Фрэнклин Рузвельттің радио сөздері: Халықпен тікелей байланыс

Series of radio broadcasts by United States president Franklin D. Roosevelt

The fireside chats were a series of evening radio addresses given by Franklin D. Roosevelt, the 32nd President of the United States, between 1933 and 1944. Roosevelt spoke with familiarity to millions of Americans about recovery from the Great Depression, the promulgation of the Emergency Banking Act in response to the banking crisis, the 1936 recession, New Deal initiatives, and the course of World War II. On radio, he quelled rumors, countered conservative dominated newspapers, and explained his policies directly to the American people. His tone and demeanor communicated self assurance during times of despair and uncertainty. Roosevelt was regarded as an effective communicator on radio, and the fireside chats kept him in high public regard throughout his presidency. Their introduction was later described as a "revolutionary experiment with a nascent media platform." The series of chats were among the first 50 recordings made part of the National Recording Registry of the Library of Congress, which noted it as "an influential series of radio broadcasts in which Roosevelt utilized the media to present his programs and ideas directly to the public and thereby redefined the relationship between President Roosevelt and the American people in 1933."

Roosevelt's radio audiences averaged 18 percent during peacetime, and 58 percent during the war. The fireside chats attracted more listeners than the most popular radio shows, which were heard by 30 to 35 percent of the radio audience. Roosevelt's fireside chat of December 29, 1940 was heard by 59 percent of radio listeners. His address of May 27, 1941, was heard by 70 percent of the radio audience. In advance of the address Roosevelt asked citizens to have a world map in front of them as they listened to him speak. "I'm going to speak about strange places that many of them never heard of—places that are now the battleground for civilization," he told his speechwriters. "I want to explain to the people something about geography—what our problem is and what the overall strategy of the war has to be. If they understand the problem and what we are driving at, I am sure that they can take any kind of bad news right on the chin." Sales of new maps and atlases were unprecedented, while many people retrieved old commercial maps from storage and pinned them up on their walls. This level of intimacy with politics made people feel as if they too were part of the administration's decision making process and many soon felt that they knew Roosevelt personally. Most importantly, they grew to trust him. The conventional press grew to love Roosevelt because they too had gained unprecedented access to the goings on of government. While many people revered Roosevelt for giving the speeches, there are some who have seen them as more detrimental than beneficial. A major criticism given about the fireside chats was this: “It can be argued that it is impracticable, that it rests on false assumptions about the nature of the American people, public opinion and Congress, and that the benefits of such a course are likely to be out‐weighed by the evils.” Fireside chats are a way to address the public directly, but besides that there is no way to control what the public does with that information, or how they use it. Another major critique among the usage of fireside chats is that by using them, one is more likely going to appeal to one side of an issue, essentially alienating anyone who is not in agreement. “The President may appeal successfully to a minority, even a majority, for its support, but if he does so by simultaneously creating a bitter, recalcitrant opposition that denies his authority and would resort even to violence to resist his policies, can one say that this is a successful President?”

Every U. S. president since Roosevelt has delivered periodic addresses to the American people, first on radio, and later adding television and the Internet. The practice of regularly scheduled addresses began in 1982 when President Ronald Reagan started delivering a radio broadcast every Saturday. Currently, presidents use newer and more advanced forms of communication using specific social media outlets to project to bigger groups of people. Recent presidents also use news broadcast stations to their benefit to communicate more efficiently with bigger audiences. President Barack Obama used the social media network Twitter for the first time in 2009 to address the public, much like Roosevelt did while giving his famous fireside chats.

The series of Roosevelt's 30 fireside chats were included with the first 50 recordings made part of the National Recording Registry of the Library of Congress. It is noted as "an influential series of radio broadcasts in which Roosevelt utilized the media to present his programs and ideas directly to the public and thereby redefined the relationship between the President and the American people."