Поса-Рика: Нефтяная столица и ворота к изумрудным пляжам Веракруса.

Poza Rica is close to the Costa Esmeralda, the northern beaches of Veracruz, such as Tecolutla, Tuxpan, Cazones and Playa Esmeralda. The UNESCO World Heritage Site of El Tajin is away. The downtown area presents shopping opportunities. It has a high viewing point called "El cerro del abuelo" where it's possible to see the whole city and its "quemadores", big petroleum burners which were used to light the city in the early years. A few of them remain. The annual "Desfile del 18 de marzo" (March 18 Parade, "Petroleum Day") commemorates Mexican oil expropriation and has two parades, one in the morning and one in the afternoon. The city's populace is predominantly young. Though there are few expatriates, a few English language schools employ teachers for locals and PEMEX employees.

Recently the city has experienced a revival in economic activity, driven by investments in oil production by the parastatal PEMEX company. The economy is driven by trade, the petroleum industry, fashion, and tourism. This has brought a boom in trade, which together with its strategic location and concentration of services, causes a daily flow of residents from other towns, municipalities and nearby cities like Papantla, Gutiérrez Zamora, Tecolutla, Martínez de la Torre and Tihuatlán in the state of Veracruz. This extends its area of influence of the neighboring towns and villages State of Puebla that converge to it for various reasons, among which are health, employment, education or shopping, as it is located in the major centers of supply, trade and services. The city of Poza Rica has three malls: Plaza Gran Patio Poza Rica, Crystal Square and Poza Rica Square.

The city consists of five neighborhoods (The 5 Barrios de Poza Rica). Poza Rica Center is the commercial center of the city. 52 is an area which is northeast of the city which also has markets and busy shopping centers and the GREAT PATIO Commercial Square. Totolapa is the third area of the city located across the bridge of Poza Rica. Petromex is one of the colonies where most of the pozarricenses, citizens of Poza Rica, reside. Arroyo del Maiz is the area which houses the Tecnológico de Poza Rica, also Conalep School.

The city of Poza Rica has 36 parks. The most important are:
Parque Plaza March 18. It is the city's central park is located between Avenues Lázaro Cárdenas and Calle 8 Norte. It has an auditorium for musical events. It also attracts young people who practice hobbies such as rollerblading and biking. Juarez Park. It is the second largest park in the city, located on 16th Avenue West. Parque de las Americas. The park features all the flags of America, and is located on the hillside.

The city has 18 monuments.

Most pozarricenses profess the Catholic faith, but there are groups of Pentecostals, Latter day Saints, Jehovah's Witnesses, evangelical Christians, and Baptists, among others.

In the city are various youth groups like emos, skaters, Punk, Rappers, Cholos, reggaeton, Rastafarians, metalheads, Goths, Darcketos, Popular, Zoot, Hippies and kpopers.

Tourism is a major economic activities of the city as each year thousands of national and international tourists comes into the city, though most are from Mexico City, Guadalajara, Puebla, Pachuca, Monterrey, Tulancingo, Reynosa, Matamoros, McAllen, Dallas, and Houston. The main destinations are the beach which is just 45 kilometers from the city center as well as the archaeological site of El Tajin, where every year a summit is held. Another attraction is the Tajin Teayo Castle.

As for the local cuisine, this is distinguished by typical regional dishes Totonac and Huastec, of which the best known is the Zacahuil, plus a variety of typical Mexican snacks, among which are sopes, bocoles, molotes, tlacoyos, enchiladas, and blanditas.

Football, baseball, and basketball are sports that are practiced in Poza Rica. The city has a third rank football team. A professional division called Poza Rica Oil has a team in the second. Another division is called Los Lobos. During the oil splendor the city had a professional baseball team. The Ranger Soccer is considered high quality football. It excels in the football tournament of the Barrios, an event that is organized by the newspaper La Opinión and of which the founder was José Hernández Soto, a character linked to major sporting events in the city. The city has a football stadium located at Heriberto Jara Corona in the northern part of the city, which is home to the Oilers in Poza Rica, and the 2500 seat Gimnasio Municipal Miguel Hidalgo.

The administrative boundaries of the municipality are determined by the municipality northeast of Papantla, south to the town of Coatzintla and to the northwest by the municipality of Tihuatlán, separated from the latter by the course of the river Cazones.

The center of the city sits in a small valley on the basin river Cazones, in the coastal plain of the Gulf of Mexico, with an average altitude of 60 m, although most of the land sits on uneven ground and mostly hills northeast of the city, among which is the Cerro del Meson, with a maximum height of 242 meters. The predominant soils are of the vertisol type, with a high content of clay forming expansive cracks in dry seasons. Since its inception, the rapid urban growth in extension exceeded the capacity of available flat land in the city, expanding the urban area to the northeast of the city, using increasingly uneven ground and hills bordering the town of Papantla, inhabiting the slopes of the hills that surround the city center.

The town of Poza Rica is located in the watershed of the river Cazones, this River 100 km long born in the mountainous region of Hidalgo and flows into the Gulf of Mexico, has a higher average annual runoff of 40 m3/s in its mouth. The city is also surrounded by several Cazones River tributary streams such as the Mollejón, Hueleque, Salsipuedes and Arroyo Corn, which is regularly affected by flooding the annual rainy season. Mexico's only nuclear power plant, Laguna Verde nuclear power plant, is about away, near the state's capital city of Xalapa, Veracruz.