Маркетологдағы демографиялық талдау түрлері

Form of demographic analysis used by marketers

A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency. This is done by using gathered data to determine how to advertise products or services to specific audiences and identify gaps in marketing strategy. By focusing on a specific audience, a company can more efficiently spend advertising resources to maximize sales. This tactic is more direct than simply advertising on the basis that everyone is a potential consumer; while this may be true, it does not capitalize on the increased returns that more focused marketing can generate. Traditional demographic profiling involves gathering information on large groups of people in order to identify common trends,Unreliable source: date=July 2020 such as changes in population size or composition over time. These trends can be identified by analyzing data gained through surveys, censuses, in store purchase information, records, registries, and so on. A comprehensive demographic profile is a powerful tool for marketing. Detailed information about potential customers provides insight into how to best sell them a product.

Historically, a census has been the most important tool when it comes to tracking demographic data such as population, births, deaths, and relationship status. The United States census was first introduced in 1790 and has been taken every 10 years since under constitutional law. While the questions in the US Census vary each decade, its aim is to quantifiable measure characteristics about the residents within its borders, such as marital status, age, sex, race, education status, employment status, and location. Even though the US Census is the most relied on tool for collecting this information, it still has its flaws, such as overcount and undercount, which have caused controversy in previous years. Metadata provides a modern method of constructing demographic profiles. Unreliable source: date=July 2020 Certain types of digital metadata are generated by a user's online behavior—such as which websites are frequently visited, the amount of time spent on each website, the website interactions or purchase history, and which other users were interacted with—and serve as a digital footprint. Metadata collection is so pervasive that businesses record most aspects of a user's online activity. Unreliable source: date=July 2020