Венермобиль: История хот-догов на колесах

Sausage shaped promotional vehicles

A fleet of brandmobiles shaped like a hot dog on a bun, called "Wienermobile", are used to promote and advertise Oscar Mayer products in the United States. The first Wienermobile was created by Oscar Mayer's nephew, Carl G. Mayer, in 1936.

Six Wienermobiles operate throughout the United States. The driver of a Wienermobile is called The Hotdogger. The Hotdogger job is to "meat" and greet people around the country. The duties of a Hotdogger include: <blockquote>" sharing photos and videos on social media, answering questions about the brand and the vehicle (the most frequently asked question is if there’s a bathroom in the back, to which they respond: 'No, it's not a Weenie bago'), and distributing swag." A Hotdogger's assignment is for only one year. Recruiting for each year's new Hotdogger cadre involves current Hotdoggers and Oscar Mayer recruiters visiting college campuses across the country. In 2018, 7,000 people applied to be Hotdoggers. As each Wienermobile carries two Hotdoggers, only 12 Hotdoggers are selected each year.

Toys and scale replicas of the Wienermobile have been made over the years, with Hot Wheels issuing die cast versions of the vehicle.

In June 2007, a Wienermobile with the Wisconsin license plate of YUMMY made headlines after being stopped by an Arizona Department of Public Safety officer for having an allegedly stolen license plate. Officer K. Lankow had observed the Wienermobile slowing traffic and checked the license plate to determine if the vehicle was street legal. The license plate came back as being stolen out of Columbia, Missouri, so the officer stopped the Wienermobile and detained the driver. Oscar Mayer had not notified police that they had obtained a duplicate replacement plate after the previous one was stolen, and that it should be considered stolen only if not on a Wienermobile. The Wienermobile was released soon after the error was discovered. On July 17, 2009, a Wienermobile on a cul de sac in Mount Pleasant, Wisconsin, was attempting to turn around in a residential driveway. The driver, thinking the vehicle was in reverse, accelerated forward, lodging the Wienermobile under a house and destroying the house's deck. On January 26, 2020, a Wienermobile was pulled over by a Waukesha, Wisconsin, sheriff's deputy for violating the Move Over Law, which requires motorists to switch lanes to pass an emergency vehicle with its warning lights on. The driver was issued a warning. In February 2023, during the Super Bowl LVII weekend, an Oscar Mayer Wienermobile in Las Vegas had its catalytic converter stolen. PETA offered to pay for the replacement part and maintenance for one year if Oscar Mayer converted the vehicle to a vegan hot dog mobile.