Жарнамалық ұрандар мен айқалдар

Short phrases used in advertising campaigns
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

According to the 1913 Webster's Dictionary, a slogan derives from the Scottish Gaelic "sluagh ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. In Japan, advertising slogans are called catch copy (キャッチコピー) or catchphrase (キャッチフレーズ).

Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. Slogans often unify diverse corporate advertising pieces across different mediums.

In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. The phrase, which first appeared in a Beechams advertisement in the St Helens Intelligencer, was first said to be uttered by a satisfied lady purchaser from St Helens, Lancashire, the founder's home town.