Ориентальная пивоварня и Cass: история корейского пива

South Korean brewery

Oriental Brewery or OB (hangul=오비맥주) is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.

In 1933, Showa Kirin Brewery (Kirin Company) established Oriental Brewery. Oriental Brewery was privatized in 1952. Established by the Doosan Group in 1952, it was purchased by InBev in 1998.

Rich taste with German noble hop. The premier OB Pilsner. Premium all malt beer. Pale lager style.

German Hefeweizen style.

A pale golden pale lager with a 4.5% ABV. Originally brewed by the Cass Brewery, the brand had been taken over by Jinro Coors, one of the country's leading brewers. After having around 70% of the Korean lager market in the 1980s, by 1994 Cass had fallen behind Hite as Korea's top selling lager. Oriental Brewery bought the Cass brand from Jinro Coors in 1999 and built it up again, with OB declaring a 51% market share in 2000. In 2007, the higher alcohol Cass Red was introduced. In 2011 Cass Lager became South Korea's number one selling brand, overtaking Hite. The beer became notable after an endorsement by British celebrity chef Gordon Ramsay who described it as "not pretentious", "easy" and "fresh"; citing it as his preferred beverage with Korean dishes since acquiring a taste for the cuisine 15 years ago. His appearance in several of the beer's adverts caused much derision from viewers who found Ramsay's preference for the beer — which was considered to be poor in quality — offending despite his status as a chef very scrutinizing of his food palate. Non alcoholic look alikes of Cass can be found with brand names such as "Cars" and "Cdss". Some noraebang (singing rooms) establishments have been known to try to pass off these imitations as the real thing, as Korean law prohibits noraebang marked as such from selling alcoholic drinks within its premises (noraejujeom establishments are allowed to sell alcohol).

Cass Light is a low carb pale lager with 4.0% ABV.

Pale lager style.

Cass 2X is 2.9% ABV.

A pale lager with 6.9% ABV, this lager contains higher amount of alcohol.

New from OB since 2015.

Refreshing beer containing natural lemon juice. ABV 6.9%. Contains natural lemon juice.

Non alcoholic beer of OB beer.

Cafri (ABV 4.2%) is perhaps the lightest of all mainstream Korean beers. It is widely available in clear long neck bottles but falls behind OB, Cass and Hite in popularity.

British style beer. Brewed with noble hops & pale malt.

Discount beer brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. The Korean "Bergen bräu" is not the same as the Belgían "Bergenbräu".

Brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. Korean "Bergen brau" is not to be confused with the Belgium brand "Bergenbräu".

A beer with no sugar. Brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. The Korean Bergen bräu brand is not to be confused with the Bergenbräu from Belgium.

Alcoholic Contents: 4.5% alc./vol (China). There is also a 5% version which is produced for sale in Hong Kong, Macau and Taiwan and which is listed separately.

This is the 5% Version, sold in HongKong, Macao and Taiwan only. Brewed by/for Jebsen Beer.

Retired from the market. Jebsen Beer and formerly brewed at Oriental Brewery (AB InBev)

Pale Lager.

Dester beer brewed with 100% Malt. At the moment only exported to Malaysia and Singapore.

Pale lager style.

Guam USA Beer Company Island Lager. Pale lager stye.

Non pasteurized fresh premium red beer. Amber Lager/Vienna Style.

Pilsner lager beer. Pale lager style.

A deep pilsener beer (ABV 5.5). Original from Suntory Holdings Limited

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