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1970 studio album by David Bowie

The Man Who Sold the World is the third studio album by the English musician David Bowie, originally released through Mercury Records in the United States on 4November 1970 and in the United Kingdom on 10April 1971. Produced by Tony Visconti and recorded in London from April to May 1970, the album features the first appearances on a Bowie record of future Spiders from Mars members Mick Ronson and Mick Woodmansey. Following the largely acoustic and folk rock sound of David Bowie (1969), The Man Who Sold the World marked a shift toward hard rock, with elements of blues rock. The lyrics are darker than his previous releases, exploring themes of insanity, religion, technology and war. None of its songs were released as singles; some tracks appeared as B sides between 1970 and 1973. Originally titled Metrobolist, a play on the film Metropolis (1927), the title was changed at the last minute by Mercury without Bowie's consultation. The album was released with different cover artwork in the US and the UK. For the US release, the artwork was a cartoon like drawing by Michael J. Weller of a cowboy in front of an asylum. The UK cover by Keith MacMillan features Bowie wearing a Michael Fish designed blue dress. A 1972 reissue by RCA Records featured a black and white picture of Bowie's then current character Ziggy Stardust; reissues since 1990 have revived the original UK artwork. The Man Who Sold the World was originally better received by music critics in the US than in the UK. Nevertheless, it was a commercial failure in both countries; the 1972 reissue managed to chart in both the US and the UK. Retrospectively, the album has been praised by critics for the band's performance and the unsettling nature of its music and lyrics, being considered by many to be the start of Bowie's "classic period". It has since been reissued multiple times and was remixed in 2020, under its original title Metrobolist, for its 50th anniversary.

David Bowie's breakthrough single "Space Oddity" was released in July 1969, bringing him commercial success and attention. However, its parent album, David Bowie (Space Oddity), released later that year, was not as successful, partly due to the failure of Philips Records to promote the album efficiently. By 1970, the attention Bowie had garnered from "Space Oddity" had dissipated and his follow up single, "The Prettiest Star", failed to chart. Realising that his potential as a solo artist was dwindling, Bowie decided to form a band with bassist Tony Visconti, who previously worked with Bowie on Space Oddity, and drummer John Cambridge. Calling themselves Hype, the group still needed a guitarist. On 2February 1970, Bowie met guitarist Mick Ronson following a performance at the Marquee Club in London. The two connected immediately and agreed to work together. Following their meeting, Ronson joined Hype. For the group's performances, the members wore flamboyant superhero like costumes. Bowie halted Hype performances at the end of March 1970 so he could focus on recording and songwriting, as well as resolve managing disputes with his manager Kenneth Pitt. The new single version of the Space Oddity track "Memory of a Free Festival" and an early attempt at "The Supermen" were recorded during this time. Cambridge was dismissed from Hype at the end of March, with a new drummer, Mick "Woody" Woodmansey, joining the group at the suggestion of Ronson. According to biographer Kevin Cann, Cambridge was dismissed by Bowie, but according to biographer Nicholas Pegg, Visconti recalled that the dismissal was Ronson's request. On his first impression of Bowie, Woodmansey said in 2015: "This guy was living and breathing being a rock & roll star." By April 1970, the four members of Hype were living in Haddon Hall, Beckenham, an Edwardian mansion converted to a block of flats that was described by one visitor as having an ambiance "like Dracula's living room". Ronson and Visconti built a makeshift studio under the grand staircase at Haddon Hall; Bowie recorded many of his early 1970s demos there.

