hair or on the lapel (but not from the ear). Some time after the war, pacifists found an alternative interpretation of the white feather as a symbol of peace. The apocryphal story goes that in 1775, Quakers in a Friends meeting house in Easton, New York were faced by a tribe of Indians on the war path. Rather than flee, the Quakers fell silent and waited. The Indian chief came into the meeting house and finding no weapons he declared the Quakers as friends. On leaving he took a white feather from his quiver and attached it to the door as a sign to leave the building unharmed. In 1937 the Peace Pledge Union sold 500 white feather badges as symbols of peace.

In the United States, the white feather has also become a symbol of courage, persistence, and superior combat marksmanship. Its most notable wearer was US Marine Corps Gunnery Sergeant Carlos Hathcock, who was awarded the Silver Star medal for bravery during the Vietnam War. Hathcock picked up a white feather on a mission and wore it in his hat to taunt the enemy. He was so feared by enemy troops that they put a price on his head. Its wear on combat headgear flaunts an insultingly easy target for enemy snipers.

The Order of the White Feather was the inspiration for the Weddings Parties Anything song "Scorn of the Women", which concerns a man who is deemed medically unfit for service when he attempts to enlist, and is unjustly accused of cowardice. In 1983, new wave band Kajagoogoo released their debut album called White Feathers, whose opener was the title track, a light hearted allegory for weak people, whereas the final track, Frayo, had a political flavour, referencing cowardice as the cause for an unchanging war torn world. In 1985, progressive rock band Marillion released an anti war song called "White Feather" as the ending track to their album Misplaced Childhood. In 2009, "White Feather" was released as the third single from the Wolfmother album entitled Cosmic Egg.

The novel The Four Feathers has been the basis of at least seven feature films, the most recent being The Four Feathers (2002), starring Heath Ledger. It was also parodied in the Dad's Army episode "The Two and a Half Feathers". In the 1980 BBC TV series To Serve Them All My Days, David Powlett Jones, a shell shocked officer, takes a position in a boys' school. Suspecting that fellow teacher Carter may be avoiding war duty, he muses, "I'd give a good deal to know whether he's really got a gammy knee", to which an acerbic colleague responds, "I suppose we couldn't get some chubby cherub to give him the white feather" as a means of accusing the suspected malingerer. The 2000 Canadian miniseries, Anne of Green Gables: The Continuing Story, includes a scene in which Anne Shirley's fiancé, Gilbert Blythe, receives a white feather from a young woman, despite the fact he is a medical doctor and therefore one who provides an essential service at home. He eventually does enlist, and much of the plot deals with Anne searching for him when he's declared missing in action. As noted above, in the original novels, it is Anne and Gilbert's son, Walter, who enlists after receiving a feather. In the short lived 2007 British period drama Lilies, the brother of the protagonists is discharged from the military during World War I after his boat sinks and he is one of a handful of shell shocked survivors. Billy gets sent and given numerous white feathers for his perceived cowardice, and begins to hallucinate them choking him. This is a recurring theme throughout the series. In the 2010 Australian film Beneath Hill 60 about real life soldier Oliver Woodward, Woodward, before enlisting, receives several feathers to which he jokingly states, "Just a few more feathers, and I'll have a whole chicken." In the first episode of the second season of Downton Abbey, a pair of young women interrupt a benefit concert to hand out white feathers to the men who have not enlisted, before being ordered out by an angry Earl of Grantham. In the 2021 film The King's Man, Conrad is given a white feather to shame him into enlisting in the British Army.

DC Comics' spoof superhero team the Inferior Five includes a cowardly archer named White Feather. He was intended as a reference to DC Comics' more heroic character Green Arrow and similar "super archer" characters.