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Brand of ice pops

Popsicle is a Good Humor Breyers brand of ice pop consisting of flavored, colored ice on a stick.

In 1905 in Oakland, California, 11 year old Francis William "Frank" Epperson was mixing a powdered flavoring for soft drinks with water. He accidentally left it on the back porch overnight, with a stirring stick still in it. That night, the temperature dropped below freezing, and the next morning, Epperson discovered the drink had frozen to the stick, inspiring the idea of a fruit flavored "popsicle". In 1922, he introduced the creation at a fireman's ball, where according to reports it was "a sensation". By 1924 Epperson had received a patent for his "frozen confectionery" which he called "the Epsicle ice pop". In 1925, Epperson sold the rights to the Popsicle to the Joe Lowe Company of New York, who set up a subsidiary called Popsicle Industries to sell the product. "I was flat and had to liquidate all my assets," he recalled years later. "I haven't been the same since." In 1987, Sara Lee sold the Canadian operations of Popsicle Industries to AmBrit Inc. In 1989, Good Humor, now a subsidiary of Unilever, bought the U. S. rights to the Popsicle from Gold Bond Ice Cream Company, and folded the U. S. operations of Popsicle Industries into their Good Humor Breyers division. In 1993, Unilever bought corporate assets of Isaley Klondike from Empire of Carolina, which included the Klondike bar brand, as well as the Canadian operations of Popsicle Industries. They thus re united the Popsicle brand both for the Canadian and U. S. markets under their Good Humor Breyers division.

In April 1939, a company mascot called Popsicle Pete was introduced on the radio program Buck Rogers in the 25th Century as having won the "Typical American Boy Contest." The character told listeners that they could win presents by sending wrappers from Popsicle products to the manufacturer. Pete continued to appear in the company's U. S. advertising campaigns until the 1989 acquisition by Good Humor. During the 1940s, Popsicle Pete ads were created by Woody Gelman and his partner Ben Solomon, and appeared on Popsicle brand packages for decades. The mascot was then reintroduced in Canada in 1988, and would feature in television commercials, promotions, and print advertisements up until 1996.

The Popsicle brand began expanding from its original flavors after being purchased by Good Humor Breyers in 1989. Under the Popsicle brand, Good Humor Breyers holds the trademark for both Creamsicle and Fudgsicle. Creamsicle's center is vanilla ice cream, covered by a layer of flavored ice. Fudgsicle, originally sold as Fudgicle, is a flat, frozen dessert that comes on a stick and is chocolate flavored with a texture somewhat similar to ice cream. Firecrackers are a brand of Popsicles that come in a shape resembling a firecracker (the top being red (cherry), the middle white (white lemon), and the bottom blue (blue raspberry)). These have a similar appearance to Wells Dairy's Blue Bunny's Bomb Pop. Yosicles are a brand of Popsicle that contain yogurt. Revello Bars are chocolate covered ice cream on a stick. Fruit Twisters are a brand of Popsicle that have fruit juice, milk and cane sugar.