Cornetto: Италиялық мұздақ конусының тарихы мен брендтері

Italian brand of ice cream

Cornetto , meaning "little horn" in Italian, is an Italian brand of ice cream cone dessert, which is manufactured and owned by parent company Unilever. Cornetto are sold as part of the Heartbrand product line, known internationally by different names, including Algida in Italy, Wall's in the UK and Pakistan, HB in the Republic of Ireland, Frigo in Spain, and Kwality Wall's in India. Many variations of the product exist, ranging from milk based ice cream to vegetable fat based dessert.

For a long time, the idea of selling frozen ice cream cones had been impractical, as the ice cream would soak into the moist cone during the manufacturing process and make it soggy and unpalatable when served. In 1959, Spica, an Italian ice cream manufacturer based in Naples, overcame this problem by insulating the inside of the waffle cone from the ice cream with a coating of oil, sugar, and chocolate. In 1976 the patent was acquired by Unilever, which began marketing the product in Italy through the Algida brand and abroad through other subsidiaries, including Wall's in the UK and Pakistan, HB in Ireland, Frigo in Spain and Kwality Wall's in India. They are sold in many different sizes throughout Europe in sizes ranging from 28 ml Miniatures to 260 ml King Cones, though the 90 ml and 125 ml sizes tend to be the most popular. On March 19, 2024, Unilever announced it would divest its ice cream brands and cut 7,500 jobs in order to make “a simpler, more focused and higher performing Unilever.” Included in the spin off are Ben & Jerry's, Cornetto, Magnum, Talenti, and Wall’s. The divestment is expected to be completed by the end of 2025.

In the Philippines, the "sarap ng 20 Pesos" campaign was launched in 2008, relying on humour and focused on the product's affordability, with skits that centre on things one cannot afford with 20 pesos and suggesting that the audience should buy a Cornetto instead. "Mag Cornetto ka na lang" and "Hanggang saan aabot ang 20 pesos mo?" were used as slogans for the campaign. By May 2011, 30 story lines had been produced. In 2019, the SRP price of Cornetto became 25 pesos. However, in 2023, this was reverted back to 20 pesos again. The television advertisement entitled "Tugs", which is part of the campaign, was selected as the Adobo Ad of the Year for 2010 through online voting at the ad agency band night "Lakihan Mo Logo 14".