Recording for The Man Who Sold the World began on 17April 1970 at Advision Studios in London, with the group beginning work on "All the Madmen". The next day, Ralph Mace was hired to play the Moog synthesiser, borrowed from George Harrison, During this time, Bowie terminated his contract with Pitt and met his future manager Tony Defries, who assisted Bowie in the termination. Recording moved to Trident Studios in London on 21April and continued there for the rest of April until mid May. On 4May, the band recorded "Running Gun Blues" and "Saviour Machine", the latter of which was originally the working title for the title track, before Bowie reworked the song into a different melody to form the final version of "Saviour Machine". Recording and mixing was moved back to Advision on 12May and completed ten days later. Bowie recorded his vocal for the title track on the final day. As Bowie was preoccupied with his new wife Angie at the time, as well as his managerial issues, the music was largely arranged by Ronson and Visconti. Ronson used the sessions to learn about many production and arrangement techniques from Visconti. Although Bowie is officially credited as the composer of all music on The Man Who Sold the World, author Peter Doggett quoted Visconti as saying that "the songs were written by all four of us. We'd jam in a basement, and Bowie would just say whether he liked them or not." In Doggett's narrative, "The band (sometimes with Bowie contributing guitar, sometimes not) would record an instrumental track, which might or might not be based upon an original Bowie idea. Then, at the last possible moment, Bowie would reluctantly uncurl himself from the sofa on which he was lounging with his wife, and dash off a set of lyrics." Conversely, Bowie was quoted in a 1998 interview as saying, "I really did object to the impression that I did not write the songs on The Man Who Sold the World. You only have to check out the chord changes. No one writes chord changes like that." "The Width of a Circle" and "The Supermen", for example, were already in existence before the sessions began.

The Man Who Sold the World was a departure from the largely acoustic and folk rock sound of Space Oddity. According to music critic Greg Kot, it marked Bowie's change of direction into hard rock. Featuring an "oh, by jingo" chant that is reminiscent of music hall numbers, the lyrics follow a group of innocent children who have not experienced the corruptions of adulthood. Similar to "The Supermen", the song references the works of Nietzsche and has been described by Buckley and Pegg as an underrated gem.

The lyrics of "Running Gun Blues" discuss gun toting assassins and Vietnam War commentary, specifically the Mỹ Lai massacre of 1968. Although the lyrics reflect the themes of Space Oddity, the music reflects the predominant hard rock style of The Man Who Sold the World and points to Bowie's future musical direction. Similar to the previous track, "Saviour Machine" is rooted in blues rock and hard rock. The lyrics explore the concept of computers overtaking the human race; Bowie's metallic like vocal performance enhances the scenario. Like the majority of the tracks, "She Shook Me Cold" was mostly created by Ronson, Visconti and Woodmansey without Bowie's input. Spitz compares the song's blues style to Led Zeppelin, while O'Leary and Pegg write that Ronson was attempting to emulate Cream's Jack Bruce. The lyrics explores a sexual conquest that is similar to "You Shook Me" (then recently covered by Jeff Beck) and Robert Johnson's "Love in Vain". The album's title track has been described by multiple reviewers as "haunting". Musically, it is based around a "circular" guitar riff from Ronson. The lyrics are cryptic and evocative, being inspired by numerous poems, including "Antigonish" (1899) by William Hughes Mearns. The narrator has an encounter with a kind of doppelgänger, as suggested in the second chorus where "I never lost control" is replaced with "We never lost control". Bowie's vocals are heavily "phased" throughout and contain none of the, in Doggett's words, "metallic theatrics" that are found on the rest of the album. The song also features güiro percussion, which Pegg describes as "sinister". "The Supermen" prominently reflects the themes of Nietzsche, particularly his theory of Übermensch, or "Supermen". Like other tracks on the album, the song is predominantly hard rock. It was described by Bowie in 1973 as a "period piece", and later "pre fascist".

