Классикалық рок радио форматының тарихы

US radio format
a radio format

Classic rock is a radio format that developed from the album oriented rock (AOR) format in the early 1980s. primarily focusing on commercially successful blues rock and hard rock popularized in the 1970s AOR format. The radio format became increasingly popular with the baby boomer demographic by the end of the 1990s. Although classic rock has mostly appealed to adult listeners, music associated with this format received more exposure with younger listeners with the presence of the Internet and digital downloading. Some classic rock stations also play a limited number of current releases which are stylistically consistent with the station's sound, or by heritage acts which are still active and producing new music. Among academics and historians, classic rock has been discussed as an effort by critics, media, and music establishments to canonize rock music and commodify 1960s Western culture for audiences living in a post baby boomer economy. The music selected for the format has been identified as predominantly commercially successful songs by white male acts from the Anglosphere, expressing values of Romanticism, self aggrandizement, and politically undemanding ideologies. It has been associated with the album era (1960s–2000s), particularly the period's early pop/rock music.

The classic rock format evolved from AOR radio stations that were attempting to appeal to an older audience by including familiar songs of the past with current hits. In 1980, AOR radio station M105 in Cleveland began billing itself as "Cleveland's Classic Rock", playing a mix of rock music from the mid 1960s to the present. Similarly, WMET called itself "Chicago's Classic Rock" in 1981. In 1982, radio consultant Lee Abrams developed the "Timeless Rock" format, which combined contemporary AOR with rock hits from the 1960s and 1970s. KRBE, an AM station in Houston, was an early classic rock radio station. In 1983, program director Paul Christy designed a format which played only early album rock, from the 1960s and early 1970s, without current music or any titles from the pop or dance side of Top 40. Another AM station airing classic rock, beginning in 1983, was KRQX in Dallas Fort Worth. KRQX was co owned with an album rock station, 97.9 KZEW. Management saw the benefit in the FM station appealing to younger rock fans and the AM station appealing a bit older. The ratings of both stations could be added together to appeal to advertisers. Classic rock soon became the widely used descriptor for the format and became the commonly used term among the general public for early album rock music. In the mid 1980s, the format's widespread proliferation came on the heels of Jacobs Media's (Fred Jacobs) success at WCXR, in Washington, D. C., and Edinborough Rand's (Gary Guthrie) success at WZLX in Boston. Between Guthrie and Jacobs, they converted more than 40 major market radio stations to their individual brand of classic rock over the next several years. Billboard magazine's Kim Freeman posits that "while classic rock's origins can be traced back earlier, 1986 is generally cited as the year of its birth". By 1986, the success of the format resulted in oldies accounting for 60–80% of the music played on album rock stations. Although it began as a niche format spun off from AOR, by 2001, classic rock had surpassed album rock in market share nationally. During the mid 1980s, the classic rock format was mainly tailored to the adult male demographic ages 25–34, which remained its largest demographic through the mid 1990s. As the format's audience aged, its demographics skewed toward older age groups. By 2006, the 35–44 age group was the format's largest audience; by 2014, the 45–54 year old demographic was the largest.

Typically, classic rock stations play rock songs from the mid 1960s through the 1980s and began adding 1990s music in the early 2010s. Most recently, there has been a "newer classic rock" under the slogan of the next generation of classic rock. Stations such as WLLZ in Detroit, WBOS in Boston, and WKQQ in Lexington play music focusing more on harder edge classic rock from the 1980s to the 2000s. Some of the artists that are featured heavily on classic rock radio are the Beatles, Pink Floyd, Genesis, Aerosmith, AC/DC, Quiet Riot, Bruce Springsteen, John Mellencamp, Def Leppard, Boston, the Cars, Fleetwood Mac, Billy Joel, Elton John, Bryan Adams, Eric Clapton, the Who, Van Halen, Rush, Black Sabbath, U2, Guns N' Roses, Lynyrd Skynyrd, Eagles, the Doors, Kiss, Styx, Queen, Led Zeppelin, "(I Can't Get No) Satisfaction" (1965), "Under My Thumb" (1966), "Paint It Black" (1966), and "Miss You" (1978) are among their most popular selections, with Complex calling the latter "an eternal mainstay on classic rock radio". A 2006 Rolling Stone article noted that teens were surprisingly interested in classic rock and speculated that the interest in the older bands might be related to the absence of any new, dominant sounds in rock music since the advent of grunge.

quote box|quoted=1|quote=Ideologically, 'classic rock' serves to confirm the dominant status of a particular period of music history – the emergence of rock in the mid 1960s – with its associated values and set of practices: live performance, self expression, and authenticity; the group as the creative unit, with the charismatic lead singer playing a key role, and the guitar as the primary instrument. This was a version of classic Romanticism, an ideology with its origins in art and aesthetics.|source=— Roy Shuker (2016) Classic rock has also been associated with the album era (1960s–2000s), by writers Bob Lefsetz and Matthew Restall, who says the term is a relabeling of the "virtuoso pop/rock" from the era's early decades. The format's origins are traced by music scholar Jon Stratton to the emergence of a classic rock canon. This canon arose in part from music journalism and superlative lists ranking certain albums and songs that are consequently reinforced to the collective and public memory. Politically, the mindset underlying classic rock is regarded by Christgau as regressive. He says the music in this format abandoned ironic sensibilities in favor of unintellectual, conventional aesthetics rooted in Victorian era Romanticism, while downplaying the more radical aspects of 1960s counterculture, such as politics, race, African American music, and pop in the art sense. "Though classic rock draws its inspiration and most of its heroes from the '60s, it is, of course, a construction of the '70s," he writes in 1991 for Details magazine. "It was invented by prepunk/predisco radio programmers who knew that before they could totally commodify '60s culture they'd have to rework it—that is, selectively distort it till it threatened no one In the official rock pantheon the Doors and Led Zeppelin are Great Artists while Chuck Berry and Little Richard are Primitive Forefathers and James Brown and Sly Stone are Something Else." Shuker attributes the rise of classic rock radio in part to "the consumer power of the aging post war 'baby boomers' and the appeal of this group to radio advertisers". In his opinion, classic rock also produced a rock music ideology and discussion of the music that was "heavily gendered", celebrating "a male homosocial paradigm of musicianship" that "continued to dominate subsequent discourse, not just around rock music, but of popular music more generally."