Харвиз: История канадской сети ресторанов быстрого питания.

Canadian fast food hamburger restaurant chain
the Canadian fast food chain

Harvey's is a fast food restaurant chain operating in Canada, with locations in every province except British Columbia. It serves hamburgers, poutine, hot dogs, french fries, onion rings, and other traditional Canadian fast food fare. The chain is owned by Recipe Unlimited (previously known as Cara Operations). Opened in 1959, the company is one of Canada's longest standing Canadian owned and operated restaurants. It is known for its grilled burgers and for providing customers with a choice of various toppings. riffing off of the down home friendliness connoted by the Henry's Hamburgers chain that was already successful in the United States at the time (today, only one Henry's restaurant survives). As he was preparing to open the first restaurant in the summer of 1959, he saw an item in the now defunct Toronto Telegram indicating that the John Harvey Motors car dealership in the city was closing, and the sign — which simply designated it Harvey's — was available. Mauran obtained the sign and posted it outside his flagship store. The first franchised location was on the company owned property on Avenue Road. Subsequently, the land was purchased for additional locations to be developed and franchised in Etobicoke, Hamilton and Scarborough. In 1959, Harvey's introduced three original concepts in the drive in take out business. The first concept was for a customer to order, purchase and obtain a receipt, which was placed on the topping counter. The cash was immediately placed in the cash register, thereby controlling and monitoring cash, and keeping theft to a minimum. The second concept was to have the customer move along the counter, following his/her receipt, and then, at his/her request, have an employee customize his/her hamburger with a variety of toppings. The third concept — developed for its full line Swiss Chalet restaurants in Montreal — was to purchase potatoes from Prince Edward Island, have the franchisee wash and cut the fresh potatoes into oversized chips with skin on, and then deep fry and serve the chips on site. This approach was a distinction between thin pre frozen and pre cut French Fries of unknown origin that were being sold at the time. Ten years later, under different management, the number of toppings was substantially increased, and pre frozen and pre cut string French Fries were introduced, replacing the freshly cut PEI potato.

Harvey's Food Limited merged with Industrial Growth Limited in the early 1970s to form Foodcorp, led by president Bernie Syron. The company grew to operate 80 restaurants, and was acquired by Cara Operations in 1979, which has since rebranded as Recipe Unlimited.

After going through four different flagship burgers in twenty years, Harvey's introduced the Great Canadian as its flagship burger in 2010. It was discontinued in 2013 and replaced by the Angus burger, which has served as the chain's flagship burger since then. In February 2012 the first Harvey's location was demolished to make way for condominiums.

In October 2008, over 200 people were infected with the O157:H7 strain of E. coli due to contaminated onions at the North Bay, Ontario, location. There was a class action lawsuit against Harvey's; the end result was a cheque for $1,000 to $7,250 per victim.

There is no affiliation between Harvey's and the American hamburger chain Hardee's. The latter's parent company CKE Restaurants has been prevented from opening stores in Canada under the Hardee's name due to a trademark dispute. CKE has instead launched the Carl's Jr. brand in Canada.

Harvey's advertising takes the form of promotional coupons, social media presence on Facebook and television commercials.

On the last Sunday of May each year in 2007, 2008 and 2009, Harvey's held a Free Original Hamburger Day at all locations across Ontario and Quebec. The purpose of this event was to "celebrate Canada's best tasting burger" and to attract new customers who might not otherwise go into Harvey's. These events were loss leader sales where Harvey's hoped to sell side items and create customer loyalty. The event was extended across Canada in 2008, and later in 2009 to coincide with the chain's 50th anniversary. All these events were limited to one free burger per person. From 2010 onward, the event was changed to a "Free Burger Week" in June of every year, but now works as a "buy one, get one free" instead of a completely free burger. However, there is no longer a limit of one per person, and any burger (including chicken and veggie) can be obtained with the new deal.

Year English French 1970s "Harvey's makes a hamburger a beautiful thing." 1980s "Harvey's fait de bien bonnes choses, oui de bien bonnes choses." ("Harvey's doing really good things, yes, really good things.") 1980s–present "Harvey's makes your hamburger a beautiful thing." Early 1990s "Harvey's: beautiful choice." 1990s "Tu connais mes goûts, Harvey's." ("You know my tastes, Harvey's.") 1992–1993 "We make you spoiled with charbroiled." 1994–1995 "When you want what you want, you want Harvey's." 1999–2000 "Just the way you like it." 2000–2003 "Real. Big. Taste." "Du goût. Du vrai." ("Taste. The real thing.") 2003–2006 "Long live the grill." "Vive le grill." ("Long live the grill.") 2003–2006 "Noooo problem." 2003–2006 "Meat. Fire. Good." 2006–present "It's a beautiful thing." 2006–2010 "T'as du goût." ("You have taste.") 2010–present "À chacun son burger." ("To each his burger.")

In the early 1990s, some Harvey's locations featured items from the American chain Church's Chicken. After Cara acquired Harvey's, the Church's partnership was ceased and replaced with Swiss Chalet. In some cases, locations are adjacent to or co located with Swiss Chalet locations. There are also a few Home Depot Harvey's stores that are co located with Second Cup, a coffee chain that used to be owned by Cara.