Heineken

Pale lager beer by the Dutch brewing company Heineken N. V.
the lager beer

Heineken Lager Beer (Heineken Pilsener), or simply Heineken , is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N. V. Heineken beer is sold in a green bottle with a red star.

Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands. As of 2022, Heineken is sold in 192 countries. They have also been incorporated with numerous beer brands in countries all over the world, including Mexico, China, Australia and various countries in Africa.

Heineken was the major sponsor of UEFA Champions League and the UEFA Super Cup, UEFA Euro and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition. In 1989 "10 Green Bottles Hanging On The Wall" was a popular advert. Dating back to 1997's Tomorrow Never Dies, Heineken has retained a longstanding relationship with the Bond franchise, consecutively being featured in 8 of their films, including No Time To Die (2021). While it is usually the supporting characters seen drinking Heineken, Bond himself is seen drinking Heineken beer in Skyfall (2012) and Spectre (2015). As a long term brand investment, Heineken reportedly spent $45 million for its inclusion on Skyfall alone, some $25 million more than Bond actor Daniel Craig's pre residual salary. As of 2015, it is the brand's largest global marketing platform. In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix. During races, Heineken also puts its "When You Drink, Never Drive" advertising campaign all over the race as a campaign to end drunk driving. In August 2021, Heineken signed a multi year deal with W Series as the global partner for all Women single seater racing series. Starting with the 2020–24 cycle, Heineken became the sponsors of UEFA Europa League and UEFA Europa Conference League through Heineken 0.0 brands. In 2023, Heineken celebrated its 150th anniversary.

At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like Affligem, Amstel etc. ), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched 61 new products on the Russian market last year, according to investigators from Follow the Money, based on an overview of 2022 by Heineken Russia. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure of Coca Cola and Pepsi from Russia, which Heineken "cynically" used to "enter the non alcoholic carbonated beverage market". Heineken announced even more investments for 2023, including more modern packaging and new flavors. However, in August 2023, the company announced it had received necessary approvals to sell its Russian operations to Arnest Group for €1, completing its withdrawal process. The company expects a total loss of $323 million as a result of the deal.