Жұртшылықпен байланыс маманы және оның қызметі

Someone who is responsible to generate publicity for a client or project

A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top level publicists work in private practice, handling multiple clients. The term publicist was coined by the legal scholar Francis Lieber to describe the engagement of internationalists with the public during the late nineteenth century. Publicists are sometimes called flacks which traces back to Gene Flack, who was a well known movie publicist in the 1930s. This pertains to websites and social media. Furthermore, publicists need to be able to handle the stress associated with crisis. For example, if a client is arrested for a DUI, they need to release press coverage with details explaining how the client will resolve the situation.

Hollywood publicists create and manage relationships between film stars and the array of other media channels through which the identities of stars are circulated. Stars have a dual relationship with publicity, for they publicize films but also, and importantly in the freelance market, have an interest in self publicity. It is for the latter reason that while many stars continue to regard managers as an optional luxury, today the majority of stars in Hollywood hire publicists to manage their media visibility. In other words, celebrities hire publicists who will be able to get their name out to the public preferably in a positive light. Compared to channels of paid advertising, publicity generates exposure which is relatively "free". Publicity is at work whenever stars make personal appearances at press conferences or film premieres, give television interviews, are displayed on magazine covers, or allow the press to cover a private event. Independent publicists include Hollywood stars and studios as their clients, alongside corporations and individuals from the worlds of entertainment, sports, finance, technology, retailing, and other business sectors. The role of a publicist in Hollywood has changed and has become more challenging in recent years. With the enormous increase of entertainment news outlets such as Perez Hilton, TMZ, and Page Six, it has become much more difficult for publicists to control negative stories. Publicists must also work much harder to keep some of their star clients relevant in the media with the entertainment options in Hollywood continuously growing. Even booking a star for an interview or on a television talk show has become a challenging task, because if something goes awry, the publicist and the star could both be highly criticized by the media.

The average salary for a publicist in the United States is about $45,000 per year. However, celebrity publicists' salaries can vary depending on the clientele they cater to.