Русский Стандарт: История и Судьба Водки в Условиях Санкций

Russian premium vodka brand

Russian Standard is a major Russian company producing the vodka brand of the same name. The brand was founded by Roustam Tariko in 1998.

The brand was introduced as the "Russian Standard" vodka in 1998 by the Russian Standard company of Roustam Tariko. Two years after a successful Russian market launch, international expansion was started. This was accompanied by the launch of Russian Standard Platinum product in 2001 and the luxury brand Imperia in 2004. The original product was re christened Original. In 2006, a new distillery with four million cases/yr capacity was opened in Saint Petersburg. In response to the 2022 Russian invasion of Ukraine, the company was hit by several retail boycotts on Russian branded vodka. Some legislations also adopted boycott policies. On 26 February 2022, Ohio governor Mike DeWine announced that he had directed the Ohio Department of Commerce to "cease both the purchase & sale of all vodka made by Russian Standard". On 11 March, U. S. president Joe Biden issued an executive order blocking U. S. imports of key Russian products, including vodka, and banning exports of high end goods to Russia. In the United Kingdom, the supermarket chains Sainsbury's, Morrisons, Co op Food and Aldi removed Russian Standard vodka from their shelves.

In a 2006 overview of Russian premium vodkas for Vanity Fair, the "Imperia" product stood alone with a top A+ grade.

The marketing claims that, "In 1894, Dmitri Mendeleev, the greatest scientist in all Russia, received the decree to set the Imperial quality standard for Russian vodka and the 'Russian Standard' was born", or that the vodka is "compliant with the highest quality of Russian vodka approved by the royal government commission headed by Mendeleev in 1894." This, however, is based on a popular myth that Mendeleev's 1865 doctoral dissertation "A Discourse on the combination of alcohol and water" contained a statement that 38% is the ideal strength of vodka, and that this number was later rounded to 40% to simplify the calculation of alcohol tax. However, Mendeleev's dissertation was about alcohol concentrations over 70% and he never wrote anything about vodka. Furthermore, the 40% standard strength was introduced by the Russian government already in 1843, when Mendeleev was nine years old.