Жафа: Жаңазеландиялық ақландалықтардың сөйлеу тіліндегі атау және оның тарихы

the Israeli port city

Jafa is a slang term (sometimes pejorative) for a resident of Auckland, New Zealand. It is an acronym, standing for Just Another Fucking Aucklander. This prejudice against Aucklanders started to appear around the 1900s, when Premier Richard John Seddon referred to Aucklanders as "Rangitoto Yanks," and is considered to be representative of the boorishness of Aucklanders, or the envy of the rest of New Zealand, depending on the perspective. The term is also misspelled as Jaffa, a chocolate confection from Dunedin, and is often used in sentences which render the original term useless in the grammatical sense. The term has wider currency than the earlier derogatory term "Rangitoto Yank". A variant is Jaffa, Just Another Fuckwit From Auckland.

In 1999 the Tourism Auckland organisation launched a "Jafa" advertising campaign. Aucklanders initially adopted the word ironically. The New Zealand Herald, the main Northern North Island (encompassing Northland, Greater Auckland, and Waikato) daily newspaper, now sometimes uses "Jafa" as a nickname for Aucklanders without any hint of irony. This use of "Jafa" amongst Aucklanders, as a positive, self referential term, has led to the reinterpretation of the acronym by some to mean Just Another Fabulous Aucklander. In 2004, mayor Dick Hubbard launched a free JafaCab service for the Auckland CBD, by driving a cab down Queen St. The occupants were Nicky Watson and Santa. From 2005 onwards, there have been some Aucklanders using this term with civic pride, as part of the general trend of rising self confidence among the local residents identifying with the city. The term Jafa is also used in the name of an independent student owned film / media group, Jafa TV Productions, run by students of the University of Auckland and Auckland University of Technology. It describes itself as "an interactive hub where independent filmmakers network with other filmmakers freely and directly".

It has been claimed in one 2007 tourist article that in the United Kingdom, the term JAFA has also come to stand for Just Another Fucking Australian, apparently in reference to the hard drinking and allegedly arrogant behaviour of many travelling Australians. The acronym is also used, particularly by Australian Antarctic personnel, for Just Another Fucking Academic.