The original 1970 US release of The Man Who Sold the World employed a cartoon like cover drawing by Bowie's friend Michael J. Weller, featuring a cowboy in front of Cane Hill asylum. Weller, whose friend was a patient there, suggested the idea after Bowie had asked him to create a design that would capture the music's foreboding tone. Drawing on pop art styles, he depicted a dreary main entrance block to the hospital with a damaged clock tower. For the design's foreground, Weller used a photograph of actor John Wayne to draw a cowboy figure wearing a ten gallon hat and holding a rifle, which was meant to be an allusion to the song "Running Gun Blues". Bowie suggested Weller incorporate the "exploding head" signature on the cowboy's hat, a feature he had previously used on his posters while a part of the Arts Lab. He also added an empty speech balloon for the cowboy figure, which was intended to include the line "roll up your sleeves and show us your arms"—a pun on record players, guns, and drug use—but Mercury found the idea too risqué and the balloon was left blank. According to Pegg, "at this point, [Bowie's] intention was to call the album Metrobolist, a play on Fritz Lang's 1927 film Metropolis; the title remained on the tape boxes even after Mercury had released the LP in America as The Man Who Sold the World". Bowie was enthusiastic about the finished design, but soon reconsidered the idea and had the art department at Philips Records, a subsidiary of Mercury, enlist photographer Keith MacMillan to shoot an alternate cover. The shoot took place in a "domestic environment" of the Haddon Hall living room, where Bowie reclined on a chaise longue in a cream and blue satin "man's dress", an early indication of his interest in exploiting his androgynous appearance. The dress was designed by British fashion designer Michael Fish. It has been said that Bowie's "bleached blond locks, falling below shoulder level" in the photo were inspired by a Pre Raphaelite painting by Dante Gabriel Rossetti. In the United States, Mercury rejected MacMillan's photo and released the album with Weller's design as its cover, much to the displeasure of Bowie, although he successfully lobbied the record label to use the photo for the release in the United Kingdom. In 1972, he said Weller's design was "horrible" but reappraised it in 1999, saying he "actually thought the cartoon cover was really cool". While promoting The Man Who Sold the World in the US, Bowie wore the Fish dress in February 1971 on his first promotional tour and during interviews, despite the fact that the Americans had no knowledge of the then unreleased UK cover. The 1971 German release's artwork presented a winged hybrid creature with Bowie's head and a hand for a body, preparing to flick the Earth away. The 1972 worldwide reissue by RCA Records used a black and white picture of Ziggy Stardust on the sleeve. The image remained the cover art on reissues until 1990 when the Rykodisc release reinstated the UK "dress" cover. The "dress" cover has appeared on subsequent reissues of the album. In 2011, when the Victoria and Albert Museum in London was putting together the list of Bowie artifacts for the David Bowie Is show, the curators asked for the dress to display, but found that the dress had gone missing from Bowie's collection.

The Man Who Sold the World was released in the US through Mercury on 4November 1970, with the catalogue number SR 61325. Bowie was initially aggravated that Mercury had retitled the album from his preferred title of Metrobolist without his consultation, but following its release in the US, Bowie attempted to persuade the label to retitle the album Holy Holy after his newly released single of the same name. Following the commercial flop of "Holy Holy", the title remained The Man Who Sold the World for the UK release. According to Cann, the album was disliked by Mercury executives. However, it was played on US radio stations frequently and the "heavy rock content" increased interest in Bowie. Cann also writes that The Man Who Sold the World developed an underground following and laid "solid foundations" for Ziggy Stardust. None of the songs from the album were released as singles at the time, although a promo version of "All the Madmen" was issued in the US in 1970. Mercury released "All the Madmen" as a single, with Space Oddity "Janine" on the B side, but withdrew it. The same song appeared in Eastern Europe during 1973, as did "The Width of a Circle". "Black Country Rock" was released as the B side of "Holy Holy" in the UK in January 1971, shortly before the release of The Man Who Sold the World. The title track appeared as the B side of both the US single release of "Space Oddity" in 1972 and the UK release of "Life on Mars?" in 1973.

The Man Who Sold the World was initially a commercial failure. Pegg writes that by the end of June 1971, the album had sold only 1,395 copies in the US. The same year, Bowie stated: "[it] sold like hotcakes in Beckenham, and nowhere else". The album's 1990 reissue charted again on the UK Albums Chart, peaking at number 66. Colman Andrews of Phonograph Record felt that record was a mixed bag, finding the lyrics both good and bad and Bowie's voice to be undistinguishable from other British artists, but enjoyed his vocal performance. Overall, Andrews stated, "[The Man Who Sold the World] TRIES to define some new province of modern music, even if it's not completely successful. For that alone it deserves some attention." The Village Voice critic Robert Christgau considered the album and its predecessor to be "overwrought excursions". Mike Saunders from Who Put the Bomp magazine included The Man Who Sold the World in his ballot of 1971's top 10 albums for the first annual Pazz & Jop poll of American critics, published in The Village Voice in February 1972.

