Марк Биттман: Американский журналист и автор о еде и диете VB6

American journalist, food writer
the financial journalist

Mark Bittman (born February 17, 1950) is an American food journalist, author, and former columnist for The New York Times. Bittman has promoted VB6 (vegan before 6:00), a flexitarian diet.

Bittman is a journalist, food writer, and author of 30 books, including the bestselling How to Cook Everything, the derivative How to Cook Everything Vegetarian, and VB6: Eat Vegan Before 6:00. He has been the recipient of International Association of Culinary Professionals, Julia Child, and James Beard awards for his writing. Bittman was an Opinions columnist for The New York Times, a food columnist for the paper's Dining section, and the lead food writer for The New York Times Magazine. His column, "The Minimalist," ran in The New York Times for more than 13 years; the final column was published on January 26, 2011. He also hosted a weekly "Minimalist" cooking video on the New York Times website. Bittman is a regular guest on NBC's The Today Show and the NPR shows All Things Considered and Wait, Wait, Don't Tell Me. He appeared as a guest judge on the Food Network competition series Chopped and was featured alongside Gwyneth Paltrow and Mario Batali in a PBS series called Spain on the Road Again in 2008. In 2014, Bittman appeared as a correspondent for the climate change documentary show Years of Living Dangerously. In 2015, Bittman announced he would be leaving the New York Times to join Purple Carrot (which subsequently received press for its partnership with Tom Brady) as its chief innovation officer. Bittman spent less than a year with Purple Carrot. In 2019, Bittman started a food magazine with Medium.

Bittman has authored VB6: Eat Vegan Before 6:00 (2013) and The VB6 Cookbook (2014), where he recommends a flexitarian diet. The idea behind VB6 is to eat vegan food before 6pm and any food afterwards while limiting processed foods. The British Dietetic Association named the VB6 diet as one of the "Top 5 Worst Celebrity Diets to Avoid in 2015".

Bittman is a graduate of Stuyvesant High School (1967) and Clark University. He lived in Berkeley, California from 2015 to 2017 and now lives in Cold Spring, New York. He claims to follow his VB6 diet.

text=Not only is a semi vegan diet easier to sustain than a full vegan diet, there's no reason to be one hundred percent vegan. There's not really an argument for that except if you have an ethical argument. That's okay. That's fine. But there's not a health reason. There's not a practical reason. I think it's just a matter of eating more plants, not a matter of eating only plants. That is what I was thinking when I created VB6: that this was a more reasonable, more moderate way to do this for people—and hopefully more achievable. But it's not going to happen on a big scale until we teach kids how to eat right. It's hard to teach grownups. We all know that.|author=Mark Bittman|source=in 2015