Celebrity worship syndrome

Disorder involving obsession with celebrities
Celebrity worship syndrome (CWS) or celebrity obsession disorder (COD) is an obsessive addictive disorder in which a person becomes overly involved with the details of a celebrity's personal and professional life. Psychologists have indicated that though many people obsess over film, television, sport and pop stars, the only common factor between them is that they are all figures in the public eye. Written observations of celebrity worship date back to the 19th century.

Simple obsessional stalking constitutes a majority of all stalking cases, anywhere from 69 to 79%, and is dominated by males. This form of stalking is generally associated with individuals who have shared previous personal relationships with their victims. However, this is not necessarily the case between a common member of the public exhibiting celebrity worship syndrome and the famous person with whom they are obsessed. Individuals that meet the criteria of being labeled as a "simple obsessional stalker" tend to share a set of characteristics including an inability to have successful personal relationships in their own lives, social awkwardness, feelings of powerlessness, a sense of insecurity, and very low self esteem. Of these characteristics, low self esteem plays a large role in the obsession that these individuals develop with their victim, in this case, the famous person. If the individual is unable to have any sort of connection to the celebrity with which they are obsessed, their own sense of self worth may decline.

This level of admiration is linked to a celebrity's ability to capture the attention of their fans. Entertainment social celebrity worship is used to describe a relatively low level of obsession. An example of a typical entertainment social attitude would be "My friends and I like to discuss what my favorite celebrity has done." It may also be seen in the form of obsessively following celebrities on social media, although considered the lowest level of celebrity worship. It has been seen to have a number of negative effects with regards the development of unhealthy eating tendencies (eating disorders), anxiety, depression, poor body image and low self esteem, especially in young adolescents aged 13 to mid 20s. This can be supported by a study carried out on a group of female adolescents between the ages of (17–20).

This is an intermediate level of obsession that is associated with neuroticism as well as behaviors linked to psychoticism. An example of an intense personal attitude toward a celebrity would include claims such as "I consider my favorite celebrity to be my soul mate." The effects of intense personal celebrity worship on body image are seen in some cases of cosmetic surgery. Females who have high levels of obsession are more accepting of cosmetic surgery than those who do not obsess over celebrities to this extent.

As the name suggests, individuals who demonstrate this sort of stalking behavior develop a love obsession with somebody who they have no personal relation to. Love obsessional stalking accounts for roughly 20–25% of all stalking cases. The people that demonstrate this form of stalking behavior are likely to have a mental disorder, commonly either schizophrenia or paranoia. Individuals that are love obsessional stalkers often convince themselves that they are in fact in a relationship with the subject of their obsession. For example, a woman who had been stalking David Letterman for a total of five years claimed to be his wife when she had no personal connection to him.

Erotomanic, originating from the word erotomania, refers to stalkers who genuinely believe that their victims are in love with them. The victims in this case are almost always well known within their community or within the media, meaning that they can range from small town celebrities to famous personalities from Hollywood. Comprising less than 10% of all stalking cases, erotomanic stalkers are the least common. Unlike simple obsessional stalkers, a majority of the individuals in this category of stalking are women. Similar to love obsessional stalkers, the behavior of erotomanic stalkers may be a result of an underlying psychological disorder such as schizophrenia, bipolar disorder, or major depression. Individuals who have erotomania tend to believe that the celebrity with whom they are obsessed with is utilizing the media as a way to communicate with them by sending special messages or signals. Although these stalkers have unrealistic beliefs, they are less likely to seek any form of face to face interaction with their celebrity obsession, therefore posing less of a threat to them.

This classification is the most severe level of celebrity worship. It is characterized by pathological attitudes and behaviors, as a result of celebrity worship. This includes willingness to commit crime on behalf of the celebrity who is the object of worship, or to spend money on common items used by the celebrity at some point, such as napkins.

Evidence indicates that poor mental health is correlated with celebrity worship. Researchers have examined the relationship between celebrity worship and mental health in United Kingdom adult samples. One study found evidence to suggest that the intense personal celebrity worship dimension was related to higher levels of depression and anxiety. Similarly, another study in 2004, found that the intense personal celebrity worship dimension was not only related to higher levels of depression and anxiety, but also higher levels of stress, negative affect, and reports of illness. Both these studies showed no evidence for a significant relationship between either the entertainment social or the borderline pathological dimensions of celebrity worship and mental health. Another correlated pathology examined the role of celebrity interest in shaping body image cognitions. Among three separate UK samples (adolescents, students, and older adults), individuals selected a celebrity of their own sex whose body/figure they liked and admired, and then completed the Celebrity Attitude Scale along with two measures of body image. Significant relationships were found between attitudes toward celebrities and body image among female adolescents only. Though low levels of celebrity worship (entertainment social) are not associated with any clinical measures, medium levels of celebrity worship (intense personal) are related to fantasy proneness (approximately 10% of the shared variance), while high levels of celebrity worship (borderline pathological) share a greater association with fantasy proneness (around 14% of the shared variance) and dissociation (around 3% of the shared variance, though the effect size of this is small and most probably due to the large sample size). This finding suggests that as "celebrity worship becomes more intense, and the individual perceives having a relationship with the celebrity, the more the individual is prone to fantasies." Celebrity worship syndrome can lead to the manifestation of unhealthy tendencies such as materialism and compulsive buying, which can be supported by a study carried out by Robert. A. Reeves, Gary. A. Baker and Chris. S. Truluck. The results of this study link high rates of celebrity worship to high rates of materialism and compulsive buying. A number of historical, ethnographic, netnographic and auto ethnographic studies in diverse academic disciplines such as film studies, media studies, cultural studies and consumer research, which – unlike McCutcheon et al. focused mainly on a student sample (with two exceptions) – have actually studied real fans in the field, have come to very different conclusions that are more in line with Horton & Wohl's original concept of parasocial interaction or an earlier study by Leets.