After the completion of The Man Who Sold the World, Bowie became less active in both the studio and on stage. His contract with music publisher Essex had expired and Defries, his new manager, was facing prior contractual challenges. In August 1970, Visconti parted ways with Bowie owing to his dislike of Defries and his frustration with Bowie's lack of enthusiasm during the making of The Man Who Sold the World; it was the last time he would see the artist for three or four years. Ronson and Woodmansey also departed due to other personal conflicts with Bowie. Despite his annoyance with Bowie during the sessions, Visconti still rated The Man Who Sold the World as his best work with him until his fourteenth studio album Scary Monsters (and Super Creeps) (1980). Although his new single "Holy Holy", recorded in November 1970 and released in January 1971, was a commercial flop, the single earned Bowie a contract with music publisher Chrysalis. The critical success of the album in the US prompted Mercury to send Bowie on a promotional radio tour of the country in February 1971. Upon his return, he wrote the majority of the material that would appear on the follow up albums Hunky Dory (1971) and Ziggy Stardust. Bowie also convened with Ronson and Woodmansey, who returned to play on both records. Following the commercial disappointment of Hunky Dory, Bowie finally found commercial success with Ziggy Stardust in 1972. Ronson and Woodmansey, along with bassist Trevor Bolder, would become famous as the Spiders from Mars.

The Man Who Sold the World has been retrospectively described by Bowie's biographers and commentators as the beginning of Bowie's artistic growth, many considering it the first album where he began to find his sound. Buckley has described it as "the first Bowie album proper", and NME critics Roy Carr and Charles Shaar Murray stated, "this is where the story really starts". Erlewine cited The Man Who Sold the World as the beginning of Bowie's "classic period". The album has been praised for the band's performance and the unsettling nature of its music and lyrics. In a review for AllMusic, Erlewine complimented its "tight, twisted heavy guitar rock that appears simple on the surface but sounds more gnarled upon each listen". Douglas Wolk of Pitchfork called the album the "dark horse" of Bowie's catalogue. Comparing The Man Who Sold the World to its predecessor, he praised the arrangements as tougher and "more effective", and complimented his artistic growth. In his journal, Kurt Cobain of Nirvana listed it at number 45 on his top 50 favourite albums list. The title track provided an unlikely hit for Scottish pop singer Lulu, which was produced by Bowie and Ronson, and would be covered by many artists over the years, including Richard Barone in 1987, and Nirvana in 1993 for their live album MTV Unplugged in New York.

The Man Who Sold the World was first released on CD by RCA in 1984. The album was reissued by Rykodisc/EMI in 1990 with bonus tracks, including a 1971 rerecording of "Holy Holy" that had originally been issued as a B side in 1974. "Holy Holy" was incorrectly described in the liner notes as the original single version recorded in 1970. Bowie vetoed inclusion of the earlier recording, and the single remained its only official release until 2015, when it was included on Re:Call 1, part of the Five Years (1969–1973) compilation. Additionally, the liner notes incorrectly listed the personnel for "Lightning Frightening" as those who played with Bowie during the Space Oddity period, when in fact the personnel were members of the Arnold Corns sessions proto group. In 1999, The Man Who Sold the World was reissued again by Virgin/EMI, without the bonus tracks but with 24 bit digitally remastered sound. In 2015, the album was remastered for the Five Years (1969–1973) box set. On 6 November 2020, the album was reissued by Parlophone under its working title of Metrobolist to commemorate its 50th anniversary. The reissue featured an updated version of the original Weller artwork as its official cover. For this release, Visconti remixed every song, except "After All", because he felt the original mix (as remastered in 2015) was "perfect as is". In 2021, a companion 2 CD set called The Width of a Circle was announced to celebrate the 50th anniversary of the British release. A press notice stated that the collection, released on 28 May, will "feature non album singles, a BBC In Concert session, music for a TV play and further Visconti remixes wrapping up (Bowie's) recordings from 1970 and revealing the first sonic steps toward Hunky Dory".